All parents are motivated to give their children the best education. But for low-income, low-literacy parents, finding the resources to support early childhood development can be difficult. In India alone, there are more than 100 million low-literate moms of preschoolers who did not go to school themselves, but are eager to break their kids out of the cycle of illiteracy.
That's where Dost comes in. Dost is a parental support program that provides tips, activities, and encouragement to parents as they guide their child's development. Parents sign up easily by dialing a number, and start receiving daily, one-minute audio messages directly on their phones. These messages remind them of simple activities to do with their children to support their development, such as talking, singing, and playing.
In addition to these audio messages, moms can speak directly with a Dost coach—another parent who listens empathetically and offers guidance. Dost uses AI to personalize content recommendations and intelligently match the right coach to the right parent as fast as possible.
In the past two and a half years, Dost's team has reached 45,000 families.
Dost is expanding its learning network of moms to reach 1 million families by 2021.