TrueCharge: Clean Energy Infused with First Nations Wisdom

Our Organization

True EV Charging

What is the name of your solution?

TrueCharge: Clean Energy Infused with First Nations Wisdom

Provide a one-line summary of your solution.

TrueCharge is an electric vehicle charging station adorned with original artwork created by First Nations artists, bringing together clean energy advancement and Indigenous cultural wisdom in a unique and impactful way.

What specific problem are you solving?

Environmental concerns, such as climate change and environmental degradation, have profound implications globally. Indigenous communities who are closely connected to the natural world bear the brunt of these challenges. Addressing these concerns and promoting sustainable energy solutions and environmentally friendly transportation options are crucial for the well-being of Indigenous populations and the planet as a whole.

Cultural underrepresentation is a significant issue faced by Indigenous communities worldwide. Indigenous artwork and traditions often lack proper visibility and recognition in mainstream society, hindering cultural appreciation and understanding. The scale of this problem varies across communities, but it consistently affects the cultural fabric and heritage of indigenous populations. Limited economic opportunities pose another challenge, as indigenous artists and artisans encounter obstacles such as limited market access and a lack of platforms to showcase and sell their artwork. This issue hampers their economic empowerment and the preservation of traditional artistic practices.

Disconnection from cultural identity is a pressing concern among indigenous communities. The risk of cultural erosion and loss of traditional knowledge and practices looms large. The scale of this problem varies, but it is a significant challenge faced by many indigenous populations globally. Preserving and revitalizing cultural identity is essential to maintain the rich heritage and cohesion of these communities.

The lack of inclusive public spaces is a common issue faced by indigenous communities in various parts of the world. Public spaces often fail to reflect and honor the cultural diversity of the communities they serve. This exclusionary practice perpetuates feelings of marginalization and exclusion, hindering social cohesion and equal representation.

Moreover, limited local manufacturing opportunities present additional challenges for Indigenous communities. The lack of sustainable local manufacturing processes inhibits economic growth, job creation, and the overall well-being of our communities. Supporting sustainable local manufacturing can have a positive impact by reducing environmental footprint, creating employment opportunities, and fostering economic empowerment within indigenous populations.

These problems affect Indigenous communities on a significant scale. The need to address these issues is crucial for the preservation of cultural heritage, economic empowerment, environmental sustainability, and social inclusion. By acknowledging these challenges, we can work towards finding effective and inclusive solutions that promote cultural representation and appreciation, economic opportunities, preservation of cultural identity, sustainable local manufacturing, environmental sustainability, and the creation of inclusive public spaces.

What is your solution?

This initiative connects with environmental sustainability due to the nature of Electric Vehicles (EVs) and the positive impact on the environment caused by them. EVs don't produce harmful greenhouse gases, such as carbon dioxide and nitrogen oxide, leaving a small footprint on the environment. Additionally, the transition to Electric Vehicles encourages and amplifies the use of renewable energy sources for battery charging, such as wind and solar power. By incentivizing these practices, Canada gets closer to its environmental and sustainability goals for the next generations. 

Autolist’s 2022 survey indicated that 36% of people surveyed stated that there wasn’t enough local charging infrastructure to support them using an electric vehicle. When asked if concern about EV range has “deterred you from taking a trip,” 62% of people on a 2022 OnePoll survey indicated “always” or “often” (Forbes). While the EV industry has made significant strides in recent years to address these challenges, more work needs to be done to make EVs a viable option for a wider range of consumers.  

Our initiative is not only targeting the lack of EV Charging infrastructure around Canada, but also to fulfill consumer interest in Indigenous art. A 2022 CBC Calgary article noted an “increase in demand of Indigenous made goods” (Sharp) and a 2017 Globe and Mail Article noted “Indigenous art sees resurgence of interest in Canadian galleries.” The local Indigenous art wrapping our EV chargers adds an additional layer to the charging experience, helping to immerse EV owners in the underlying and often ignored stories of the First Nations Peoples. 

It becomes clear that our innovation is grounded in Indigenous ways of knowing and being given that it is centered around First Nations Artwork and Stories. Our approach starts and finishes with the local nation, from a consultation with the communities to the blessings of the Chiefs, all our processes reflect a true representation of Indigenous ways of being. We raise awareness about Indigenous communities' unique histories and experiences by incorporating their art and stories into EV charging. This initiative also gives Indigenous artists a platform to showcase their work and share their stories with a larger audience, which can help to foster a deeper appreciation and understanding of Indigenous culture. Furthermore, by promoting reconciliation efforts between Indigenous and non-Indigenous communities, this initiative can further aid in social healing. By recognizing and celebrating Indigenous culture and values, True Charge can help to bridge the gap between these communities and promote mutual respect and understanding. This can lead to greater collaboration and partnerships between Indigenous and non-Indigenous stakeholders, which can help to support communities' social and economic development. 

We manufacture our Indigenous artwork charging stations in a metal fabrication shop located in Victoria, BC. This not only ensures the highest quality of craftsmanship but also supports the local economy. As we continue to grow, we envision expanding our manufacturing capabilities throughout Canada and partnering with First Nations communities to establish local manufacturing hubs. This approach not only empowers communities but also creates job opportunities and fosters economic growth in those regions.

TrueCharge, is an electric vehicle (EV) charging station that showcases unique indigenous artwork and stories, promoting indigenous culture and sustainability. We work closely with First Nations communities to collaborate with their council, artists, and electricians to install TrueCharge on their land within their businesses, homes, communities, and organizations. This approach empowers these communities by allowing them to have full control over the installation process and economic benefits.

Through this collaboration, we promote economic opportunity by partnering with First Nations to build these charging stations everywhere, including in tourism destinations, cities, and parks. Most of the work required for these projects can be completed by members of the nation, including electricians and artists, providing opportunities for job creation and economic development.

Who does your solution serve, and in what ways will the solution impact their lives?

TrueCharge, is an electric vehicle (EV) charging station that showcases unique indigenous artwork and stories, promoting indigenous culture and sustainability. We work closely with First Nations communities to collaborate with their council, artists, and electricians to install TrueCharge on their land within their businesses, homes, communities, and organizations. This approach empowers these communities by allowing them to have full control over the installation process and economic benefits.

Through this collaboration, we promote economic opportunity by partnering with First Nations to build these charging stations everywhere, including in tourism destinations, cities, and parks. Most of the work required for these projects can be completed by members of the nation, including electricians and artists, providing opportunities for job creation and economic development.

TrueCharge charging stations come in two types: Level 2 chargers and DC fast chargers. Level 2 chargers are perfect for residential areas and low-traffic commercial areas, while DC fast chargers are suitable for high-traffic areas such as busy commercial areas, highways, and interstates. DC fast chargers can charge electric vehicles up to 80% in 30 minutes, while Level 2 chargers can charge an electric vehicle in a few hours.

Nations that install TrueCharge on their land can profit through pay-to-charge for charging services. By charging a fee for the use of the charging stations, Nations can generate revenue while promoting electric vehicle adoption and reducing carbon emissions. Installing these chargers near businesses will also promote longer stays for customers who spend more, as they can charge their vehicles while they shop or dine. This is especially beneficial for nation-owned hotels, casinos, gas stations, retail stores, and restaurants.

Moreover, we want to engage youth artists by working with First Nations youth groups, hosting artwork competitions, and showcasing their artwork on our EV charging stations. The youth program includes a scholarship to support their future. Our focus on cultural preservation and economic sovereignty aligns with the Indigenous Communities Fellowship challenge criteria, particularly in supporting sustainable energy sovereignty and economic opportunity in Indigenous communities.

Which Indigenous community(s) does your solution benefit? In what ways will your solution benefit this community?

Our solution, TrueCharge, directly benefits Indigenous communities across Canada by providing sustainable and culturally relevant EV charging stations. Our target population includes Indigenous-owned businesses, organizations, and communities, as well as non-Indigenous businesses and organizations who wish to support Indigenous economic development and promote cultural sharing.

To understand their needs, we have been engaging with Indigenous community leaders, artists, and electricians to collaborate on the design and implementation of our solution. We have also been working with local tourism boards and businesses to identify key locations where our charging stations can have the most impact.

We are currently working closely with First Nations on Vancouver Island within the Coast Salish, Kwakwaka'wakw, and Nuu-chah-nulth territories. This includes actively seeking feedback, guidance, and support from the 50 First Nations of Vancouver Island within these territories. Our Pilot project is in Tofino, where we have involved the local Tla-o-qui-aht First Nation, their youth artists, and received blessings from the Chief Elder—an essential aspect of our work. We strongly believe that these projects should extend beyond the charging systems and actively involve neighboring communities in the creation of this infrastructure.

Our solution addresses the need for sustainable energy sovereignty and economic development within Indigenous communities, while also promoting the sharing of Indigenous culture through artwork and storytelling. By partnering with local artists and incorporating their artwork into our charging stations, we provide an opportunity for them to showcase their talent and promote cultural awareness.

As an Indigenous-led solution, we are committed to working with and listening to the needs of the communities we serve. Our approach is community-driven, and we strive to incorporate community input and ideas throughout the design and implementation of our solution.

How are you and your team well-positioned to deliver this solution?

Our team is well-positioned to deliver this solution because we have deep connections and understanding of the Indigenous communities in Canada, particularly in British Columbia where we are based. Our team lead is First Nations and has extensive experience working with First Nations communities, including collaborating with elders, artists, and council members. We are committed to working with these communities in a culturally appropriate and respectful manner, which includes engaging them in every step of the process and ensuring their needs and ideas are meaningfully incorporated into the solution.

We are currently engaging with First Nations communities to better understand their needs and how our product can benefit them. We have had discussions with local councils, artists, and electricians to ensure that the solution we offer aligns with their vision and supports their communities in the long-term. We have also developed relationships with youth groups and are exploring opportunities to empower young artists through our product.

Our team's expertise in renewable energy and sustainability also positions us to design and deliver a solution that is not only culturally sensitive but also environmentally responsible. Our location in Victoria, BC, which has a thriving EV charging infrastructure and a strong focus on sustainability, provides us with the ideal starting point to pilot our product and collaborate with local First Nations communities to expand our reach.

In summary, our organization brings together a wealth of experience and qualifications that make us a dynamic and capable group. With diverse backgrounds in areas such as business development, engineering, project management, and Indigenous community engagement, our team possesses the necessary skills to navigate the challenges and opportunities in the EV charging industry. Collectively, we have extensive experience in building and scaling businesses, managing complex projects, and forging strong relationships with Indigenous communities. Our deep understanding of sustainable technologies, cultural preservation, and economic development uniquely positions us to deliver innovative solutions that bridge the gap between advancing zero-emission vehicles and sharing First Nations culture. Through our combined expertise, we are dedicated to creating meaningful impact, fostering economic opportunities, and promoting sustainability in partnership with Indigenous communities across Canada.

Which dimension of the Challenge does your solution most closely address?

Strengthen sustainable energy sovereignty and support climate resilience initiatives by and for Indigenous peoples.

In what city, town, or region is your solution team headquartered?

Victoria

In what country is your solution team headquartered?

• Canada

What is your solution’s stage of development?

Pilot: An organization testing a product, service, or business model with a small number of users

How many people does your solution currently serve?

+200

Why are you applying to Solve?

We are applying to Solve because we believe our TrueCharge project aligns well with the challenges that the Indigenous Communities Fellowship is seeking to address. Our project focuses on promoting sustainable energy sovereignty, driving economic opportunity, and creating positive outcomes for Indigenous learners through culturally grounded educational opportunities. We believe that by partnering with First Nations communities, we can empower them to take control of their energy needs, promote their unique cultures, and grow economically. We need your help in marketing and public relations efforts so we can get this solution exposed to everyone.

Furthermore, we recognize that the challenges faced by Indigenous communities in the United States and Canada are complex and require innovative solutions that are community-based and driven. We believe that by collaborating with Indigenous communities, we can create solutions that are respectful of their unique histories, cultures, and traditions while also addressing contemporary challenges in a meaningful and impactful way. It's important to connect with your network of experienced people who can help share their wisdom and guide us towards a successful path.

Lastly, we believe that Solve's platform can help us connect with other like-minded innovators and experts who can provide valuable insights and support for our project. We are excited about the opportunity to share our vision and learn from others who are also working towards creating positive change in Indigenous communities.

In which of the following areas do you most need partners or support?

• Financial (e.g. accounting practices, pitching to investors)
• Product / Service Distribution (e.g. delivery, logistics, expanding client base)
• Public Relations (e.g. branding/marketing strategy, social and global media)

Who is the Team Lead for your solution?

Derek Douglas

Please indicate the tribal affiliation of your Team Lead.

Oneida Nation of the Thames

How is your Team Lead connected to the community or communities in which your project is based?

I'm not sure how much information you want but I'll pretend I'm a child staring down at an empty canvas while holding a bucket of paint (dump it all on).
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My Indigenous lineage is rooted in the Oneida Nation of the , one of the Iroquois' nations. This lineage nearly ended when my grandfather, Rob Doxtator, was taken to a residential school, where his body, soul, and family were fractured. Years after fleeing the school, his wife (my grandmother) passed away due to malpractice in the medical system. A government rep suggested that he legally change his surname from Doxtator to Douglas if he ever wanted to have a chance at securing a job in Canada. With few options, he reluctantly made the change to provide for his family.

My father, who experienced the repercussions of residential schools firsthand, became homeless at the age of 13 and slept in dark alleyways for years. Despite these challenges, my father was determined to carry on our First Nations legacy. He frequented the gym daily to stay clean and warm while simultaneously building his own window cleaning business. Through unwavering determination and hardwork he survived, thrived, and grew a family of five.

My journey as an entrepreneur began at a young age, when I created digital artwork inspired by myths and stories, with accompanied motivational quotes. My goal was to motivate people to live meaningful lives through the power of artwork and storytelling. This early venture reflects my commitment to community upliftment.

Driven by my passion for innovative technologies I engineered an innovative wireless charging system for phones. This led me to visit China to contract manufacturing facilities, where I experienced the negative effects of passing responsibility onto a different country with poor labor conditions. I vividly remember sitting in a Chinese manufacturer's boardroom on a dark evening at 9pm, surrounded by thousands of moths while workers aged 10-30 toiled on an assembly line, bearing empty expressions with ripped clothing. Needless to say this reshaped my business ethics and who I choose to do business with.

More of my Indigenous involvement includes participation in the Pow Wow Pitch where I shared my passion for reducing plastic waste produced by the cleaning products industry (remember all those plastic sanitizer bottles during the pandemic?). Through my collaboration with Tale'awtxw, I developed an innovative solution for hotels to reduce the amount of plastic soap bottles. Additionally, my good friend Barry Payne from Hiawatha First Nation works with the federal government to support Indigenous organizations, including mine by advising me on contract opportunities between the government and Indigenous communities.

The Victoria Native Friendship Centre selected me to participate in their Mentorship Program, where I’ve had the opportunity to nurture growth and creativity among fellow Indigenous entrepreneurs every 2-3 weeks for the past few years. Collaborating with other Indigenous participants like Jay Silverberg has not only bolstered our business but also supported the growth of First Nations partnerships in BC. We also have plans to launch a sponsorship program on Vancouver Island for Indigenous youth wanting to explore their artistic or entrepreneurial backgrounds.

True EV was built on the principle of creating harmony between people, technology, and environments. My focus is to help create a lasting legacy for strong-minded communities who are ambitious and serious about connecting people, technology, and environments together. We use all materials and labor locally, including First Nations artwork. I like to encourage First Nations youth to explore their creative sides which is why I have a community network of First Nations students to help with certain projects, otherwise I contract known professional artists across the island depending on my client’s preference.

We also manufacture our Indigenous artwork charging stations in a metal fabrication shop here in Victoria BC. I envision expanding our manufacturing capabilities throughout Canada and partnering with First Nations communities to do so. We’re currently working on a project in Tofino, where I involved the local Tla-O-Qui-Aht First Nation, their youth artists, and received blessings from the Chief Elder—an essential aspect of our work. These projects ought to extend beyond the charging systems; neighboring communities must be involved in the creation of this infrastructure.

Building this business is crucial for my legacy and ancestors because they’ve entrusted me to bridge the divide and bring people together once again. By harnessing the power of community, innovation, and clean energy, I strive to make a lasting impact that honors my past and contributes to a better future for all.