Selected
Good Jobs & Inclusive Entrepreneurship

Someone Somewhere

A digitally native brand on a mission to lift millions of artisans out of poverty

Team Leader
Antonio Nuno
A BCorp and Climate Neutral brand that helps large companies change their textile supply chains through innovative and inclusive materials

Solution Pitch

The Problem

One out of every 25 people in the world is an artisan living in poverty. There are more than 12 million artisans in Mexico alone, with over 70 percent experiencing poverty or extreme poverty. Mexican artisans face difficulties bridging the online and physical worlds and successfully accessing the modern marketplace. 

The Solution

Someone Somewhere’s model allows artisans to increase their monthly income by 300% by tying their crafts to high value products, solid sales channels, and a well recognized brand. Their in-house team learns each artisans technique and uses market data and trends to design marketable products together with the artisans. Artisans make the handmade elements of each product, and Someone Somewhere assembles all materials in specialized workshops. Artisans’ products are sold online and across five stores.

Stats 

Someone Somewhere has generated more than 50,000 hours of work for rural artisans since the pandemic started.

Market Opportunity

35 percent of millennials and centennials spend $35 billion each year on apparel and gear. Someone Somewhere’s products combine design, smart functionality and social impact, making them ideal to this demographic. Someone Somewhere plans to expand to Europe and Asia, which represent $50 billion in market potential. Their long term goal is to be the brand that connects the 300 million artisans around the world with the 300 million millennials in this target segment.

Organization Highlights

  • Named as Forbes 30 under 30 2020, GSBI and Unreasonable Fellows.

  • Featured in GQ, Esquire, Business Insider, Fashionista, WWD, Gear Junkie, Stacklist, The Epoch Times and more than 30 other publications in 2020

Partnership Goals

Someone Somewhere currently seeks:

  • Connecting to investors and funders

  • Connecting to distributors in the USA

  • Marketing and branding exposure 

What is the name of your organization?
Someone Somewhere
What is the name of your solution?
Someone Somewhere
Provide a one-line summary or tagline for your solution.
A BCorp and Climate Neutral brand that helps large companies change their textile supply chains through innovative and inclusive materials
In what city, town, or region is your solution team headquartered?
Mexico City
In what country is your solution team headquartered?
Mexico
What type of organization is your solution team?
For-Profit
Film your elevator pitch.
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What specific problem are you solving?
One out of every 25 people in the world is an artisan living in poverty. There are more than 12 million artisans in Mexico alone, with over 70 percent experiencing poverty or extreme poverty. Mexican artisans face difficulties bridging the online and physical worlds and successfully accessing the modern marketplace.
What is your solution?
Someone Somewhere's model allows artisans to increase their monthly income by 300% by tying their crafts to high value products, solid sales channels, and a well recognized brand. Their in-house team learns each artisans technique and uses market data and trends to design marketable products together with the artisans. Artisans make the handmade elements of each product, and Someone Somewhere assembles all materials in specialized workshops. Artisans' products are sold online and across five stores.
Who does your solution serve, and in what ways will the solution impact their lives?
-98% of the artisans we work with are indigenous women from rural communities -We lived for months with rural families to understand the problem and design a solution with them. They work from their homes (as they need to take care of their kids) and decide how much products they want to make each month. They receive their payments inmediately after delivering each product, which allows them to plan for the future and become more financially secure

Solver Team

Organization Type:
For-Profit

Headquarters:
Mexico City, Mexico

Stage:
Growth

Working in:
Mexico

Employees:
31 Full Time
20 Part Time

Website:
Someonesomewhere.com

Solution Team:
Antonio Nuno
Antonio Nuno
Co-founder & CEO