Circular Economy



Recycling air pollution into industrial-grade inks and pigments

Team Lead

Anirudh Sharma

Chris Mangieri

In response to Why do you expect your solution to address the problem?

I think you need to be very specific here with your 'why'. These are all great examples of how your product can have an impact, but it doesn't explain why your solution can address the problem. To me, I see it as follows:

"There is a critical need to address the growing carbon crisis, both from the perspectives of global warming and adverse health/environmental impacts associated with the burning of fossil fuels. AIR-INK has the ability to address the latter, capturing the toxic PM2.5 matter directly from the source and turning it into a market-ready alternative feedstocks for printing and manufacturing companies. While the world is transitioning from fossil fuels to renewable energy, this process takes time and will likely take at least 20-30 years (maybe more but hopefully not!). AIR-INK has the ability to make the current economy cleaner while generating substantial returns in the process."

Chris Mangieri

In response to What is your solution?

I think your B2C component is interesting and certainly has the potential to generate short-term revenue for your company. However, it seems as though the B2B component of your business that you mention really has the ability to rapidly scale and product high returns while also having the greatest impact on society. For a startup, it's very important to do one or two things very well. While the B2C component might be bringing in short-term revenue to keep the business running, it'd encourage you to focus on the B2B component to work your way into the supply chains of major manufacturers, as you mention later on. That's where you will see large scale impact from your products globally as well as larger returns :)

Chris Mangieri

In response to Who are you serving?

While there is no doubt that there is a huge economic toll on poor countries from unhealthy air pollution levels, I wouldn't limit your scope to just poor countries. Any country that is using fossil fuels has the potential to benefit from this. There is a direct monetary cost to PM2.5 that can be related to increased healthcare costs and premature deaths. In the US, this is assessed by the EPA. If your technology were to bet fitted on the tailpipes of major trucking companies and the smokestacks of power plants, you'd have the ability to reduce the PM2.5 levels anywhere in the country and directly reduce the number of premature deaths and healthcare costs in that region.

Liz Rodgers

In response to What are your goals within the next year and within the next five years?

To produce t-shirts, scarfs, etc requires energy. It's not clear how these products, are carbon negative. While I get that the Air-Ink used in these products come from carbon; the garments themselves are not carbon negative. Can you please elaborate?

AS AS Anirudh Sharma

- Exactly, and making AIR-INK saves energy and fossil fuels that would have otherwise been used to produce conventional inks.

- We are super new to fabrics/fashion. Though we prefer to work with carbon negative production fabrics, at times some of our customers want to use it on the surface of their choice- in such cases, the overall footprint is calculated to find out whether its carbon-neutral or carbon negative. We could derive a calculator to achieve this. Thanks!


- We want to compete with conventional black color because it is produced by deliberately burning fossil fuels.

- Replacing conventional ink with AIR-INK has a very high carbon- negative and sequestration impact.

Also global warming potential of PM 2.5. is ~450 times that of greenhouse gases.

e.g. the more air ink someone is using the more pollution is being upcycled and put to use.

Amy Hall

In response to What is your business model?

Is there any way to quantify how much pollutant could be prevented from getting into the air? What is the realistic potential?

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