Since 2012, Haifa Dia Al-Attia has led the Queen Rania Foundation for Education and Development (QRF), an NGO charged with influencing national policy and leading innovation in education towards improving the quality and state of that offering in Jordan and improving the learning outcomes of students. QRF leads nine different independent NGOs and initiatives affiliated with Her Majesty Queen Rania Al Abdullah.

Appointed to the National Committee for Human Resource Development, set up by the Prime Minister in April 2015, under directives from His Majesty King Abdullah II, to oversee the development and implementation of a 10 year strategy covering early childhood education, K-12 schooling, higher education, and technical and vocational training, Haifa led on developing the strategy covering Early Childhood Development through Grade 12.

Haifa is also the Chairwoman of the Board of Edraak, the first not for profit Arabic Language Massive Open Online Courses platform created by QRF in 2014, the Queen Rania Teacher Academy and the Jordan Education Initiative.  She also serves on the board of the Queen Rania Award for Excellence in Education. 

A graduate of the American University in Beirut, she moved from an English Language teaching post at the Ministry of Education to the Royal Court where she rose to Deputy Director of the Office of the Crown Prince in 1994 and served as an Education Adviser there until July 2005.  She helped found the Amman Baccalaureate School and served for 23 years on its Board of Trustees.  She was elected Vice President of the International Baccalaureate Organisation’s Council of Foundation (IBO) where she championed equal access to IB programmes worldwide and she also acted as the IBO’s regional representative for the Middle East for over 20 years.  In 2006, Haifa joined the Aga Khan Academies Unit and worked on this project to set up 18 leadership schools in 14 developing countries.  Over all those years she was also involved with the United World Colleges Movement and with the European Council of International Schools.

A member of the International Women’s Forum, she served on its Global Board for two years and was Treasurer of IWF/Jordan, chairwoman of its communications committee, and member of its Leadership Enhancement and Mentoring Programme (LEMP). 

Haifa was elected as President of the Jordanian Osteoporosis Prevention Society in 2010, on whose board she had served for four years.  Many years earlier and in yet another field, Haifa had helped revamp the Jordanian National Gymnastics Federation and as the Board’s Secretary and Head of its Fundraising Committee, she facilitated the establishment of its training facilities and oversaw the preparations for the first National Under 18 year old Girls Squad which won Bronze in the Arab Games in Amman in 1999 as well as an individual gold medal.