Solution overview

Our Solution

Bolsa Rosa

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Tagline

Access for women to work in flextime jobs inside companies and drive organizations to prepare for the future of work and talent.

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Pitch us on your solution

Our vision is to improve lives revolutionizing the working economy.


In LATAM, 54% of the employers have difficulties filling their job vacancies. Companies working cultures have not migrated to the digital age and are not taking advantage of the benefits this new working trends bring to their organizations, one of them being facilitating the access to hire and retain new diverse talents such as women/moms.

Companies must adapt. Bolsa Rosa offers the solution to companies to access for the future of work, implementing the latest working trends, like flextime. Also we give them access to top talent, such as professional moms, to hire them with this new working model.

In 5 years we will have an international reach, in Latin America, USA and Europe, being a platform pioneer in working trends that provide staffing solutions for companies with top talent through technology to have a 100% scalable

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What is the problem you are solving?

Bolsa Rosa is the first and only company in Mexico and Latin America that has driven women's empowerment and the future of work through workforce innovation or flextime working practices. We created direct access for companies to this untapped talent segment of women, especially professional moms, who wish to reenter the workforce in a flextime scheme and achieve work-life balance. We provide companies exceptional female talent, inaccessible through traditional methods, increasing their organizations gender equality, productivity, loyalty, reducing costs and turnover, helping them migrate to this new working trends.


We seek to reduce the gender gap, discrimination and disadvantages of Latin-American women in the workforce, by allowing women to actively and fairly participate in the economy.

We also drive and implement flextime working cultures in organizations. We achieve this with our online academic platform where we certify people as Experts in Flextime with our proven methodology, that we have applied in more than 60 companies, so they can be agents of change in their organizations helping companies confront the challenges and the future of work.

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Who are you serving?

Women are one the most valuable wasted resources in the working and digital economy. This has happened because of the lack of fair working conditions, especially after maternity, which drives women to leave the workforce and truncate their careers and economic growth.

For the past years we have empowered women and driven their professional development by providing a solution to integrate them to the working and digital economy. Our impact projects in each mom linked in a flextime job because it is a life changing story, empowering herself, her family and impacting society directly. Her new income represents possibilities not reachable before, creating new opportunities for her and her children to prosper and achieve a better quality of life, enhancing family bonds, minimizing the gender gap and the "machista" culture. Also each company that hires a working mom in a flextime job obtains the economic benefits this new working trend brings to their organization.

With our online certification program for Experts in Flextime, we are facilitating the development of leaders companies can have to implement flextime working cultures and provide better working conditions for everyone, making it easier to hire and include a more diverse workforce especially

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What is your solution?

We promote the employability, professional development and improve working conditions of women, especially moms, by providing an online job board and virtual recruiting services, oriented towards this female talent and flextime jobs inside companies.

The job board is an online service delivered 100% through our own developed technology with our own software system. It has the capacity to reach the whole Mexican country, since everything is via online, making it easy to scale to other countries.

With the virtual headhunting service we do the recruitment process for our clients to help them find the perfect female candidate in one week for their flextime job offer. All of service is delivered online which this helps us be scalable and reach customers from abroad. We developed our own software (mioficinarosa.com) where each of our headhunters controls and administrates their services offered.

We also drive and implement flextime working cultures through our workforce innovation consulting service and by certifying professionals with our online training platform to become experts in the flextime field with our proven methodology. The certified professionals becomes part of a global working trends community.

Bolsa Rosa has a nation-wide reach in Mexico and are opening soon in Peru and Colombia by licensing our brand and providing the platforms and technology for teams to open in different countries adapting the service to the market and needs. We will control the platforms so every new registry will be ours, making us grow faster and have an international presence.

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Select only the most relevant.

  • Create or advance equitable and inclusive economic growth
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Where is your solution team headquartered?

Santa Catarina, Nuevo Leon, Mexico
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Our solution's stage of development:

Growth

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More about your solution

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New business model or process

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Describe what makes your solution innovative.

We have the first mover's advantage in Mexico and Latin America, so competition is mainly indirect because there doesn't exist any other job board or human resources company oriented specifically to female talent, flextime jobs and flextime innovation services.

Although there are other platforms similar to ours globally -- for example Power to fly, The Muse, Flexjobs -- they all have different core businesses. We are the first company to offer flextime working solutions by providing our proven methodology and know-how to implement flextime as a business strategy and working policy. Flextime is a big part of the future of work and it's a way to close gaps between excluded populations and the active working economy.

We registered our brand in other countries, we developed a license agreement to expand and have already teams in Peru and Colombia that will license our brand and technology to scale our business.

We address a major social challenge and believe we can change the world by including women to our financial economy with equal conditions. 

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Describe the core technology that your solution utilizes.

We use and leverage technology 100% and in every sense to deliver our services. Our HR services is based with technology in order for it to operate, function and deliver results to our clients.

We have technology developed 100% of our own. We have a CTO and 4 in-house programmers that have developed our own software and that keeps developing new technology to improve our public offer.

We have an external platform and software (bolsarosa.com) that it's our face to the market and public. This is where candidates and companies can register, flextime job offers are published and the direct access to this excluded and untapped talent segment of professional women/moms for organizations occurs.

We have an internal platform and software (mioficinarosa.com) that functions as our backoffice. This is where we administrate all of our clients, leads and prospects, projects, services (from beginning to end), invoices, payments, payrolls etc. Each member of the team has their own access and functions according to their job position and responsibilities and uses this platform to operate their functions and deliver results. This software improved dramatically our internal operation and flow of our processes.

We will keep improving and developing new technology to enhance our services and make our business scalable leveraging technology in every way.

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In which countries do you currently operate?

  • Mexico
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How many people are you currently serving with your solution? How many will you be serving in one year? How about in five years?

The economic impact of the +5,000 women that have obtained a flextime job through Bolsa Rosa with an average wage of $750 USD a month, represents more than 45 million USD a year in new income generated to Mexican families.

With our consulting services of flextime innovation working practices, we have worked with more than 60 companies helping them implement flextime working policies and flextime as a business strategy, benefiting more than 5,000 employees directly and more than 20,000 indirectly. As well we have advised and guided more than 250 small to medium size companies to implement flextime working practices in there companies, starting in certain positions and areas, helping them identify which flextime schemes works best and how to manage and measure employees working under this model.

The certification of Experts in Flextime will be launched this summer 2019, projecting to certify more than 500 professionals with our flextime methodology model the first year.

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What are your goals within the next year and within the next five years?

3 goals for 2019:

1. Launch our online Certification program of Experts in Flextime by June.
2. Prepare to launch Bolsa Rosa in other LatAm countries (have the software ready, the brand registered in more companies and the license agreement) to open in at least 1+ country.
3. Make profits with at least 18%-22% EBITDA, ensure a strong digital marketing to attract more customers via web and reduce our price of acquisition per customer and have a more efficient operations.

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What are the barriers that currently exist for you to accomplish your goals for the next year and for the next five years?

The risks we face are principally:
• Slow adoption of the flextime working culture in the market.
• Possibility of working laws that can make it difficult for companies to implement flextime.
• Possible lack of interest of women.
• Poor quality jobs.
• "Machista" culture. 

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How are you planning to overcome these barriers?

Bolsa Rosa will mitigate its risks by keep having a great marketing campaign to expose our message, attract female talent to our job board and change company's mindsets by implementing innovative working policies. To make ourselves stronger and recognized we have formed alliances with other women organizations and associations in Mexico to complement our services and be part of the same objective. We also have alliances with the workforce government department to enhance our social participation and promote our services.

We have become thought leaders in women in the workforce, flextime and working trends topics that this facilitated us to create almost 3 years ago a Working Trends Committee with big national and international companies where we gather them every 2 months, executives in HR, to share best practices and make companies more human, in order to include more diverse talent in their workforce.

Our workforce innovation methodology online certifications program will have the valuation of the federal government so it will have a real weight in people's resume of the ones that get certified by us.

This helps us guarantee our work, be a step ahead, increase our knowledge and attend the needs of our clients promptly

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About your team

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For-Profit

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How many people work on your solution team?

10

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Why are you and your team best-placed to deliver this solution?

We're a team of 25 people, 19 women and 6 men. We have attracted, developed and retain top talent of women and men above 35 and 40 years old, who had high level positions in other companies but quitted the workforce after their maternity, so we were able to attract them by offering flextime and home-office jobs where we measure them based on results and objectives with a proven methodology that we work with. Our organization is positioned to successfully achieve our mission because of the strong commitment of the team and leadership team that we have created. I am the founder and CEO and 3 more strategic partners have added to my business society during the years.

I, Ana Lucia Cepeda Ferrara, am the founder and CEO. I had a mom who was fortunate enough to change her working schedule to part-time after me, her second daughter of 3 girls was born. She has been working in the same company for the past 37 years and has reached a top executive level, always working under this scheme.

I grew up with this example and thought it was normal for all moms to work like this. When I grew up I noticed that this flextime schedule wasn't available for almost anybody, excluding so many from the workforce.

This is what motivated this project. I wish to break working paradigms, benefit the professional careers of women, include them in the digital and financial economy, and create equality in the workforce.

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With what organizations are you currently partnering, if any? How are you working with them?

Bolsa Rosa was funded by the government and for 18 months we received lots of national press and we leveraged this to acquire more market.

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Your business model & funding

What is your business model?

We are for-profit organization. Our clients are mainly companies that hire our services. In our job board they register as companies and they have a freemium try out and then pay a membership fee to make use of all the online service the features that the platform offers.

In our virtual headhunting service, the companies pay one month of the wage of the person to hire so we can do all the service for them via remote and in 5 to 7 days we cover their job vacancies.

With our consulting services we charge the company a price according to the size and time that the project requires, we have certain prices established that we accommodate to the clients needs.

Our online certification program, also the person that wishes to get certified pays through our website the amount required to complete the course.

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Partnership potential

Why are you applying to Solve?

Expand & Scale. We will invest more in technology and AI to enhance our software's and make them better and more efficient for our users.

We will hire 3 more people for our certification program of Expert in Flexime to increase our client service capacity. We will use the money for a big international digital and marketing campaign to attract more participants to our program from Latin American countries.

We will create our certification program for Women in Flextime, to empower and help more women with their career paths accomplish to include them to the digital and financial world.

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Solution Team

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