Konrad Brits is the founder and CEO of Falcon Coffees, a UK based green coffee trading company with offices in the US, Peru, Ethiopia and Rwanda. Konrad has spent 25 years in the green coffee industry, starting his career in Africa where he built export operations in Zimbabwe, Angola and the Democratic Republic of Congo. Konrad has been instrumental in deploying Falcon’s Collaborative Supply Chain business model across coffee origins in Latin America and Africa, facilitating transparent trade relationships between roasters and farmers. Falcon has also partnered with the Gates Foundation in Ethiopia and Ben Affleck’s East Congo Initiative, using coffee as the vehicle to drive socio-economic change in the lives of smallholder farmers in those origins.