Rethink Plastics Challenge

Our Solution:

3C ReInForcer

Tagline

Recycling knowledge made easy, ubiquitous and engaging

Pitch us on your solution

First, brands don't know wether if their packaging is recyclable or not, and on top of it: what does it really mean "recyclable"? Since 2012, TriCiclos has been working with companies from all sizes and countries to determine the recyclability potential of different packaging formats, racking a 15,000+ portfolio of analyzed SKUs under the proprietary tool called "Recyclability Index". 
But now the time has come: e-commerce is booming, the 1.3M yearly active visits to TriCiclos recycling stations demand the inclusion of technology and a rightful power to take more sustainable choices based in data. This is the framework where The 3C ReInForcer (TriCiclos REcyclability INdex) is born, a digital tool that allows every person to know what is the recyclability potential of their purchases and what to do afterwards, whilst reinforcing the habit-creation loop to change people's minds and hearts towards recycling.

What is the problem you are solving?

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Who are you serving?

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What is your solution?

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Select only the most relevant.

• Reduce single-use plastics and waste through promoting consumer behavior change and incentivizing re-use and recycling
• Enable the public sector, especially municipalities, to pilot and implement new and innovative systems in their waste management

Where our solution team is headquartered or located:

Our solution's stage of development:

Prototype