Selected
Climate Adaptation & Low-Carbon Housing Challenge

La Firme

Accessible tech-enabled architecture services for improving housing quality and resilience in Latin America

Team Leader
Fiorella Belli Ferro
Accessible tech-enabled planning, design and financial services for improving housing quality and resilience in LatAm.

Solution Pitch

The Problem

Over 60% of the population in Latin America (270 million+) build their homes without technical assistance. This generates horizontal and unplanned low-density growth and 100% increase in waste materials, which increases CO2 emissions. Additionally, families end up overspending up to 50%, and living in homes with unsafe structures and poor design layouts.

The Solution

La Firme’s platform provides accessible and affordable architecture and engineering services for low and middle income families to design their home and plan their construction. By integrating existing technologies and creating a digital-first architecture service, La Firme is able to reduce the time invested by professionals and, therefore, reduce its costs for the millions of families self-constructing across Latin America.

The solution has three phases:

  • Site Analysis: Leveraging existing databases to automatically assess the lot, and provide a customized quote.
  • Design phase: Families share their spatial needs and preferences through the engaging online experience. They choose an architect from pre-filtered options to design their home in three online meetings. Architects receive the previously collected information and templates to work more efficiently.
  • Delivery phase: Families receive a complete drawing set, a booklet that translates its technicalities and an incremental growth strategy designed to phase construction according to their financial possibilities.

Stats

Three families (a total of 18 people) have been served by La Firme’s pilot so far.

Market Opportunity

The market segment are low and middle-income families in urban areas of Latin America that have built or planned to build their homes without professional guidance. This is a $55 billion market across the region. The beachhead market is Lima, because the city has one of the highest self-construction percentages in Latin America.

Organization Highlights

  • UTEC Ventures is the Startup Accelerator of the University of Engineering and Technology (UTEC) in Lima, Peru. It is supporting La Firme in the management of the grants it has received, and growth strategies.
  • Sandbox (MIT program)
  • Legatum Center for Development and Entrepreneurship at MIT: La Firme is part of the 2024-2025 cohort.

Partnership Goals

La Firme seeks:

  • Strategic guidance to better structure the seed round it seeks to raise. The objective is to secure funds by the end of 2023.
  • Expertise in selecting, negotiating and preparing for its first official fundraising round to grow the business in 2024-2025.
  • Expertise in allocating funds strategically to build a future digital platform and develop the product roadmap so it is agile in the years to come.
What is the name of your organization?
La Firme
What is the name of your solution?
La Firme
Provide a one-line summary or tagline for your solution.
Accessible tech-enabled planning, design and financial services for improving housing quality and resilience in LatAm.
In what city, town, or region is your solution team headquartered?
Lima
In what country is your solution team headquartered?
Peru
What type of organization is your solution team?
For-Profit
Film your elevator pitch.
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What specific problem are you solving?
Over 60% of the population in Latinamerica (270million) build their homes without technical assistance. This generates horizontal and unplanned low-density growth and 100% increase in waste materials, which increases CO2 emissions. Additionally, families end up overspending up to 50%, and living in homes with unsafe structures and poor design layouts.
What is your solution?
La Firme's platform provides accessible and affordable architecture and engineering services for low and middle income families to design their home and plan their construction. By integrating existing technologies and creating a digital-first architecture service, La Firme is able to reduce the time invested by professionals and, therefore, reduce its costs for the millions of families self-constructing across Latin America. The solution has three phases: Site Analysis: Leveraging existing databases to automatically assess the lot, and provide a customized quote. Design phase: Families share their spatial needs and preferences through the engaging online experience. They choose an architect from pre-filtered options to design their home in three online meetings. Architects receive the previously collected information and templates to work more efficiently. Delivery phase: Families receive a complete drawing set, a booklet that translates its technicalities and an incremental growth strategy designed to phase construction according to their financial possibilities.
Who does your solution serve, and in what ways will the solution impact their lives?
Our customers are low-to-middle-income families in Latin America—1.8 million households annually—who build or expand homes without professional assistance. In urban Peru alone, 86,000 families build informally each year. We target decision-makers aged 30–55 with variable incomes, prioritizing consolidated urban areas with existing infrastructure. By providing affordable technical oversight, we transform these homes from structural liabilities into high-value assets. Our intervention ensures safer, optimized constructions that prevent overspending and increase property value by an average of 20%. Ultimately, we enable families to build multi-generational wealth through secure, formal housing investments rather than relying on informal, unguided construction.

Organization Type:
For-profit, including B-Corp or similar models

Headquarters:
Lima, Peru

Stage:
Pilot

Working In:
Peru

Current Employees:
2

Solution Website:


Solution Socials:
Instagram
Facebook
LinkedIn

Solution Team:
Fiorella Belli Ferro
Fiorella Belli Ferro
Co-Founder
Mora Orensanz
Mora Orensanz
Co-founder
Raul Briceno Brignole
Raul Briceno Brignole