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Officer, Membership Marketing, Community

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Location: Cambridge, MA [MIT Campus]

Solve is an initiative of MIT that advances lasting solutions from tech entrepreneurs to address the world’s most pressing problems through open innovation. Within each of Solve’s pillars – Learning, Health, Economic Prosperity, and Sustainability – a specific, actionable challenge is announced each year calling for solutions from anyone, anywhere. Solve’s current cycle of challenges includes: Community-Driven Innovation, Early Childhood Development, Healthy Cities, and Circular Economy.

Solve seeks an Officer for community marketing to support our mission of advancing lasting solutions from tech entrepreneurs to address the world’s most pressing problems. The Officer will help fulfill our mission by attracting more qualified leads and converting them into members of the community. This role will work closely with Solve’s Community and Sponsorship teams on lead generation and conversion. The Officer will manage marketing automation tools to grow and increase the effectiveness of lead generation and nurturing. The ideal candidate will be data driven, proactive, have understanding of digital lifecycle marketing for business development, and a passion for results. 

 

Major responsibilities                                    

  • Grow Solve’s membership base by attracting more qualified leads through targeted communication, relevant content and marketing campaigns
  • Work with the Community and Sponsorship teams to build upon the existing Member life cycle - from identification through conversion and renewal
  • Collaborate with the Communications team to determine the digital content necessary to continuously improve lead generation and nurturing 
  • Build and manage email nurture campaigns, including A/B testing, developing effective calls to action, and related strategies to improve conversation rates
  • Create and manage the dissemination of the year-long program, content, and communication with both leads and members of the Solve community, including event invitations and longer content such as white paper sharing best practice related to social impact innovation
  • Track, measure, and analyze results on a monthly basis against objectives, to better understand how lifecycle marketing activities build Solve’s pipeline and convert Solve members
  • Provide recommendations and actions on how best to improve results and continuously grow lead generation via outbound strategies 
  • Grow number of applicants to new Challenges to engage the most promising and diverse potential Solver teams
  • Serve as Solve’s resident Hubspot expert; maintain the integration with Salesforce and adapt both interfaces based on team usage and broader goals to grow the Solve community
  • Work with Solve senior staff to develop digital marketing related training, internally communicate best practices, and oversee their implementation
  • Manage volunteers, vendors, and consultants as needed   

 

Minimum Required Skills

  • Minimum 3 years’ experience in business development, sales and/or marketing 
  • Experience with programs similar to HubSpot, mailchimp and Salesforce
  • Excellent communication and writing skills with a laser focus on quality
  • Superior attention to detail 
  • Collaborative player, must be flexible and able to work independently, take initiative and anticipate needs
  • Ability to work in a fast-paced environment, handling multiple projects simultaneously, and prioritizing work in an efficient manner to meet deadlines
  • Bachelor’s degree required

 

Beneficial Skills & Background

  • Experience in social and/or environmental impact organization
  • Keen interest in social impact and marketing trends
  • Experience in sales, business development or nonprofit development

To apply: Please visit web.mit.edu/jobs, reference #18248. No phone calls or recruiters, please.

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