Solution Overview & Team Lead Details

Our Organization

Soaak Technologies, Inc.

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What is the name of your solution?

Soaak

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Provide a one-line summary of your solution.

Soaak Technologies provides its proprietary mindfulness, mental health, and wellness services worldwide after years of in-clinic success.

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Film your elevator pitch.

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What specific problem are you solving?

Mental health and wellness issues are common in Indian Country and worldwide. The coronavirus pandemic did not help the status of mental health and wellness, but luckily the stigma once associated with mental health and wellness issues is dissipating. These shifting attitudes allow researchers to better understand the impact of mental health and wellness issues being felt worldwide now that they can be more openly discussed.

Statists show that a staggering amount of people are impacted by stress alone, which is the root cause of 75-90% of all visits to doctor's offices (WebMD). The stats are staggering:

In addition to impacting individuals, mental health and wellness problems also make an impact on our enterprises:

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What is your solution?

Soaak Technologies provides clinically proven mindfulness, mental health, and wellness services to individuals, enterprises, and governments in over 34 countries, and is HSA & FSA approved.

Soaak utilizes a three-part protocol to help promote mindfulness and alleviate stress, anxiety, and depression while promoting better sleep, mood, focus, and more. This clinically-backed, three-part protocol consists of:

  1. Proprietary, soothing sound frequencies
  2. Daily Mindful Intention™ messages
  3. Customized 21-day immersion programs

We have provided over twelve million minutes of sound frequency therapy to thousands of clients and members worldwide. Initially established in a clinic with medical doctors, holistic doctors, nurses, and specialized technicians, Soaak developed proprietary sound frequency treatments to address a variety of symptoms and disorders affecting mental health and wellness, including stress, sleep disorders, brain/COVID fog, low energy, depression, anxiety, and more.

Soaak has replicated its in-clinic practice digitally by creating a web portal, iOS & Android mobile apps, a Roku channel, and consumer and enterprise skills for Alexa enabled devices – allowing our consumer and enterprise members access to our proven mindfulness, mental health, and wellness solutions whenever, and wherever they need it.

Soaak Sound Frequencies: Proprietary, clinically proven sound frequency mixes help the mind and body resonate at healthy cellular levels, improving mood, mental health, and wellness. The frequency mixes have been professionally curated for maximum efficacy. Five minutes of Soaak has been compared to one hour of meditation, but with greater outcomes. 

Mindful Intentions: Proprietary and clinically proven positive affirmations boost your mood and increase mindfulness and mental health, strengthening Soaak sound frequencies’ efficacy. Soaak members receive two positive Mindful Intention messages each day to help remove negative thought patterns while promoting positive self-talk.

21-Day Immersion Programs: Custom programs providing education, inspiration, and insight from global leaders in their area of expertise. These programs combine the experts’ extensive knowledge with our clinically-proven sound frequencies in powerful daily doses of 5 minutes or less, delivered to any device. 

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Strong preference will be given to Native-led solutions that directly benefit and are located within the Indigenous communities. Which community(s) does your solution benefit? In what ways will your solution benefit this community?

Soaak is a majority Native American-owned company currently headquartered and operating out of Tulsa, Oklahoma, with offices and team members located within the boundaries of the Muscogee Creek Nation and Cherokee Nation. Soaak is actively testing its mindfulness, mental health, and wellness services with members and employees of the Cherokee Nation.

Soaak does not seek to only provide mindfulness, mental health, and wellness services to one community, but to every community.

Soaak can tailor its services to meet any community's desires. Soaak can be made available to individuals as a one-off service, it can be offered as an employee or community benefit to all members or employees, and it can be integrated into an enterprise or government backend as a white-labeled service.

Soaak can easily be customized to any community by creating custom sound frequency mixes paired with local artists' works, Mindful Intentions written by community members, and 21-Day Programs designed and spoken by community leaders.

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How are you and your team well-positioned to deliver this solution?

Three of the four co-founders of Soaak are citizens of Native Nations. All four have Native American heritage, with two being citizens of the Cherokee Nation and one a citizen of the Chickasaw Nation. Our team has prior experience working for and with our communities and regularly speaking at community and nationwide events for Native American leaders and entrepreneurs.

The Soaak platform was created with adaptability in mind from the outset. Our mindfulness, mental health, and wellness solution can be customized at the platform and content levels to accommodate any community's needs.

When entering into a relationship with any community, a significant amount of time (one to 12+ months) is spent speaking with decision-makers, identifying the needs and desires of the community, how to best integrate Soaak with constituents, creating and sharing new content tailored to the community, and testing before implementation.

Additionally, Soaak can easily be customized for any community by creating custom sound frequency mixes paired with local artists' works, Mindful Intentions written by community members, and 21-Day Programs designed and spoken by community leaders.

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Where our solution team is headquartered or located:

Tulsa, OK, USA
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Our solution's stage of development:

Growth
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How many people does your solution currently serve?

Soaak currently provides services in the United States and 33 other countries.

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Why are you applying to Solve?

Soaak Technologies is applying to raise awareness of the mindfulness, mental health, and wellness problems currently facing our communities. Soaak provides solutions, and we hope to expand the number of businesses, governments, and communities benefitting from the Soaak platform. Soaak differentiates itself from other wellness solutions with clinically proven sound frequencies integrated with Mindful Intentions (positive affirmations) and 21-Day Immersion Programs.

Soaak provides its solutions through business-to-business, business-to-consumer, business-to-government, and business-to-business-to-consumer offerings. Soaak has partnered with influencers, businesses, universities, governments, and entities to provide our mindfulness, mental health, and wellness solutions directly to consumers, communities, students, staff, and team members.

The Soaak leadership team believes that acceptance and participation will increase partnership opportunities with additional governmental entities, businesses, organizations, and individuals.

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In which of the following areas do you most need partners or support?

  • Public Relations (e.g. branding/marketing strategy, social and global media)
  • Product / Service Distribution (e.g. expanding client base)
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Who is the Team Lead for your solution?

Henry Penix

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Please indicate the tribal affiliation of your Team Lead.

Cherokee Nation

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Is the Team Lead a resident of the United States?

Yes

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Which dimension of the Challenge does your solution most closely address?

Promote holistic and culturally informed mental or physical health programming for Native youth, elders, or families including but not limited to foster youth, veterans, and families with members who are disabled.

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More About Your Solution

What makes your solution innovative?

Sound frequencies have been used for centuries for healing purposes. While there are other types of digital sound frequencies online, there are none like Soaak. Our three-part approach to mindfulness, mental health, and wellness is a first of its kind. Our protocol and processes are curated by medical and holistic doctors, technicians, scientists, and researchers. We also utilize easy-to-use technology applications and provide access 24/7.


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What are your impact goals for the next year and the next five years, and how will you achieve them?

Our primary impact goal is to provide mindfulness, mental health, and wellness solutions to as many people as possible. Soaak offers a whole-person approach prioritizing both mental and physical wellbeing.

Accessibility is the key to impacting large people groups. Soaak provides services, that would typically cost tens of thousands of dollars if accessed through medical devices or visits to a holistic clinic, at a small fraction of the cost – again, making Soaak more accessible.

Additionally, Soaak is constantly pursuing relationships to provide mindfulness, mental health, and wellness solutions to underserved people groups.

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How are you measuring your progress toward your impact goals?

By continuously growing our subscribers, Soaak has been able to reduce our pricing by 25% – further increasing accessibility. Soaak is also approved to accept HSA and FSA payments.

Soaak is constantly increasing the number of platforms on which Soaak can be accessed. Currently, Soaak is accessible via any web browser, iOS & Android apps, Roku, and any Alexa-enabled device.

Soaak has begun partnering with communities and enterprises to provide our mindfulness, mental health, and wellness solutions to employees at a reduced cost, or in many cases at no cost to the individual.

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What is your theory of change?

Soaak has seen a significant increase in positive outcomes for our members through years of in-clinic data and testimonials.

Additionally, Soaak regularly distributes surveys and requests feedback from our members to gather data and insight. In a recent survey, over 96% of members surveyed responded that Soaak has significantly improved an area of their life.

Further, decades of research from around the world show the positive impact individual sound frequencies have on patient outcomes. When combined with Mindful Intentions and 21-Day Immersion Programs, the Soaak sound frequency mixes show significant positive outcomes, backed by science.

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Describe the core technology that powers your solution.

Soaak utilizes ancient techniques to provide impactful solutions with today's most advanced technology. The technology driving our mindfulness, mental health, and wellness solutions was created in a health clinic by our team of medical professionals, but the practices our solution is built upon have been utilized for centuries.

Soaak sound frequencies are proprietary mixes of multiple frequencies layered for specific intended outcomes. The use of sound frequencies through drums and singing bowls spans the globe and centuries. In the past several decades, modern science has begun to validate the use of sound frequencies to promote mental and physical health – proving what has been observed for centuries.

Modern technology allows our members to access Soaak sound frequencies, Mindful Intentions, and 21-Day Immersion Programs on any device, 24/7. Soaak sends daily SMS and push notifications, has iOS and Android apps, consumer and enterprise skills for Alexa-enabled devices, and a Roku channel. 

Soaak is currently developing artificial intelligence and machine learning to enhance the customer experience even further. With the help of a major university, we are also developing space in the metaverse.

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Which of the following categories best describes your solution?

A new technology

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How do you know that this technology works?

Visit Soaak.com and select the "Sample Now" buttons for a demonstration. Additionally, view our Science page for recent scientific data.

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Please select the technologies currently used in your solution:

  • Ancestral Technology & Practices
  • Artificial Intelligence / Machine Learning
  • Audiovisual Media
  • Biotechnology / Bioengineering
  • Internet of Things
  • Software and Mobile Applications
  • Virtual Reality / Augmented Reality
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Which of the UN Sustainable Development Goals does your solution address?

  • 3. Good Health and Well-being
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In which countries do you currently operate?

  • Argentina
  • Australia
  • Austria
  • Belgium
  • Brazil
  • Canada
  • Colombia
  • Costa Rica
  • Czech Republic
  • Finland
  • France
  • Germany
  • India
  • Ireland
  • Japan
  • Mexico
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Singapore
  • South Africa
  • Spain
  • Switzerland
  • United Arab Emirates
  • United Kingdom
  • United States
  • Curacao
  • Puerto Rico
  • U.S. Virgin Islands
  • French Polynesia
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In which countries will you be operating within the next year?

  • Argentina
  • Australia
  • Austria
  • Bahamas, The
  • Barbados
  • Belgium
  • Belize
  • Botswana
  • Brazil
  • Canada
  • Colombia
  • Costa Rica
  • Czech Republic
  • Dominica
  • Finland
  • France
  • Germany
  • Ghana
  • Grenada
  • Guyana
  • Iceland
  • India
  • Ireland
  • Italy
  • Jamaica
  • Japan
  • Kenya
  • Malta
  • Mexico
  • Netherlands
  • New Zealand
  • Nigeria
  • Norway
  • Philippines
  • Poland
  • Portugal
  • Singapore
  • South Africa
  • Spain
  • Switzerland
  • Trinidad and Tobago
  • United Arab Emirates
  • United Kingdom
  • United States
  • Zimbabwe
  • Curacao
  • Puerto Rico
  • U.S. Virgin Islands
  • Greenland
  • French Polynesia
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In which states do you currently operate?

  • Alabama
  • Alaska
  • Arizona
  • Arkansas
  • California
  • Colorado
  • Connecticut
  • Delaware
  • Florida
  • Georgia
  • Hawaii
  • Idaho
  • Illinois
  • Indiana
  • Iowa
  • Kansas
  • Kentucky
  • Louisiana
  • Maine
  • Maryland
  • Massachusetts
  • Michigan
  • Minnesota
  • Mississippi
  • Missouri
  • Montana
  • Nebraska
  • Nevada
  • New Hampshire
  • New Jersey
  • New Mexico
  • New York
  • North Carolina
  • North Dakota
  • Ohio
  • Oklahoma
  • Oregon
  • Pennsylvania
  • Rhode Island
  • South Carolina
  • South Dakota
  • Tennessee
  • Texas
  • Utah
  • Vemont
  • Virginia
  • Washington
  • West Virginia
  • Wisconsin
  • Wyoming
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In which states will you be operating within the next year?

  • Alabama
  • Alaska
  • Arizona
  • Arkansas
  • California
  • Colorado
  • Connecticut
  • Delaware
  • Florida
  • Georgia
  • Hawaii
  • Idaho
  • Illinois
  • Indiana
  • Iowa
  • Kansas
  • Kentucky
  • Louisiana
  • Maine
  • Maryland
  • Massachusetts
  • Michigan
  • Minnesota
  • Mississippi
  • Missouri
  • Montana
  • New Hampshire
  • New Jersey
  • New Mexico
  • New York
  • North Carolina
  • North Dakota
  • Ohio
  • Oklahoma
  • Oregon
  • Pennsylvania
  • Rhode Island
  • South Carolina
  • South Dakota
  • Tennessee
  • Texas
  • Utah
  • Vemont
  • Virginia
  • Washington
  • West Virginia
  • Wisconsin
  • Wyoming
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Your Team

What type of organization is your solution team?

For-profit, including B-Corp or similar models

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How many people work on your solution team?

6 full-time, 23 contractors

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How long have you been working on your solution?

Eight years

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What is your approach to incorporating diversity, equity, and inclusivity into your work?

Soaak is a minority-owned business with a leadership team split 50/50 between male and female members. Over 90% of the company is owned by individual citizens of the Cherokee Nation and Chickasaw Nation. 

Additionally, our development team and contractors include individuals of many ethnicities and identities worldwide.

Soaak strives to provide a diverse, inclusive, and equity-driven workplace open to everyone. 

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Your Business Model & Funding

What is your business model?

Soaak Technologies is a subscription-based software as a service company providing mindfulness, mental health, and wellness solutions to businesses, governments, and individuals using the Soaak platform – web app, iOS and Android apps, Roku channel, and Alexa-enabled devices. Soaak differentiates itself from other wellness solutions by providing clinically proven proprietary sound frequency mixes integrated with daily positive affirmational messages (Mindful Intentions) and custom 21-Day Immersion Programs.

Soaak provides its solutions through business-to-business, business-to-consumer, business-to-business-to-consumer partnerships, and social media marketing. Soaak regularly partners with influencers, businesses, universities, governments, and entities to provide our mindfulness, mental health, and wellness solutions directly to consumers, students, staff, and team members.

Soaak is HSA and FSA approved, allowing Soaak members to use pre-tax money to access our mindfulness, mental health, and wellness solutions on any device, at any time.

As an employee benefit, Soaak not only provides businesses, governments, and other entities with a solution for employee mindfulness, mental health, and wellness issues (with the expense being tax-deductible) Soaak can also provide new revenue streams for some entities.

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Do you primarily provide products or services directly to individuals, to other organizations, or to the government?

Individual consumers or stakeholders (B2C)
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What is your plan for becoming financially sustainable?

Soaak Technologies is sustained through income generated from our subscribers (B2C) and B2B partnerships. We will continue to increase our revenue and grow these revenue sources as we scale.

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Share some examples of how your plan to achieve financial sustainability has been successful so far.

Soaak Technologies has been self-funded to date. Soaak experienced its first break-even in December of 2021. Additionally, we are continuing to see revenue growth as Soaak scales.

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Solution Team

  • Aaron Fournier Chief Operating Officer, Soaak Technologies, Inc.
 
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