Solution overview

Our Solution

Babymigo

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Tagline

A Community driven digital clinic connecting expecting mothers and parents to real time support systems

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Pitch us on your solution

Babymigo is Nigeria's first women-focus platform that provides real-time answers to questions relating to pregnancy, parenting, childbirth and reproductive health via SMS, mobile app and web. Since inception, babymigo has provided answers to more than 50,000 questions asked by vulnerable women from more than 200 locations across Nigeria and has reached more than 200,000 users.

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What is the problem you are solving?

Growing up, I remember my aunt losing her dear baby due to complications arising from childbirth, which could have been avoided if there were access to health care and the right information. Unfortunately, her story isn't a unique one. Today in Nigeria, over 7 million babies are born every year, but the country still has the 3rd highest rate of infant mortality in the world with the majority of them being totally preventable. To make matters worse, nearly 300,000 babies lives are lost before their fifth birthday.

So when it was time to choose a career path, It was an easy decision for me to choose working at a maternity Clinic instead of the high paying job offers. A year later, I realised one of the biggest problems mothers face is poor access to health care and health care professional. So I decided to quit my job at the clinic to start babymigo in order to leverage technology to solve these challenges.

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Who are you serving?

Our target users are mostly women (Age 20 - 40) with babies between 0 - 6 years

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What is your solution?

Today, babymigo is the most trusted platform for parents in Nigeria. Our users can easily ask and get trusted real-time answers from experts and also find services that young parents care about.

Our goal is to provide support for mothers from pregnancy through baby’s first year which ultimately leads to saving lives.

We built the first and only platform that helps increase access to informed health decisions via simple SMS, voice call, app and web portal in native African languages. We make it extremely easy for expecting mothers and young parents in Africa to find trusted information in Local African contest,  reminders for their baby's vaccination, get their questions answered and hyperlocal medical personnel, experts and child care services e.t.c. These service has reached 200,000 users. We looking to scale to 1million mothers by 2022


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Select only the most relevant.

  • Enable parents and caregivers to support their children’s overall development
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Where is your solution team headquartered?

Lagos, Nigeria
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Our solution's stage of development:

Growth

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More about your solution

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New application of an existing technology

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Select from the options below:

  • Social Networks
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Select the key characteristics of the population your solution serves.

  • Women & Girls
  • Pregnant Women
  • Infants
  • Low-Income
  • Middle-Income
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In which countries do you currently operate?

  • Nigeria
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In which countries will you be operating within the next year?

  • Ghana
  • Nigeria
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About your team

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For-Profit

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How many people work on your solution team?

6 Full time, 4 Part time

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For how many years have you been working on your solution?

2 years

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Why are you and your team best-placed to deliver this solution?

The founding team have a combined 20 years experience in healthcare, media, technology and Public relations. 

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With what organizations are you currently partnering, if any? How are you working with them?

Babymigo partners with a range of organizations our mission in sub-Saharan Africa. Partnerships include:

  • Facebook internet.org to provide users with free data charges while accessing our platform
  • Local Hospitals and Doctors to provide relevant and verified information to all our users.
  • University Research Students to evaluate the impact of work
  • Google
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Your business model & funding

What is your business model?

1) We partner with international brands like PZ Cussons, Unilever, Danone etc and potentially more than 500 Leading FMCGs, Insurance companies and Early education providers who wants to uniquely reach our User base

2) We take 20% commission for referrals for appointments with Maternity Hospitals, Gynaecologists, Paediatricians, Lactation Consultants etc

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What is your path to financial sustainability?

Leveraging the massive community it will capture and being  the first player in Nigeria to identify and meet this need – and the valuable data that come along, Babymigo will expand into e-commerce, finance & insurance, healthcare, early education (online and offline) and video Contents

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Partnership potential

Why are you applying to Solve?

If selected, We are looking to use the funding to further growth of the business and develop platform. The company aims to sign more health care professionals , create more contents and also acquire license from Nigeria Telecommunication networks to enable us reach more users via SMS/USSD especially those without access to smart phones

 If awarded the prize, the company would benefit from the exposure and prestige of MIT. 

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What types of connections and partnerships would be most catalytic for your solution?

  • Business model
  • Distribution
  • Funding and revenue model
  • Media and speaking opportunities
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With what organizations would you like to partner, and how would you like to partner with them?

Babymigo is seeking to partner with:

  • Public health and primary health centers across Nigeria
  • Partner with NGOs to open doors in particular countries or directly fund work
  • Insurance and health management companies for maternity and childcare plans
  • Analyze data through machine learning in order to predict and build preventive tools


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If you would like to apply for the AI Innovations Prize, describe how you and your team will utilize the prize to advance your solution. If you are not already using AI in your solution, explain why it is necessary for your solution to be successful and how you plan to incorporate it.

We are hoping to Launch launch and scale our USSD Platform *4545# which is presently in the pilot phase. This will allow mothers across Africa starting with Nigeria to access unparalleled maternal and newborn service over an SMS portal with Partnership with all Telcos in Nigeria. Mothers will be able to ask and connect with nearby doctors, community health workers and Nurses in their local languages. We hope to generate tones of data and use the AI and machine learning to predict possible cases of maternal and Newborn mortalities.

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If you would like to apply for the Innovation for Women Prize, describe how you and your team will utilize the prize to advance your solution.

Babymigo is transforming women’s healthcare in Nigeria by offering accessible and affordable healthcare via its digital care platform. Since launching in 2017, babymigo has served tens of thousands of patients(mostly women) through its highly-vetted network of 1,000+ practitioners. Patients can book offline appointments or send messages to a wide range of maternity and women’s health practitioners, including OB-GYNs, midwives, therapists, nutritionists, and more. 

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If you would like to apply for the Innospark Ventures Prize, describe how you and your team will utilize the prize to advance your solution. If your solution utilizes data, describe how you will ensure that the data is sourced, maintained, and used ethically and responsibly.

We are hoping to Launch launch and scale our USSD Platform *4545# which is presently in the pilot phase. This will allow mothers across Africa starting with Nigeria to access unparalleled maternal and newborn service over an SMS portal with Partnership with all Telcos in Nigeria. Mothers will be able to ask and connect with nearby doctors, community health workers and Nurses in their local languages. We hope to generate tones of data and use the AI and machine learning to predict possible cases of maternal and Newborn mortalities.

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Solution Team

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