Prenatal Apps

Prenatal Apps is a pregnancy information system, a one stop solution to reduce pregnancy complications rate.

• Pregnancy complications. In Indonesia, there are around 120 babies and 12 pregnant mothers die every day. Mothers here is 36x more likely to suffer pregnancy complications compared to them in developed countries. Based on our data, there are 6 out of 100 pregnancies facing pre-eclampsia and 10 out of 100 pregnancy facing preterm birth. These pregnancy complications can be life-threatening if left untreated. But the problem is not all mothers have equal access to healthcare facilities due to expensive cost. Early prediction with early prevention is the only way to minimize this condition.
• Non tech-based method. Pregnancy data recording using paper manually is still done massively in Indonesia. It has high risk of inaccuracy. Lack of accurate data leads to health workers difficulties to do continuous prevention care to save both lives.

Prenatal Apps is a pregnancy information system, a one stop solution to reduce pregnancy complications rate. It provides easy healthcare access with innovative digital data integration in Indonesia. It enables health workers to get pregnancy complications data through accurate prediction calculator and it also helps mothers to gain a better understanding about their pregnancy conditions.

We aim to accelerate the mission with 4 strong features;

• Electronic Health Record: Well integrated data recording included patient identity, pre-pregnancy screening 11-13 weeks, fetal anomaly screening, fetal growth & well-being, outcome of pregnancy & childbirth, registration.
• Pregnancy complications predictor: Prediction calculator focuses on pre-eclampsia, preterm birth, stillbirth, diabetes mellitus gestational, congenital abnormalities, and fetal growth. The formula of this feature is developed by our own data
• Teleconsulting (Monitoring and Warning system): Provide a platform to connect mothers and an OB/GYN to share and discuss about pregnancy conditions with recommended treatment based on medical data stored in our electronic health record. Mothers will be monitored for their blood pressure, aspirin consumption, uterine contractions, number of fetal movements, blood sugar curves, diabetes medication, USG timeline, estimated fetal weight curve, and check-up schedule.
• Research data: We will use collected data from mothers to be our data hygiene for our research in reducing pregnancy complications rate in Indonesia

Our target population is mothers in Indonesia. Prenatal Apps works with combining Electronic Health Record, Prediction Calculator, and Teleconsulting. Health workers will input pregnancy data and then calculated by our apps. Mothers with high risk will get monitoring through teleconsulting and warning system on their phone to remind them for pregnancy check-up followed by doing self-prevention care treatment based on doctor’s advice. Ultimately, this system will prevent adverse pregnancy complications so mothers can have healthy pregnancy, safe delivery, and birth the healthy baby without complications.

We are from Indonesian Prenatal Institute, the only one non-profit organization focuses on early prediction and prevention of pregnancy complication in Indonesia. Our organization is founded by health workers with the mission to become a pioneer in tech-based of health services and research to serve mothers in Indonesia. We have connected and collaborated with experts and youth who has the same dream, to help better generation through better pregnancy.

What we have done

• We have been predicting pregnancy complications with our own developed prediction calculator
• We do pregnancy examination with 2829 preeclampsia prediction with multimodal meter at 11-13 weeks based on our data
• We have published our Q2 International Journal about pregnancy complication (pre-eclampsia) prediction

Why us

• Currently, we are involved in the largest screening and multi-center prevention study of preeclampsia in Asia.
• More than 2700 screening patients at 11-13 weeks have been recorded since examination to deliveries
• Selected as Grand Prix Winner in WHO Health Film Festival “Universal Health Coverage” category
• We are currently having 7 network health facilities in Jakarta and nearby joined in
• We perform data audit and training for health workers user periodically
• Winner of Hackathon G20 in Bali 2022. Prenatal Apps successfully won after competed with other 600 team in Finance and Health Hackathon 2022
• Officially a Consortia in The Global Pregnancy Collaboration (CoLAB). CoLAB is an international consortium of centers that enables biological samples with investigators worldwide to facilitate research studies of adverse pregnancy outcomes.

Our members mostly are health workers that connect with mothers every day. The problem that existed based on our personal experience with the realization of disparity because of traditional data recording with high pregnancy complications rate in Indonesia.

We have discussed and matched the needs of our app with OB/GYN to validate the features of our apps as key solution of the pregnancy complications problem, namely:

• James M. Roberts, MD (Professor, Department of Obstetrics, Gynecology & Reproductive Sciences)
• Leslie Myatt, Ph.D., FRCOG (Professor of Obstetrics and Gynecology, School of Medicine. Endowed Professor and Director, Bob and Charlee Moore Institute of Nutrition and Wellness. Director of Perinatal Research, Obstetrics and Gynecology, School of Medicine)
• Aditya Kusuma, MD (Obstetricians and Gynaecologyst of National Mother and Children Hospital in Indonesia)
• Adly Nanda, MD (Obstetricians and Gynaecologyst of Maternal and Children Center Clinic in Jakarta)

Starting out as simple online data record, we realized that Prenatal Apps has so much potential to help and contribute reducing pregnancy complications rate massively in Indonesia. Our crowdfunding is still on going, thus we have made $1000 so far to give free Ultrasound screening for mothers. At this time, we are focusing on developing the mobile version of our app.

Prenatal Apps is different with other online health data records because;

• We have contributed medical research and campaign to ensure the goal of the application which is to reduce pregnancy complications rate.
• Medical treatment based on medical data that is more comprehensive and stored in our app
• Our app is awaited by 7 Mother and Child clinic networks in Jakarta and nearby with 50,000 pregnant mothers visits and 3,000 deliveries every year

Pregnancy is not only individual responsibility, but it is a national asset of a generation. Our solution provides transformational impact on people’s lives nationally in the future. We strongly believe by reducing pregnancy complications rate will ultimately save lives. Next year, we expect to launch our prenatal apps and implement it as the pregnancy information system at the clinics.

Starting out from a simple electronic medical record system from one of the maternal clinics in Jakarta, we assess the importance of the modification and development of this electronic medical record to accelerate significant health outcomes through the power of data. 

The patient examination data along with the outcomes will be a potential modal for creating a prediction calculator formula. We are adapting the principle of AI to this calculator that the more varied the data inputted, the more accurate a prediction formula is formed.

After going through several stages of revisions and feature updates, currently, our pregnancy complication prediction calculator feature is available for predicting preeclampsia, preterm birth, stillbirth, and fetal growth restriction. Because the formula is based on our own local data, the sensitivity and accuracy of the formula can be relied upon for use by Indonesian users. Other features have also begun to be programmed for the mobile version to make it easier for patients to access them.

We believe that prenatal apps with low-bandwidth, user-friendly features, and most importantly, integrated with health facility information systems, can be a catalyst for the Indonesian government's program to reduce the rate of pregnancy complications. Not only supporting patients, but Prenatal Apps also have the potential to become a data exchange platform between doctors for research purposes.

Going forward, with the big goal of being a one-stop solution, an API to support teleconsulting features will be added to make the features more comprehensive. Support is needed from professional organizations, private health facilities, and the government, to maximize the impact of this application.

Currently we have implemented our apps for more than 1700 mothers. Next year, we aim to achieve a total of 5.000.000 mothers as users in our app.

We need more IT and developer to accelerate our features, facing us to have enough donations and grants to remain financially sustainable while keeping Prenatal Apps freely accessible to all

• The Global Pregnancy Collaboration (CoLAB) is an international consortium of centers that enables biological samples with investigators worldwide to facilitate research studies of adverse pregnancy outcomes.
• University of Colorado Medicine (CU Medicine) is the region’s largest and most comprehensive multi-specialty physician group practice.
• Kosambi Maternal and Children Center (KMNC) is the most caring, comfortable, affordable Mother and Child Clinic which is supported by medical research and technology by the best human resources in their fields

Our business model is B2B and B2G:

• Key partners: Our key partners are clinics and government, they will support the development of our apps and ease the way to predict massive mothers and prevent pregnancy complications in Indonesia.
• Key activities: Our innovative features enable simple and easy pregnancy information system such as integrated electronic health record, pregnancy complications predictor, teleconsulting, and research data. Through teleconsulting feature, we created an intensive education platform to connect with mothers.
• Key resources: Man power: 1) programmer to support development and advancement of our features. 2) Well-trained doctors to do standardized screening. 3) An impressive strategic in marketing to distribute our apps.
• Value proposition: Our prediction calculator formula is developed by our own data (local) that allows mothers to get an accurate and personalized result. Then teleconsulting feature allows mothers to get specific treatment based on objective examination. What makes Prenatal Apps valuable is that we have complete features in pregnancy complications prediction followed by maintained monitoring to the mothers that other apps don’t have.
• Customer relationship: We want to build strong relationship between doctors and mothers through our apps as it becomes top-of-mind application in pregnancy complications. We provides safety data, accurate result, and beneficial experience to support strengthening the relationship. We make sure that our apps is free for mothers and affordable to clinics as well as government
• Channels: Networking is important to introduce our apps. Currently we are planning to collaborate with government and more clinics to broaden our audience. We have active social media especially Instagram (@prenatal.institute) to share education about pregnancy complications and raise funding.
• Customer segments: Our target customer segments are mothers in our Local Community
• Cost structures: The expenses we need to operate well are: 1) 40%-50% for operation, 20%-30% for marketing, and 10%-20% for resources.
• Revenue streams: The revenue streams are gonna be from monthly or annually subscription, assurance, royalty, and donations, and grants.

We optimize grants, crowdfunding, and awards to support our apps. Currently we are focusing on collaborating with public health centers, private clinics, midwives and government to be financially sustained by subscribing monthly or annually to our apps with affordable prices. Our mission is also aligned with current ministry of health agenda to achieve digital transformation massively with integrated health data information, so we believe we will be able financially sustainable in the future.