Mo Mo is a mobile-based Micromasters-like curriculum to accelerate training and job placement of frontline health workers
The Greater Mekong Subregion (GMS) comprises six countries of the Mekong River basin: Cambodia, Lao PDR, Myanmar, Thailand, Vietnam, and China. Parts of the GMS are characterized by mountainous and isolated areas with populations living in poverty due to poor access to quality health services. While migration in the GMS has been an important phenomenon for improving the quality of life of this population, with Thailand being the most popular destination for low-wage labor, the Thai public sector has struggled to serve the health and social needs of over 4 million migrant workers and refugees that reside within its borders. The GMS region, like similar contexts around the world, struggles to fill the need in ensuring access to quality health care and the training and deployment of a health workforce to meet the needs of a diverse population.
Mobile phone technology has in recent years experienced exponential growth in the GMS, which is known to have one of the highest and fastest growing smartphone adoption rates. People develop a strong attachment to their mobile devices, and mobile platforms have demonstrated their potential to connect people to resources and improve access to health and social services through a communication medium that is familiar, personal, connected, and readily available. The reliability and low cost of devices and mobile service coverage offers the right conditions for delivering educational and employment opportunities that can help address demand-side barriers to care while giving marginalized populations left behind by the traditional educational system the opportunity to accelerate their learning for placement into work opportunities in the health workforce.
Our solution is a simple health education curriculum delivered via conversational learning modules, currently optimized for Messenger. We help women learn the essential information they need to know to take care of their families and their own well-being during pregnancy and postpartum, while giving them the opportunity to simultaneously accelerate their learning towards guaranteed placement into training programs for community health volunteers and other lay health professions (e.g., nursing assistants). In the same way that a Micromasters program gives students an opportunity to complete an accelerated online preparatory curriculum on their own time before coming to campus for more practical and applied coursework, women are able to learn the theoretical and pre-requisite concepts they need to know during their "downtime," and when they fell ready, be able to take an exam for placement into the practical, hands-on component of health and medical training for a more condensed residency at a health facility. Our solution enables improved continuity of care and health outcomes for women and families during one of the most vulnerable periods of time, and through clear incentives tied to guaranteed job placement, increases the labor force participation of women. With faster and more efficient training and placement of women into lay health professions, we will strengthen the regional and national health system and have positive impact on economic outcomes in the region.
Where our solution team is headquartered or located:Boston, MA, USA
The dimensions of the Challenge our solution addresses:
What makes our solution innovative:
Our solution leverages the high penetration of smartphones, a chat-based interface and curriculum optimized for micro-learning, and application of cutting-edge behavioral science and data analytics to personalize and accelerate training and job matching for the filling current and anticipated gaps in the frontline health workforce.
How technology is integral to our solution:
Our product leverages cutting-edge machine learning and AI techniques to evaluate and deliver the best experience for users and insights for the health care system at every step.
Our solution goals over the next 12 months:
We currently have a prototype of our main features that we are testing with our first batch of 30 users. We are iterating and introducing new features and will have a standalone app developed and implemented after this initial pilot phase, in early 2019. We are seeking partnership opportunities to help increase awareness and visibility of our work to secure additional funding to develop and subsequently conduct testing for product validation through 2019.
Our vision over the next three to five years to grow and scale our solution to affect the lives of more people:
We expect to scale beyond the GMS to other comparable settings in other parts of Asia and have partners in Latin America whom we will work with in scaling beyond our current regional focus.
The key characteristics of the populations who will benefit from our solution in the next 12 months:
The regions where we will be operating in the next 12 months:
The countries where we currently operate:
Where we plan to expand in the next 12 months:
How we will reach and retain our customers or beneficiaries:
Our solution is currently deployed through partner clinical training centers for our pilot but will be deployed over online social media channels and in the Google Play store for the full release.
How many people we are currently serving with our solution:
Currently we have 30 users participating in our pilot.
How many people we will be serving with our solution in the 12 months and the next 3 years:
We expect to impact 5000 people within the next year (1% of our target market) and 30,000 people in the next 3 years (10% of our target market).
How our solution team is organized:
Not Registered as Any Organization
How many people work on our solution team:
How many years we have been working on our solution:
Less than 1 year
The skills our solution team has that will enable us to attract the different resources needed to succeed and make an impact:
We have incredible links to the context and community with whom we work to serve through our work and our partners who have worked together with public and private stakeholders along the Thai-Burma border and in the GMS region since 1989. Our multi-national team provides the technical expertise and experience in our technology and its implementation that is not readily available in the context where we work.
Our revenue model:
30% of our earned revenue is expected to come from the public sector. In Thailand we will be targeting funding that is available through the migrant health insurance scheme where funding is currently distributed from for training lay health workers to serve non-local populations. We will be targeting funding allocated to our clinical partner from the Myanmar government and ethnic organizations. 70% of our earned revenue is expected to come from corporate sponsors who want to advertise and reach users on our platform to attract business around health and hygiene products and other relevant products since the majority of our target users are women who make purchasing decisions for their family regarding household expenses.
Why we are applying to Solve:
We believe in the power of collaboration and community to advance our work, and we see Solve and particularly the current challenge opportunity as a valuable support system to advance and help provide greater visibility for our work.
The key barriers for our solution:
We see this challenge as an opportunity to get valuable feedback from experts in our challenge domain and also connect with fellow Solvers around the work who are approaching the same challenge in similar and different ways to learn and contribute to their work. Our biggest challenge at the moment is doing what we're attempting to do in a rapidly-changing context where nothing similar has ever been done before. We would love to recruit the Solve team and community to connect us with advisors or donors who will help us refine our solution and messaging.
The types of connections and partnerships we would be most interested in if we became Solvers: