Azellia Alma Shafira, or Selly in short, is a business management graduate who loves turning ideas into businesses, marketing, journalism, sustainable fashion, and writing poems with her typewriter which she inherited from her grandfather. She wants to follow her father's path as an entrepreneur with the dream to make every Indonesian capable of earning their own income using any resource at their disposal. Her favorite brands are Veja, Avani Eco, and Aruna.