Innovation Expert, Design Thinking Specialist, with a strong background in Design and Branding, living in Monterrey, México Mario Saldaña Innovation Manager at Axtel and ssociate professor at EGADE Business School. He has more than 20 years of management experience in branding, design and innovation in companies such as Vitro, Cydsa, and Alestra‐Axtel. He is also a mentor at NAVE and UANL and has trained different multidisciplinary teams of startups in new innovation methods such as Design Thinking. He is an expert in implementing innovation models and also is an intrapreneur. His purpose is to create value through Innovation, fostering creativity and collaboration. He specializes in creating environments that promote creative behavior. He has a profound interest in technology. He seeks for the intersection between technology, design and human experience. He has a Master Degree in Business Administration at EGADE Business School and holds an Engineering degree from Universidad Autonoma de Nuevo Leon. Mario has been trained in Design Thinking at Stanford University's Hasso Plattner Institute of Design, the d.school and at IDEO.