Solution Overview

Solution Name:

Go Girls: Rising up Together

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One-line solution summary:

Social Learning platform that connects high achievers young women as role models for support teen girls learning journey.

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Pitch your solution.

Brazil has 20 million girls 6 - 18 years old. It is expected only 63% will finish at High School. OCDE report (2018) has shown Brazilian boys outperformed girls in mathematics by 9 score points. Only 1% of the girls at age 15 performance different results. At our research,we call them High Achievers. Unfortunately, the OCDE report found no girls in Brazil expect to work in ICT professions. We worked with 43 thousand girls and have identified the main problems for them:  

Lack of close models  

Low confidence in STEM 

Gender Stereotypes Bias.

Absence of hands-on experiences contextualized with their interests.

Our solution is a Social Learning Platform for high achievers girls to develop as changemakers, thrive as mentors and to find opportunities. Connecting experiences as a community with teen girls who will feel supported to find their spark, awakening to STEM fields through challenges and encouraged in their journey.

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Film your elevator pitch.

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What specific problem are you solving?

Brazil has 20 million girls 6 - 18 years old. It is expected only 63% will finish at High School. OCDE report (2018) has shown Brazilian boys outperformed girls in mathematics by 9 score points. Only 1% of the girls at age 15 performance different results. At our research,we call them High Achievers.

High Achievers are girls from 15 to 22 years old who have outstanding results in Academic Olympiads, National Tests or highlight by non-academic results as activists, entrepreneurs, creatives or inventors.

Unfortunately, the OCDE report found no girls in Brazil expect to work in ICT professions. 

The last four years, We worked and research in our programs with 43 thousand girls and have identified the main problems for them:  

Lack of close models  

Low confidence in STEM 

Gender Stereotypes Bias.

Absence of hands-on experiences contextualized with their interests.

Around 36 high achievers girls participated in our offline programs, and we evaluate their positive influence in younger girls in our community. 

Our offline programs have limited capacity and did not allow girls to build long term relationships. Our solution connects girls from different ages, backgrounds and experiences through Technology.

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What is your solution?

Social Learning platform that connects high achievers young women as role models for support teen girls learning journey.

Rising together through Technology. Our product has four major components:

1)Self- Assessment 

AI assistant will make a questions and helping girls make their profile. The idea is conducting them to take active steps and make choices that shape their identity and help them discover their sparks (passions, interests, and dreams), suggest mentors, learn modules and challenges.

2)Educational
High Achiever Girls will be training through in-product nudges and videos modules that will help them develop SEL skills and thrive as mentors. Teens will learn through snack content modules. The objective is improving SEL skills, find their spark and learning more about STEM fields in an enjoyable way. 

3)Connecting Mentor/Mentee  
The AI assistant will suggest a list of profiles of mentors and mentees based on a user's self-assessment, localization and preferences. After a match, The Mentee or the mentor will start their program.

4)Challenges

Online hackathons with the objective of engaging mentors, mentees and affinity groups to work together on finding solutions to real-world problems contextualized with their interests and local communities. Teens will receive badges and mentors will achieve perks, opportunities and grants. 

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Who does your solution serve, and in what ways will the solution impact their lives?

The last 4 years, We have worked with our target. We have learnt about their habits, challenges, struggles and what are stepping their out of fullfill their potencial. Our Theory of Change is the example of how we expect to delevop a solution who will provide sense of belonging in their learning journey.

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Which dimension of the Challenge does your solution most closely address?

Strengthen competencies, particularly in STEM and digital literacy, for girls and young women to effectively transition from education to employment
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Explain how the problem, your solution, and your solution’s target population relate to the Challenge and your selected dimension.

Our solution is related with two challenge dimensions:

- Strengthen competencies, particularly in STEM and digital literacy, for girls and young women to effectively transition from education to employment

- Increase the number of girls and young women participating in formal and informal learning and training.

Our social learning plataform will be a tool for girls Strengthen competencies, particularly in STEM and digital literacy and is too a way for increase number of girls and young women participating in formal and informal learning and training.

Our mobile-first solution aims to make the learning journey curious, social, joyfully and changemaker.




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In what city, town, or region is your solution team headquartered?

São Paulo, State of São Paulo, Brasil
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What is your solution’s stage of development?

Prototype: A venture or organization building and testing its product, service, or business model
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Who is the primary delegate for your solution?

Deborah De Mari

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More About Your Solution

https://-

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If you have additional video content that explains your solution, provide a YouTube or Vimeo link here:

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Which of the following categories best describes your solution?

A new application of an existing technology
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Describe what makes your solution innovative.

We have follow around the world lots of initiaves and programs who want to bring more girls into STEM.  Most of them are offline events or mentoring programs with more mature female role models.

We have tested all this formats and in the pos-covid era the digital solution is enabling for every social impact iniative who aims to impact in a more effective way your audience.

Our  solution is human centered and girls are at the centre of the interaction and the tool. We aims to make the learning journey a self discovering, curious, social, joyfully and changemaker.  We want girls to feel recognized and supported by a strong bond with other girls like her.


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Describe the core technology that powers your solution.

Our solution is a integration and adaptation of two existing technologies:

- Learning Social Plataform (example)Prototype  https://spark.adobe.com/page/e8ehhYl3Z6LtF/

-  Conversational Chat Bot will help girls discover their preferences to complete their profile, develop growth mindset and will fit interests and skills between mentors and studentes.

Our solution prototype: 

https://www.youtube.com/watch?...

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Provide evidence that this technology works.

- Conversational Bot ( example): Modly https://www.mondly.com/ 

- Learning Social Plataform (example)

  https://spark.adobe.com/page/e8ehhYl3Z6LtF/

Prototype: https://www.youtube.com/watch?...


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Please select the technologies currently used in your solution:

  • Artificial Intelligence / Machine Learning
  • Crowdsourced Service / Social Networks
  • Software and Mobile Applications
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What is your theory of change?

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Select the key characteristics of your target population.

  • Women & Girls
  • Children & Adolescents
  • Urban
  • Low-Income
  • Middle-Income
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Which of the UN Sustainable Development Goals does your solution address?

  • 4. Quality Education
  • 5. Gender Equality
  • 8. Decent Work and Economic Growth
  • 10. Reduced Inequalities
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In which countries do you currently operate?

  • Brazil
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In which countries will you be operating within the next year?

  • Argentina
  • Chile
  • Colombia
  • Mexico
  • Uruguay
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How many people does your solution currently serve? How many will it serve in one year? In five years?

We have already achieved 43000 girls on offline events and more than 14200 are connectd with us through social media profiles from them or from their parents.

We expect to pilot a solution for 1000 teen girls and 100 high achievers at the launching. Our first wave will be Girls who had been part of our offline events and are on our social media channels.

In One Year, we expect to grow ten times the teens who will be supported by 1000 high achievers selected and trained as role models.

Our goal in 5 years is scale the solution for almost 10% of our target in Americas. We estimated our solution can achieve more than 5 million girls.




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What are your goals within the next year and within the next five years?

After scaled in Brazil, we will translate the plataform for Spanish and select high achievers girls in the next markets we will go. We expect to achieve The Americas in five years. First wave: Brazil, Second( 2 - 3 years): Latin America and North America in the last year.

Our goal in 5 years is scale the solution for almost 10% of our target in Americas. We estimated our solution can achieve more than 5 million girls.

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What barriers currently exist for you to accomplish your goals in the next year and in the next five years?

The biggest barrier will be financial. Find a revenue model that promote self sufficient revenue to scale globally.

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How do you plan to overcome these barriers?

Força Meninas ( Go Girls) has a strong reputation in Brazil, and is successfully fundraising, generating earned income, and evaluating our work in the spirit of continuous quality improvement. With a strong board of directors, a growing team and tremendous momentum, we expect increase our fundraising prospects  for continued expansion. A sustainability goal is to build out more earned income strategies through corporate engagement programs. 

We have partenered with big companies such as: Uber and Facebook. We truly believe that companies commited with SDG will see in us a excellent solution to invest and address long term impact.


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About Your Team

What type of organization is your solution team?

For-profit, including B-Corp or similar models
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If you selected Other, please explain here.

Our solution is a digital platform to Força Meninas a social impact business that carry out transformative experiences that awaken in girls the importance of expressing their full potential. Our programs develop skills that enable them to make their choices and face current and future challenges in building a more equal society.Launched in 2016, the initiative has already reached more than 43 thousand girls in eleven states, eighteen cities in Brazil. On 2018, Força Meninas was elected by Facebook: 1 of 105 impact community who are changing the world. The award provided a grant and learning development for our team.

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How many people work on your solution team?

Full-time Staff - 4

Creative and Content Officer

Chief Operations Officer

Product Owner

Community Manager 

Part-time Staff - 2

High Achivers Selection Analist

Trainning Coordinator

Contractors - 3 

Developers 

UX and AI Designers





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How many years have you worked on your solution?

4

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Why are you and your team well-positioned to deliver this solution?

Creative and Content Officer - Deborah De Mari is Força Meninas founder. Research about Gender, 21 Century Skills and Technology. She worked at big companies as Walmart.com and Natura for twelve years as Digital and Communications Manager.

Chief Operations Officer - Ana Carolina Garini, Microsoft alumni with experience in the tech industry and a strong presence in B2B models.

Product OwnerSilvia Coelho, has a master in Electrical Engineering, to act in research and development of software for cell phones.

Community Manager - Bruna Lopes, one of the high-performance girls who received an award from Brazil Parlament for developing a program to eradicate functional illiteracy.

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What organizations do you currently partner with, if any? How are you working with them?

The Paula Souza Centre from São Paulo State Goverment - Public educational Institution, has around 200 thousand high school students, 46% of them are girls from our target.

Olympiads Girls -  Collective that recognize girls who run academic olympiads.

Girls on Science - Collective that organize science fairs around Brazil launched by two young female scientists.






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Your Business Model & Funding

What is your business model?

Our current business model is fundraising performance comprised large and irregular grants, creating significant funding, uncertainty and risk. 

We needed to adjust revenue streams and reduce dependency in order to ensure continuity and remain on track to reach our ambition to scale up operations.

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Do you primarily provide products or services directly to individuals, or to other organizations?

Organizations (B2B)
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What is your path to financial sustainability?

We expect to change from fundraising and donors for The Employment Model.

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Partnership & Prize Funding Opportunities

Why are you applying to Solve?

My purpose to change the world through girls empowerment is genuine. Solve Opportunity is an outstanding way to turn my biggest dreams into actions.

After being envolved with this purpose for four years, I'm conviced that my solution is innovative and bring the right tools to make the diference.

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In which of the following areas do you most need partners or support?

  • Business model
  • Solution technology
  • Funding and revenue model
  • Talent recruitment
  • Board members or advisors
  • Other
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Please explain in more detail here.

Business model is the biggest challeng for social business. I seek for help to turn my solution into a sutainable model that can develop a amazing team, an outstanding solution and the highest results.

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What organizations would you like to partner with, and how would you like to partner with them?

I would like to work with United Nations, Unicef and any instution who are really commited to make the world more equal for girls and women. 

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Solution Team

  • DEBORAH DE MARI CEO and Founder, Força Meninas
 
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