Tanya Boretti has a Masters of Commerce (MCOM) degree from the University of Pretoria in partnership with the University of Oulu, Finland, which she concluded in 2015. She has 5 years of relevant experience in the marketing sector, ranging in various industries such as large scale global events and exhibitions to marketing solutions for the hearX Group in the mHealth space. Tanya’s core skills in marketing focuses mainly on reaching new business through a multi-channel marketing approach which includes pursuing and acquiring scaling partners and opportunities through strategic approaches, both within Africa and abroad. To expand the reach for the hearX Group’s innovations into new markets and assist in promoting their solutions on how it can create access to hearing healthcare to people at a grassroots level in Africa and globally. Tanya’s main passion within the hearX Group is to assist with the overall growth of brand equity.