What is the name of your organization?
Agrotech Plus
What is the name of your solution?
Agrotech Plus
Provide a one-line summary or tagline for your solution.
Agrotech Plus is a cold-chain enabled distributor of fresh fruits, vegetables, and fast-moving consumer goods in Kenya.
In what city, town, or region is your solution team headquartered?
Nairobi
In what country is your solution team headquartered?
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What type of organization is your solution team?
For-Profit
Film your elevator pitch.
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What specific problem are you solving?
Smallholder farmers in Kenya lose 30–40% of fruits and vegetables post-harvest due to lack of cold storage and fragmented supply chains. This affects over 5 million farmers and thousands of informal retailers, cutting farmer incomes by up to 25%. Globally, 25–30% of food is wasted, generating 8–10% of greenhouse-gas emissions.
What is your solution?
Agrotech Plus is a technology-enabled food distribution platform that connects smallholder farmers directly to urban retailers through an efficient supply chain and digital marketplace. The company aggregates produce from farmers, transports it through centralized distribution hubs, and delivers fresh fruits, vegetables, and fast-moving consumer goods directly to thousands of informal retailers such as kiosks and market vendors. By integrating demand forecasting, mobile ordering, and optimized logistics, Agrotech Plus reduces inefficiencies in the food system and ensures consistent supply. The platform eliminates multiple intermediaries, enabling farmers to receive fairer prices while retailers access affordable, high-quality produce delivered directly to their shops. Agrotech Plus’s model also reduces post-harvest losses by improving aggregation, transportation, and cold-chain coordination across the supply network. Since launching operations in Kenya, the company has built a robust distribution system serving tens of thousands of farmers and over 10,000 retail vendors, improving market access,stabilizing food prices,and strengthening food security
Who does your solution serve, and in what ways will the solution impact their lives?
Agrotech Plus serves smallholder farmers, informal retail vendors (such as kiosks and market traders), and urban consumers across Kenya. For farmers, the platform provides reliable market access, fair and transparent pricing, and predictable demand, helping increase incomes and reduce losses from unsold or spoiled produce. For retailers, Agrotech Plus simplifies procurement by enabling them to order fresh fruits, vegetables, and consumer goods through a mobile platform with direct delivery to their shops, saving time and reducing transportation costs. Through improving supply chain efficiency and reducing intermediaries, the solution also lowers food waste and stabilizes prices. Ultimately, urban consumers benefit from more affordable, consistent, and higher-quality fresh produce, while the overall food system becomes more efficient, resilient, and inclusive for small-scale producers and informal market businesses.
