What is the name of your organization?
{reprograma}
What is the name of your solution?
Women TechLift
Provide a one-line summary or tagline for your solution.
Generative AI transforming technical learning and boosting technical careers of women in Brazil
In what city, town, or region is your solution team headquartered?
The organization HQ is in São Paulo, but our team works remotely from many cities around Brazil.
In what country is your solution team headquartered?
BRA
What type of organization is your solution team?
Nonprofit
Film your elevator pitch.
What specific problem are you solving?
Women seeking technical career transition or improvement need to overcome gender gap and gender bias challenges by distinguishing themselves through differentiated technical excellence.
The challenge this project addresses is the gender gap in the technology market and the often associated gender bias faced by women in managing their careers. Technical excellence differentiation is the missing competitive advantage women need to succeed in such an unequal market.
Women represent less than 20% of technology professionals in Brazil. This gap influences product decisions and orientation of innovation research. Reducing the gender gap in the technology market is key to ensure new solutions and innovations effectively contribute to a fairer and more equal society.
What is your solution?
Since 2016, {reprograma} has trained underrepresented women in Brazil — especially Black, transgender, and low-income women — for careers in technology. With over 5.000 participants and 1.500 graduates, our programs consistently achieve 80% completion and 70% job placement rates within six months.
To respond to the accelerating impact of generative AI and its implications for the future of work, we are developing a learning intelligence toolkit. It includes:
{1} - Personalized content tailoring based on each student’s background, pace, and skills.
{2} - AI-powered learning tutors that provide real-time support, coding assistance, and feedback on assignments.
{3} - Behavioral analytics to predict dropout risks and trigger early interventions.
{4} - Job matching tools aligned with technical and soft skills profiles.
This solution will be implemented in our bootcamps and workshops, enhancing scalability and quality of training. While basic education and universities will define long-term adaptation to AI, we aim to lead the short- and medium-term response by rapidly upskilling women to thrive in a market that demands analytical, strategic, and digital skills — not just operational ones.
Who does your solution serve, and in what ways will the solution impact their lives?
Our solution serves women who have been historically excluded from Brazil’s digital economy — especially Black, transgender, and low-income women over 25. Many are mothers and heads of households. As of 2023, women were responsible for more than 40 million households in Brazil, with over 55% identifying as Black or Brown (RASEAM 2025).
These women face disproportionate barriers in the labor market. Brazil’s female labor force participation rate was 52.6% in 2024, nearly 20 percentage points below that of men. Among Black and Brown women, the rate drops further to 51.3%, and unemployment reaches 10.1% — nearly double that of white men (RASEAM 2025).
Our platform provides a scalable pathway to inclusion in the fast-evolving tech sector, where demand for strategic and analytical skills is growing rapidly due to AI adoption. Through adaptive learning tools, behavioral analytics, and job matching, we support women to upskill quickly and connect with real opportunities.
This not only improves income and autonomy but also prepares Brazil’s workforce for future transformations. In a context of demographic aging and economic inequality, investing in women’s digital inclusion is not only urgent — it’s strategic for sustainable development.