Solution Overview

Solution Name:

NUTY - Nutritious & Tasty Food

One-line solution summary:

Sustainable fresh ready-to-eat food supply chain to provide affordable, nutritious and balanced diet for Indian urban population.

Pitch your solution.

NUTY (NUtritious & TastY) foods has developed an innovative low-carbon supply chain (farm to fork) for providing healthy and tasty ready-to-eat meals.

Our mission is to make good food affordable and accessible to 130 million young urban Indians, an important large consumer segment that lacks skills and/or facilities to make their own healthy meals. 

We are the first in India to produce extended shelf-life food using High Pressure Processing technology and to build an ioT and machine learning based food traceability system.

Our meals are portion controlled and are balanced in nutrition. Further, our approach eliminates food wastage and leaves less carbon footprint than conventional methods. 

We supply prepared food to consumers directly and through small and independent restaurants & food service providers which account for 85% of India’s $95 Billion food services industry.


What specific problem are you solving?

  • Minimise food wastage - On average, over 20% of prepared food is wasted. We have developed an extended shelf-life technology that reduces the wastage to 5%.
  • Supply balanced meals -  using nutrition science, we prepare portion controlled meals that are balanced in required nutrients. 
  • Reduce carbon emissions - about 25% of all carbon emissions are from food production. To address this, we are taking several measures. We use solar electricity for cooking, processing and storing the meals. This approach minimises the use of fossil fuels. We also employ energy-efficient storage chillers that  use just 80 watts for storing chilled products at 0 -10c.Additionally, we use solar-powered chest chillers.
  • Economic opportunity -  Indian food services industry is largely (80%)  run by unorganised small and independent operators who employ three million people. By supplying to such small and independent restaurants/operators, we empower them to sell a wide variety of healthy and hygienic meals. Such high quality products enable them to service large urban workforce.
  • Pandemic proof - by offering Grab & Go meals that can be purchased from automated smart chillers, we are able to minimise wait times and overcrowding, which is quite common in India given the high population density.

What is your solution?

Our solution involves a clean-food production and distribution process in which raw materials are sourced directly from local growers to the kitchen wherein the food is prepared using standardized production methods that employ proprietary non-thermal shelf-life extension processes to maintain the freshness of food while keeping the nutrients intact. 

The prepared food is radio tagged for traceability & shelf-life monitoring and distributed to consumers and businesses.

Who does your solution serve, and in what ways will the solution impact their lives?

Our solution has the potential to impact over 100 million urban workforce who seek healthy and affordable Grab & Go meals during their work days.

By supplying our prepared food to small and independent restaurants and food service operators, we help them to improve the quality of their food and eliminate food wastage, which collectively contributes to a healthy workforce and low carbon emissions for the planet.

Which dimension of the Challenge does your solution most closely address?

Improve supply chain practices to reduce food loss, scale new business models for producer-market connections, and create low-carbon cold chains

Explain how the problem, your solution, and your solution’s target population relate to the Challenge and your selected dimension.

By using clean-food production technology to make extended shelf-life food and by using low-carbon cold-chain storage systems to distribute them to consumers through small restaurants, we are promoting the shift to low-impact and nutritious diets.

Who is the primary delegate for your solution?

Ray Nathan, Founder & CEO

What is your solution’s stage of development?

Growth: An organization with an established product, service, or business model rolled out in one or, ideally, several communities, which is poised for further growth

In what city, town, or region is your solution team headquartered?

Bengaluru, Karnataka, India
More About Your Solution

Which of the following categories best describes your solution?

A new application of an existing technology

Describe what makes your solution innovative.

We are a pioneer in developing clean-food technology for prepared food in India. We are the first in the country to produce packaged fresh food using HPP and patent pending extended shelf-life technology, a product of over two years of research and development. 

We developed a low cost and low carbon food distribution cold-chain powered by machine learning and ioT based food traceability system. This solution helps us to manage efficient distribution and inventory tracking of perishable food.

Describe the core technology that powers your solution.

We use Clean-Food Technology that uses non-thermal processes to extend the shelf life of food to maintain freshness and retain nutrients. The clean-food technology involves a combination of scientifically proven techniques such as Modified Atmospheric Packaging (MAP), Cook-Chill and High Pressure Technologies.

Provide evidence that this technology works.

Over the past two years we were able to successfully develop over 100 Extended-Shelf-Life ready-to-eat items and have sold to over 500,000 customers across five cities.

Please select the technologies currently used in your solution:

  • Artificial Intelligence / Machine Learning
  • Internet of Things
  • Manufacturing Technology
  • Software and Mobile Applications

Select the key characteristics of your target population.

  • Urban
  • Low-Income
  • Middle-Income

Which of the UN Sustainable Development Goals does your solution address?

  • 2. Zero Hunger
  • 3. Good Health and Well-Being
  • 9. Industry, Innovation, and Infrastructure
  • 11. Sustainable Cities and Communities
  • 13. Climate Action
  • 17. Partnerships for the Goals

In which countries do you currently operate?

  • India

In which countries will you be operating within the next year?

  • India

How many people does your solution currently serve? How many will it serve in one year? In five years?

Currently - 500,000

Next twelve months - 2,000,000

Next Five Years - 20,000,000

What are your goals within the next year and within the next five years?

Over the next twelve months

Production Capacity: 40,000 unit per day 

Cities: 8 metro cities

Partners (F&B/Restaurants): 2000

Customers: 2,000,000

Average Food Wastage: <5% (from current level of 20%)

Direct/Indirect Employment: 4000

Over the next five years, 

Production Capacity: 200,000 unit per day 

Cities: 50 cities

Partners (F&B/Restaurants): 40,000

Customers: 20,000,000

Average Food Wastage: <5% (from current level of 20%)

Direct/Indirect Employment: 100,000

What barriers currently exist for you to accomplish your goals in the next year and in the next five years?

Adoption resistance due to lack of awareness

Cultural Barriers


How do you plan to overcome these barriers?

Increase in marketing and advertising

Deeper engagement and outreach to partner network

Large scale pilot programs for partners

About Your Team

What type of organization is your solution team?

Other, including part of a larger organization (please explain below)

If you selected Other, please explain here.

For profit social enterprise with an inclusive business model

How many people work on your solution team?

15 people

How many years have you worked on your solution?

4 years

Why are you and your team well-positioned to deliver this solution?

Founding team members include an ex-Investor, Serial entrepreneur, Scientist and an Engineer.

Experienced R&D team with International profile (India, Australia, USA, China and Japan) .

Deep understanding of complex food supply chain in India

Over 3 years of experience in building cold-chain solutions

Proven product-market fit and unit economics

Partnerships with some of the largest food service companies in the country

Over 500,000 satisfied customers

What organizations do you currently partner with, if any? How are you working with them?

We have partnered with the leading QSR and food service companies in the country. We are also working with industry associations, online b2b aggregators to reach the smaller restaurants and operators.

Your Business Model & Funding

Do you primarily provide products or services directly to individuals, or to other organizations?

Organizations (B2B)

Solution Team

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