Solution Overview & Team Lead Details

Our Organization

aaniin retail Inc.

What is the name of your solution?

the aaniin project

Provide a one-line summary of your solution.

Reclaiming the Indigenous economy through fashion and commerce.

What specific problem are you solving?

The issue of Indigenous people being isolated from the modern economy is a longstanding one. For thousands of years before colonization, Indigenous peoples had their own economies, trade networks, and systems of governance. However, the arrival of colonizers disrupted these systems and led to the displacement of Indigenous peoples from their lands and resources. Today, Indigenous peoples continue to face barriers to participating in the modern economy, with non-Indigenous gatekeepers controlling access to resources, funding, and markets.

One area where this is particularly evident is in the retail space. Indigenous artists, businesses, and brands often struggle to gain access to mainstream retail markets and are relegated to niche markets or tourist shops. Even when Indigenous products are sold in mainstream stores, Indigenous people do not hold any equity and are not given a voice in how their products are marketed or sold. Major white-owned businesses like Hudson Bay are gatekeepers, controlling access to the market and setting the terms of engagement for Indigenous producers.

Indigenous artists, businesses, and brands often face a multitude of challenges when attempting to enter the mainstream retail market. These barriers are rooted in a long history of colonization and systemic marginalization. Indigenous producers often lack access to funding, distribution networks, and business support systems, which can hinder their ability to compete in the market. Furthermore, they may not have the resources or knowledge to comply with the regulatory requirements and other administrative burdens associated with selling in the mainstream market.

Even when Indigenous products do make it to the market, they are often positioned as exotic or niche products, rather than as competitive products in their own right. This can limit the potential market size and profitability for Indigenous producers. Additionally, Indigenous people may be subject to cultural appropriation and exploitation by non-Indigenous retailers, who may appropriate Indigenous designs and motifs without giving proper credit or compensation. This reinforces harmful stereotypes and contributes to the erasure of Indigenous cultures and identities.

Indigenous people are often called upon for their unique perspective learned through traditional teachings, culture and intuitive practices. Despite this, the effects of exclusion remain apparent - a recent figure shows that, in 2021, just 0.32% of board members of Canadian incorporated companies traded on the TSX identified as Indigenous, despite making up nearly 5% of the population. In comparison, nearly 30% of imprisoned Canadians are Indigenous.

What is your solution?

Aaniin Retail Inc. is a groundbreaking Indigenous B2C corporation that seeks to promote economic self-determination for Indigenous entrepreneurs and artists. Our goal is to become the largest Indigenous B2C corporation in the world, with both a physical store and an online platform that connects customers with a diverse range of Indigenous businesses and brands.

One way we are achieving this goal is through our wearable tech designs that incorporate Indigenous translations. Each design features QR codes that, when scanned, direct customers to a direct translation page, allowing them to learn about the significance of the Indigenous syllabics incorporated into the design. By providing customers with a deeper understanding of Indigenous culture and language, we are promoting the rich history and diversity of Indigenous communities.

Through our physical store, we provide a unique and immersive retail experience that showcases Indigenous art, fashion, and culture. Our store is designed to be a hybrid gallery-style retail shop, with cutting-edge technology integrated throughout the entire experience. We use technology such as beaded QR codes and augmented reality installations to connect customers with Indigenous culture in new and meaningful ways. By creating a memorable and impactful in-store experience, we are able to increase awareness and demand for Indigenous products.

In addition to our physical store, we are also developing an online platform that will allow Indigenous businesses and brands to sell their products directly to consumers. Our online marketplace will feature a diverse range of products, including clothing, accessories, art, and more. By connecting customers with Indigenous businesses and brands, we can help to build a strong and sustainable Indigenous economy.

As the largest Indigenous B2C corporation, we are committed to providing a platform for Indigenous businesses and brands to thrive. We are focused on promoting economic self-determination for Indigenous communities by creating opportunities for Indigenous entrepreneurs to succeed. Our platform will allow Indigenous businesses and brands to access a global market, helping to increase the demand for Indigenous products and promoting the growth of the Indigenous economy.

Through our physical store, online platform, and wearable tech designs, we are creating a powerful and impactful brand that promotes Indigenous culture and economic self-determination. We are committed to supporting Indigenous businesses and brands and providing customers with a unique and memorable shopping experience. By becoming the largest Indigenous B2C corporation, we hope to create a lasting impact on Indigenous communities around the world and help to build a more equitable and sustainable future for all.

Who does your solution serve, and in what ways will the solution impact their lives?

Our solution serves Indigenous businesses, brands, and artists who have been historically marginalized and underserved in the mainstream retail market. These Indigenous entrepreneurs face significant barriers when trying to enter the market, such as limited access to funding, distribution networks, and business support systems.

Through our physical store and online platform, we are providing a wider audience and promote economic self-determination. Our platform will allow Indigenous entrepreneurs to access a global market, helping to increase the demand for Indigenous products and promoting the growth of the Indigenous economy.

By directly connecting customers with Indigenous businesses and brands, we aim to provide a meaningful and impactful solution that addresses the needs of both Indigenous entrepreneurs and consumers. Our platform will help to create a sustainable market for Indigenous products, which will support the growth of Indigenous communities and economies.

Furthermore, our solution aims to promote cultural awareness and understanding by providing customers with a unique and immersive retail experience that showcases Indigenous talent. By elevating Indigenous voices and perspectives, we hope to promote greater cultural appreciation and understanding, while also providing economic opportunities for Indigenous entrepreneurs.

Our solution aims to create a more equitable and sustainable future for Indigenous communities by providing a platform for Indigenous businesses and brands to thrive, while also promoting greater cultural awareness and understanding.

Not only is our platform for Indigenous businesses and brands, but also a starting point and conversation starter for Canadians and allies to learn about Indigenous culture and support Indigenous communities directly. We believe that promoting Indigenous economic self-determination and culture goes hand in hand, and that our platform has the power to create meaningful change beyond just commerce.

By providing an immersive retail experience and online marketplace, we aim to increase the visibility and accessibility of Indigenous businesses and brands. Through this, we hope to empower Indigenous entrepreneurs to reach a wider audience and promote economic self-determination. Our platform also seeks to address the issue of cultural appropriation and exploitation by giving Indigenous people a voice and a platform to showcase their work in an authentic and respectful way.

By increasing awareness and demand for Indigenous products, we aim to contribute to the growth and sustainability of the Indigenous economy. This, in turn, can have a positive impact on the lives of Indigenous peoples by creating more job opportunities, promoting cultural preservation, and increasing economic self-sufficiency.

Our platform helps educate Canadians and allies about the diversity and richness of Indigenous cultures. We believe that this education is crucial in promoting reconciliation and creating a more equitable and just society.

Our solution serves Indigenous entrepreneurs, businesses, and brands by providing them with a platform to reach a wider audience and promote economic self-determination. It also serves Canadians and allies by providing an opportunity to learn about Indigenous culture and support Indigenous communities directly. By doing so, we hope to create a more sustainable and equitable future for all.

Which Indigenous community(s) does your solution benefit? In what ways will your solution benefit this community?

Our solution has been implemented in a carefully managed and sustainable way, and the response we have received has been overwhelmingly positive. We have seen a tremendous amount of interest and support from Indigenous people of all walks of life who have been searching for a sense of belonging and connection in urban environments. Furthermore, we have been able to make a meaningful economic impact in rural Indigenous communities by providing a platform for their wearable tech products to be sold and marketed to a wider audience.

Through our ongoing engagement with the Indigenous community, we have gained a deeper understanding of the unique challenges and needs faced by Indigenous people, both in urban and rural environments. Our platform serves as a bridge between Indigenous communities and the broader consumer market, providing a pathway for Indigenous people to share their stories, culture, and products with the world.

As an Indigenous operated solution, we are committed to ensuring that our solution directly benefits and is located within the Indigenous communities we aim to serve. We believe that our solution has the potential to make a significant impact on the lives of Indigenous people, helping them to feel a sense of belonging, empowerment, and economic independence.

Not only will our solution benefit the Aamjiwnaang and Bkejwanong First Nations communities, but our corporation will also have a positive impact on the lives of Indigenous designers, artists, businesses, and brands across Turtle Island. In less than 8 months, we have paid out over $40,000 in invoices to a variety of Indigenous businesses. We started with 10 businesses and worked our way up to 20 just in time to upload all vendors to our website platform for Black Friday. In three weeks, we pulled in $50,000 in organic sales with zero paid marketing campaigns. Next year, at a conservative estimate, we expect to generate $150,000 in revenue without a marketing budget.

As we move forward, we are planning to establish a headquarters on Aamjiwnaang and create internship opportunities for youth to learn hands-on skills before deciding on their career paths. We are also exploring opportunities to work with Lambton College and other institutions to offer further educational and training opportunities. Through these initiatives, we are confident that we can meaningfully engage with the communities we serve and design and deliver a solution that meets their unique needs and agendas.

How are you and your team well-positioned to deliver this solution?

Our team is uniquely positioned to deliver our solution because of our deep understanding of the communities we are serving. Our team lead is a member of the indigenous community, giving us personal ties to the reserves and urban areas where our solution is intended to have an impact. We actively engage with language teachers and elders to ensure that we accurately represent the culture and needs of the communities we serve. Our commitment to paying elders for their contributions demonstrates our respect for their knowledge and wisdom, though we are currently seeking funding and resources to implement this phase of the business.

As of now, vendors' gross sales account for 20% of our revenue, which has totaled $275,000 since last April. I initially worked alone to assemble inventory, sell products, and engage with potential customers. However, with our projected revenue of $550,000 until December 2023, vendors are expected to account for 30% of our sales. This growth has allowed us to expand our team, including hiring summer interns and Indigenous contractors to assist with various needs.

Our strong connections to the indigenous community are also reflected in our advocacy efforts. Through social media and other platforms, we engage with Indigenous voices to better understand their needs and concerns. Their input guides the design and implementation of our solution, ensuring that it directly and meaningfully improves the lives of those we aim to serve. Moreover, our brand serves as a starting point and conversation starter for Canadians and allies to learn and support Indigenous communities directly.

Which dimension of the Challenge does your solution most closely address?

Support the creation, growth, and success of Indigenous-owned businesses and promote economic opportunity in Indigenous communities.

In what city, town, or region is your solution team headquartered?

Toronto

In what country is your solution team headquartered?

  • Canada

What is your solution’s stage of development?

Pilot: An organization testing a product, service, or business model with a small number of users

How many people does your solution currently serve?

We have had over 5,000 customers

Why are you applying to Solve?

We would be incredibly excited and grateful for the opportunity to work with industry leaders and tech innovators to further develop and refine our solution. We believe that learning from solution-first thinking is essential to creating a sustainable and impactful solution, and we would be thrilled to have access to the resources and mentorship that Solve provides.

As a team that is deeply committed to serving Indigenous communities, we are acutely aware of the financial, technical, legal, cultural, and market barriers that can hinder progress and innovation. If we were selected as Solve fellows, we would look to Solve and its network of partners to help us overcome these barriers and bring our solution to the next level.

In addition to the practical support that Solve provides, we would be honored to join a community of like-minded individuals and organizations who are all working towards a common goal of creating positive social impact. We believe that being a part of the Solve community would provide us with the inspiration and motivation to keep pushing forward, even in the face of challenges and setbacks.

I work with DMZ in Toronto on local initiatives, and they don't have the capacity to take on non-code-based programming, so I am extremely hopeful to work with MIT and SOLVE, along with the incredible tech leaders like Jeff Ward.

Being selected as a Solve fellow would be an incredible privilege and opportunity, and we would approach it with the utmost enthusiasm and dedication. We are deeply committed to creating a solution that serves and empowers Indigenous communities, and we believe that Solve can help us achieve this goal.

In which of the following areas do you most need partners or support?

  • Business Model (e.g. product-market fit, strategy & development)
  • Financial (e.g. accounting practices, pitching to investors)
  • Human Capital (e.g. sourcing talent, board development)
  • Legal or Regulatory Matters
  • Monitoring & Evaluation (e.g. collecting/using data, measuring impact)
  • Product / Service Distribution (e.g. delivery, logistics, expanding client base)
  • Public Relations (e.g. branding/marketing strategy, social and global media)
  • Technology (e.g. software or hardware, web development/design)

Who is the Team Lead for your solution?

Chelsee Pettit

Please indicate the tribal affiliation of your Team Lead.

Aamjiwnaang First Nation

How is your Team Lead connected to the community or communities in which your project is based?

I am a anishinaabe member of aamjiwnaang first nations. I live in Toronto, my community is 3 hours south towards the American border - The project will be based in Toronto and in the interim focus on urban native communities which are an extremely wide array of diverse Indigenous people. In upcoming plans we will be focusing on getting a headquarters on my community aamjiwnaang. I have land ready to create a temporary work space connected to a road but would need to create infrastructure to get it moving. 

 

More About Your Solution

What makes your solution innovative?

Our innovative platform is not just a retail space, but a celebration of Indigenous cultures and a symbol of empowerment - We are still here.

We are driven by the belief that fashion can be a powerful tool for social change and cultural preservation, and we are proud to be at the forefront of this movement.Fashion is a daily occurrence and one of the fastest ways to communicate our identities, cultures, and values to the world.

Our use of technology is not only practical but inspirational. By incorporating technology into our platform, we are able to connect Indigenous artists and designers with customers from all over the world, bridging the gap between remote communities and urban centers. We are using technology to break down barriers and promote cultural exchange, all while supporting Indigenous entrepreneurship and economic growth.

Through our tech integrations, we are also able to share the stories and cultural significance behind each design. Customers can learn about the meanings behind specific patterns or motifs, and the history and significance of the Indigenous communities that created them. This not only promotes cultural education and appreciation but also empowers Indigenous artists and designers by sharing their stories and highlighting their contributions to fashion and art. Indigenous people are storytellers and we have cracked the code in to creating this a mainstream feature - Creating genuine authenticity others can only try to create.

Our platform is not just a marketplace, but a community that fosters connections and collaboration. By working closely with Indigenous artists, designers, and entrepreneurs, we are building the fastest growing network of like-minded individuals who are committed to creating positive change and promoting Indigenous excellence. We are inspiring others to join us in this movement and showing the world the beauty and richness of Indigenous cultures. (Indigenous Influencers, content creators, CEO's, educators, Indigenous community, allies, and many more)

Our platform not only promotes cultural exchange, entrepreneurship, and social change, but also exemplifies the power of technology in connecting people. While connection is often a difficult task, it is at the heart of our values and we have successfully achieved it through our platform. By using technology to bridge the gap between Indigenous communities and consumers across Canada, we are fostering a deeper understanding and appreciation of Indigenous cultures and creating meaningful connections between people. Through fashion, we are able to communicate important messages and create a sense of community and belonging that transcends geographical boundaries. By using tech integrations to share stories and connect Indigenous artists and designers with a global audience, we are empowering Indigenous communities and celebrating their cultures. We are inspired by the resilience and creativity of Indigenous peoples and are committed to promoting their excellence and supporting their economic growth.

What are your impact goals for the next year and the next five years, and how will you achieve them?

In the next five years, our company's vision is to expand our retail footprint and become a leading force in the Canadian retail industry. Our immediate focus is on improving our marketing strategy and achieving $150,000 in sales during the two months leading up to Christmas by launching our first-ever marketing campaign during Black Friday. We plan to collaborate with indigenous influencers and produce quality user-generated content (UGC) and paid ad campaigns. To increase conversions, we will prioritize user experience and flow charts to automate campaigns specific to each user's journey.

Meanwhile, we will continue to work on improving our business model, finances, and network connections to build our first official retail store in Cadillac Fairview by S/S2025. Once we establish ourselves as an official retail store, we plan to launch another location within six months to generate new hype across Canada in Vancouver, where we will build our flagship location in the west. Our partner, Section 35, will have the largest section in the store as they have been a crucial part of our journey, and we want to grow together.

Our team's goal is to expand to 150 staff members and build our fulfillment center in Aamjinaang First Nations within the next five years. Building strong partnerships with Indigenous-owned businesses and artists will continue to be a significant part of our expansion, promoting cultural exchange and driving economic growth in the retail industry.

Looking to the future, our team is determined to achieve several impact goals. We plan to generate $20 million in gross revenue through our platform and retail spaces. We aim to open three stores in Cadillac Fairview malls across Canada, including Toronto, Ottawa, and Vancouver, and feature 50 local Indigenous businesses in each physical store, as well as 150 online. Manitobah Mukluks, Cheekbone Beauty, and Section 35 are some of the prominent indigenous businesses that we plan to showcase in each of our retail spaces and our online platform.

We also strive to create a sustainable slow fashion sales approach for our stores by partnering with a dozen slow fashion designers such as Lesley Hampton, Scott Wabano, Nio Perkins, Lindsay King, and more. We believe that our retail model can have a transformational impact on people's lives by using fashion as a means to connect Indigenous people across Canada.

Which of the UN Sustainable Development Goals does your solution address?

  • 8. Decent Work and Economic Growth
  • 9. Industry, Innovation, and Infrastructure
  • 10. Reduced Inequalities
  • 11. Sustainable Cities and Communities
  • 17. Partnerships for the Goals

How are you measuring your progress toward your impact goals?

As a leader, it is crucial for us to ensure that we are making progress towards our impact goals. To achieve our objectives of Decent Work and Economic Growth, Industry, Innovation, and Infrastructure, Reduced Inequalities, Sustainable Cities and Communities, and Partnerships for the Goals, we are implementing various strategies.

We prioritize fair and equitable treatment for all our vendors. We offer membership fees that are tailored to their unique circumstances, including length of time in business, social media reach, and price points. This approach ensures that all vendors, regardless of their financial situation, are able to participate and grow alongside us.

Building and maintaining strong relationships with our vendors - This includes regular communication and engagement, as well as offering support when needed. Our artists often confide in us and ask for temporary financial support during tough times, which is a testament to the trust we have built with our community.

To measure our progress towards our impact goals, we use a range of indicators. These include tracking the growth of our vendor community, measuring the impact of our fair membership fee structure on small businesses, and assessing the level of engagement and satisfaction among our vendors.

While launching our CF stores we will be hiring community managers to ensure that our vendors are selected and vetted according to our standards and that they feel seen, heard, and valued. This will help us to maintain the strong relationships we have built and ensure that we continue to make progress towards our impact goals.

What is your theory of change?

Our theory of change is crucial in achieving our desired outcomes because colonial systems often exclude people who are innovative, creative, and/or neurodivergent from typical occupational growth settings. By providing an alternative approach to learning that emphasizes collaboration, hands-on experience, and respect for diverse perspectives, we aim to create a community that is inclusive and accessible to all.

Our approach includes offering occupational opportunities for individuals who want to learn hands-on skills and get paid to do so. This provides a pathway for individuals who may have been excluded from traditional occupational settings to develop and showcase their talents. We believe that by empowering individuals in this way, we can contribute to a more equitable and just society.

Our theory of change is that by fostering a collaborative learning environment, we can empower individuals to take ownership of their own learning and development. We believe that everyone has something valuable to contribute, and by bringing together people with diverse backgrounds and skill sets, we can create a community where ideas can be shared and put into practice.

Through this approach, we aim to provide not only occupational opportunities but also a supportive network that encourages personal and professional growth. By working together and learning from one another, we can not only broaden our understanding of different topics but also find innovative solutions to problems.

We believe that this collaborative approach to learning is not only effective but also empowering, as it allows individuals to gain valuable experience and take control of their own career development. We are committed to providing a safe and inclusive environment that fosters mutual respect and trust, and we believe that this approach can have a positive impact on both our community members and the wider world.

Describe the core technology that powers your solution.

Our core technology at Aaniin is the development of an e-commerce platform that provides an innovative solution to support indigenous businesses. Our platform serves as a B2C marketplace that provides indigenous businesses with a space to sell their products online. We also provide services such as fulfillment processes, marketing, and equitable overhead for the businesses under our roof. By leveraging the power of technology, we are able to create a space for indigenous businesses to thrive and reach a wider audience.

Our platform is designed to provide a seamless and easy-to-use experience for both buyers and sellers. We use software technology to manage the online marketplace and ensure that transactions are secure and efficient. We also leverage digital marketing tools to promote the businesses on our platform and drive traffic to their online stores.

Our goal is to empower indigenous businesses to succeed by providing them with the tools and resources they need to succeed in the digital age. We believe that technology can be used to support traditional systems of commerce and help to create a more equitable and just world.

We also utilize wearable tech functions that help to preserve and pass on indigenous knowledge, as well as spark conversations on indigenous languages. Our wearable tech integrates traditional teachings into modern technology, providing an interactive and engaging way for individuals to learn about indigenous cultures and languages. By combining these traditional teachings with innovative technology, we hope to promote cultural awareness and understanding, while also providing an accessible and fun way for people to engage with indigenous knowledge and language.

Through this wearable tech feature this gives us invaluable insight on user behaviour, marketing, and so much more - since we are able to track the location of users scanning the individual landing pages for each of our designs. We are able to see how many people ask about a certain design over others, along with which ones people might enjoy sharing with others more. 

The data is endless.

Which of the following categories best describes your solution?

A new business model or process that relies on technology to be successful

Please select the technologies currently used in your solution:

  • Ancestral Technology & Practices
  • Behavioral Technology
  • Virtual Reality / Augmented Reality

In which parts of the US and/or Canada do you currently operate?

Based in Toronto - e-commerce across North America

In which parts of the US and/or Canada will you be operating within the next year?

Toronto in person - Global by Black Friday

Your Team

What type of organization is your solution team?

For-profit, including B-Corp or similar models

How many people work on your solution team?

5

How long have you been working on your solution?

Since June 2021 - full time since June 2022

What is your approach to incorporating diversity, equity, and inclusivity into your work?

Our approach to diversity, equity, and inclusion (DEI) is focused on ensuring that we create opportunities for representation and inclusion of all Indigenous entities. This includes Afro-Indigenous, Asian Indigenous, White Indigenous, Reservation Lived Experience, and Urban Indigenous Lived Experience. We make a conscious effort to invite and include everyone in our proximity to events and occasions that they would benefit from.

In campaigns, events, and sales opportunities, we strive to have representation from all Indigenous entities to promote diversity and inclusivity. We believe that by providing a platform for all Indigenous people to come together and share their experiences, we can foster a sense of community and understanding. We recognize that there are often different perspectives and experiences within Indigenous communities, and we strive to create an environment where all voices can be heard and valued.

Our goal is to ensure that our approach to DEI is not just a checkbox exercise, but rather a fundamental aspect of how we operate as an organization. We believe that by embracing diversity and creating a culture of inclusivity, we can create a more equitable and just society for all Indigenous peoples.

We aim to walk the walk from the foundation up. This means that we prioritize diversity, equity, and inclusion not only in our external-facing initiatives but also within our organization. We strive to create a workplace culture that values and celebrates diversity in all its forms and actively works to dismantle systemic barriers that may prevent individuals from marginalized communities from fully participating and thriving in our organization. We believe that by prioritizing DEI within our own organization, we can model the kind of change we want to see in the world and better serve the communities we aim to support.

We also want to amplify all lived experiences and celebrate our unique perspectives and shared practices. We believe that by acknowledging and valuing the rich diversity within Indigenous communities, we can create a more cohesive and empowered community that can drive positive change.

Your Business Model & Funding

What is your business model?

  • Aaniin aims to not only support Indigenous businesses but also to educate and raise awareness about Indigenous cultures and practices. By featuring products and services from Indigenous businesses and providing information about their cultures and histories, Aaniin hopes to promote cross-cultural understanding and appreciation.

  • Aaniin is also committed to sustainability and environmental responsibility. Many Indigenous cultures have a deep connection to and respect for the natural world, and Aaniin seeks to uphold these values by promoting sustainable practices and products.

  • In addition to providing a marketplace for Indigenous businesses, Aaniin also offers resources and support for entrepreneurs who may be just starting out. This includes business development services, mentorship programs, and access to funding opportunities.

  • Aaniin recognizes the importance of preserving traditional knowledge and practices and seeks to promote their continuation. By providing a platform for Indigenous artisans and craftspeople to sell their goods, Aaniin is helping to support and preserve traditional art forms that may otherwise be lost.

  • Aaniin is committed to being a socially responsible company and gives back to Indigenous communities through charitable donations and community development initiatives.

    Aaniin aims to make a positive economic impact in the Indigenous community by providing a platform for Indigenous businesses to grow and thrive. We believe that by creating a space where Indigenous entrepreneurs can connect with customers and sell their products, we can help to build a more sustainable and equitable economy. Our focus on traditional knowledge and practices also means that we are supporting a more holistic and community-centered approach to economic development, which we believe has the potential to create lasting positive change and begin integrating Indigenous designers and businesses as household names across Canada.

Do you primarily provide products or services directly to individuals, to other organizations, or to the government?

Individual consumers or stakeholders (B2C)

What is your plan for becoming financially sustainable?

Our plan for becoming financially sustainable is multi-faceted. Firstly, we aim to continue generating revenue through the sales of products and services from the Indigenous businesses under our roof. Since April 2022, we have already grossed over $300,000 in sales, and we project to reach $550,000 from April 2023 to December 2023.

We are beginning to work with grant writers and capital advisors and as a safety net we maintain a small membership fee from the businesses in our store that are selling manufactured goods - to keep us afloat in our slower season from February-end of April.

We are exploring the possibility of raising investment capital with the guidance of some of Canada's top Indigenous financial advisors. This would allow us to expand our operations and further support Indigenous businesses.

Our primary revenue stream is through sales of products in our physical storefront as well as our online store. We work with a variety of Indigenous businesses and artisans to source unique and authentic products, which we then sell to customers. We also offer a range of services, such as fulfillment processes and marketing support, to help Indigenous businesses expand their reach and grow their customer base. We have recently begun selling corporate merchandise orders such as socks and tote bags that we maintain except margins in. 

In addition to sales, we have also received grant funding to support our work. We actively seek out and apply for grants that align with our mission and values, and use this funding to support the growth and sustainability of our organization.

We are also exploring options for raising investment capital through partnerships with Indigenous financial advisors. We believe that these partnerships will not only provide us with the funding needed to expand our operations, but also bring valuable expertise and guidance to our team.

Ultimately, our goal is to build a sustainable business model that allows us to continue promoting and supporting Indigenous businesses for years to come. We will continue to evaluate and adjust our revenue streams as needed to ensure that we are meeting our financial goals and fulfilling our mission.

We haven't had a problem maintaining our current overhead costs - despite the fact of not having any outside funding brought in aside from $20,000 in grants so far.

Share some examples of how your plan to achieve financial sustainability has been successful so far.

At Aaniin Indigenous Marketplace, we are confident in our ability to achieve financial sustainability and build a strong, impactful business model. Our success so far has demonstrated our commitment to this goal, and we are excited to continue growing and expanding our efforts in the future.

We have already made significant progress towards financial sustainability. Through our impressive branding and organic marketing skills, we have generated $30,000 per month in online and in-person sales - in some months upwards of $50,000. We have also secured $20,000 in grants, which have helped to fund our operations and support the growth of Indigenous businesses under our roof.

We are particularly proud of our recent acceptance into the Toronto Fashion Week, where we were awarded a grant of $15,000. This grant has allowed us to retroactively pay the voluntary models we invited into the space in place of the Fashion Art Toronto models pre-booked. It is a testament to our hard work and dedication that we were selected for this opportunity, and we believe it will open up new doors for us in the future.

In addition to grants, we have also been in discussions with Raven's Capital and Indigenous venture capital group, who have set us up with mentorship with Sean McCormick (founder of Manitobah Mukluks) to assist with guidance for retail rollouts, product development, and supply chain forecasting. This has been an invaluable resource for us, and we are excited to continue working with these partners as we grow and expand. Not to mention our upcoming collaboration with Indigenous Box for their 2spirit takeover initiative for June!

One of our biggest strengths as a business is our network. Through our hard work and dedication, we have built relationships with dozens of influential entrepreneurs in the industry. This has allowed us to learn from their experiences, gain valuable insights, and connect with new opportunities. We believe that our network is one of our strongest assets, and we are committed to leveraging it to further our mission and promote Indigenous economic development.

Upcoming, we are exploring new opportunities for funding and support. One of these options is crowdfunding through the Sage Initiative, an Indigenous impact investment group. We believe that this platform has the potential to provide us with new sources of funding while also helping us to connect with like-minded individuals and organizations who share our values and mission.

We are confident in our ability to achieve financial sustainability and continue making an impact in Indigenous communities. Through our commitment to strong revenue streams, grant funding, investment capital, and networking opportunities, we are well-positioned to achieve our goals and build a brighter future for Indigenous economic development. We believe that our success so far is a testament to our hard work and dedication, and we are excited to continue growing and expanding in the years to come.


Solution Team

 
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