Solution & Team Overview

Solution name:

Certainli.com: Certainty in a Sea of Uncertainty

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Short solution summary:

Cleaning and visualizing noisy data sets to help the general public make better decisions.

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In what city, town, or region is your solution team based?

Beirut, Lebanon
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Who is the Team Lead for your solution?

Samer Karam

Founder & Managing Director

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Which Challenge Area does your solution most closely address?

Respond (Decrease transmission & spread), such as: Optimal preventive interventions & uptake maximization, Cutting through “infodemic” & enabling better response, Data-driven learnings for increased efficacy of interventions
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What specific problem are you solving?

We've been fighting misinformation & disinformation throughout the Covid-19 Pandemic by cleaning and visualizing Lebanon's Ministry of Public Health data to better inform residents of Lebanon.

Lebanon's economic and financial crises, along with the Beirut Port Blast that destroyed half the capital, pushed trust in public institutions to an all-time low. We stepped in, creating an informational website (CoronavirusResearch.co) to assist Lebanese and entities operating in Lebanon with planning and decision making in matters related to the Covid-19 Pandemic.

The scale of this challenge is global, as communities around the world faced the same issues with pandemic information. We tackled the challenge on a national (Lebanon) level over the last 12 months.

In Lebanon, over 6 million are affected; globally, 7.8 billion humans are affected.

Rapid and accelerating change requires processing a tremendous amount of data for situational awareness. Most people don't have the time and resources to collect, clean, analyze, synthesize, and make sense of all the data available. Accordingly, they seek a transparent, neutral, and impartial source of information. Due to the rise of misinformation and disinformation in social media, and the politicization of the media, most sources have lost credibility. We overcome these challenges by cleaning and visualizing complex, noisy data, without commentary - an objective view of the world. We believe humans have the capacity to process information and make good decisions if presented with easily consumable data.

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Who does your solution serve, and what needs of theirs does it address?

Our target audience is the general public in Lebanon, as well as entities and corporations.

We support them by providing them with clean, visualized data on the Covid-19 Pandemic in Lebanon that they may plan their activities, interventions, and operations safely and effectively.

We follow local social media hashtags related to the Pandemic to understand the needs of our audience.

We engage our audience by working with them on ways to integrate our data into their modeling / planning / decision-making processes.

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What is your solution’s stage of development?

Pilot: A project, initiative, venture, or organisation deploying its research, product, service, or business/policy model in at least one context or community
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More About Your Solution

Please select all the technologies currently used in your solution:

  • Big Data
  • Crowd Sourced Service / Social Networks
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What “public good” does your solution provide?

We provide people with the tools and resources to be better informed in the age of misinformation and disinformation.

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How will your solution create tangible impact, and for whom?

People and entities using our product will be able to make better decisions in rapidly changing / noisy environments such as pandemics.

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How will you scale your impact over the next one year and the next three years?

Over the next 1 year, we will grow our product to cover Covid-19 data in at least 10 underprivileged countries around the world.

Over the next 3 years, we plan on expanding to data unrelated to Covid-19 in the same countries we enter in the first year.

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How are you measuring success against your impact goals?

Success will be measured by our capacity to deploy our tools in the target countries. For every country where we launch our tool(s), we can mark a success.

Once our tools are deployed in a given country, we can further measure success in the partnerships we establish with local entities who make use of our tools.

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In which countries do you currently operate?

  • Lebanon
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In which countries do you plan to deploy your solution within the next 3 years?

  • Argentina
  • Armenia
  • Bangladesh
  • Brazil
  • Chile
  • Colombia
  • Egypt
  • India
  • Iraq
  • Mexico
  • Pakistan
  • Turkey
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What barriers currently exist for you to accomplish your goals in the next year and the next 3 years? How do you plan to overcome these barriers?

Funding is the primary barrier. Without the resources to hire people to develop our tools and collect data, we cannot expand and grow.

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More About Your Team

What type of organisation is your solution team?

Solution Team (not registered as any organisation)
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Partnership & Growth Opportunities

Why are you applying to The Trinity Challenge?

We need funding to further develop our product and expand our reach.

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What organisations would you like to partner with, why, and how would you like to partner with them?

None at the moment.

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Solution Team

 
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