Khushi Baby

Solution Pitch

The Problem

In rural India, 50 in every 1,000 children die before turning one, and a substantial number spend their formative years malnourished. Yet solutions that focus on key health indicators often fail to account for the unique challenges of last-mile settings due to both patient and provider mobility.

The Solution

The Khushi Baby Pendant is a durable, $0.70, battery-less amulet that stores 1 kilobyte of biometric data covering a child’s prenatal development through the age of five. Any healthcare worker can scan the pendant with a smartphone to review patient history and record updates. The data then travels with the baby to subsequent visits—anywhere and with any provider. 

Health workers sync data to Khushi Baby’s cloud database, which now includes 25,000 mothers and infants. Khushi Baby also provides actionable analytics via a mobile dashboard, allowing health workers to predict clinical, nutritional, and developmental outcomes.

Market Opportunity

India’s public health system serves approximately 16 million rural pregnancies each year, with an estimated market value of $1 billion. Existing solutions to track maternal and child health rely on paper or connectivity-dependent digital solutions, both of which lack accountability measures. The market size of Khushi Baby’s digital health record pendant is the 160 million women, mothers, and children who are between five years before pregnancy and five years after birth in India.

Partnership Goals

Khushi Baby currently seeks:

• Partnerships to grow number of patients by 20x across Rajasthan;
• Support to effectively tell its story through digital and print marketing; and
• Sustained financial support to grow the organization and reach more beneficiaries.

Organization Highlights

Some of Khushi Baby’s notable achievements include:

• Selection as Forbes 30 under 30 (Health Care) and Forbes 30 under 30 Asia (Health Care and Life Sciences);
• Winning the 2018 Johnson and Johnson GenH Challenge; 
• Selection by SPO India for the Emerging India Award in 2017; and
• Won the NFC Forum Innovation Award for Best Mobile App of 2017.

Existing Partnerships

Khushi Baby currently partners with:

• Rajasthan State Ministry of Health and Udaipur District Government to implement technology;
• UNICEF for financial support, and access to broader networks and implementation sites;
• GAVI for financial and technical support and access to new government partners within India and beyond;
• Johnson and Johnson for financial and technical support and access to new implementation opportunities;
• Harvard Medical School for research mentorship and financial support;
• Yale Global Health Leadership Institute for organizational mentorship and other technical support; and
• NCORE Incubator for organizational, financial, and technical mentorship and support.