Greatmind Indonesia

With only about 1,000 mental health professional catering to over 200 millions population of Indonesia, it is expected that a recent research from Department of Health of Indonesia found that 90% of mentally-ill Indonesian don't get the needed mental health professional support. And 75% of population still have negative stigma, and even have non-empathetical approach over people with mental problem. A 5,211 respondent research from Change.org and Into the Light also found that 98% of its respondent felt lonely in the past month, with 73% never access professional mental service, as 66% claimed to do self-help method.

The situation gets worsen as Indonesia has one of the biggest social media users in the world: Top 3 facebook user, top 4 instagram user, top 2 tiktok user, and top 5 most-active twitter user. Contradicting its slow but expensive internet, Indonesian seems to be very keen to consume and create content online. With social media penetration at over 88% from its 270 million population (24% of its population is young people between the age of 10-24), this puts a large amount of the population at an increased risk of feeling anxious, depressed, or ill over their social media use, as research suggest the bad side effect of social media. The Microsoft's Digital Civility Index stated that Indonesian netizen is the most impolite and uncivilized in South East Asia, and instead of proving that wrong the Indonesian netizen mobbed the post until its comment disabled. That's the result of a toxic internet culture.

Non-sufficient professional mental services, overuse of social media, and the low Indonesian education rate (only 11% Indonesian have finished university) will create a problem for the majority that can't find quality material for the mind online which mostly provided in English language. As we want to tackle the social media-driven mental health issue.

Greatmind produces quality content about the concept of psychology and mental well-being. At first we produces content to lower the stigma of mental problem, but as we get respond from our audiences and see that the need for a more practical content rises with the lack of professional services, we shifted to produces a more practical take on mental hacking that serves as some kind of 'over the counter' mental well-being material. With the principle of slow media journalism and non-news content, Greatmind beg to differ from its anxiety-inducing surrounding media. By providing free-to-consume mental health material, audiences can take the first step towards becoming a better individual IRL and URL. The audiences need this solution as well, as shown by the exponential growth of Greatmind's social media followers (300+K follower on instagram) and content subscribers (300K+ Youtube subscriber), with vibrant engagement. Greatmind levels its intervention through several deepness:

1st: bitesize, micro blogging via social media,

2nd: long form, article, youtube video and podcast series, livestreamed sessions,

3rd: unplugged, books and printed publication, community event and after hours session, mental health conference and festival, merchandise, directory of mental health service partners, survey and research,

4th: engagement, mentoring, retreat, support group, counseling, professional mental health services and facility.

Aiming to make the mind health so that critical and creative thinking could flourished in digitally literate society.

In the initial stage we produced social media content to get traction and get the correct profile of audience that we want to impact, since we want to tackle the social media-driven mental health issue. From the initial page, 87% of our social media audiences are 18-34 years old, half of them is young people who might not have the capacity to get mental health support. And as many young people in Indonesia still living with their extended family in a tight close setting, many of the older generation might not allowed their youngster to get mental health support, afraid of the stigma. Most of our audience experience a contemporary mental phase, described as the quarter life crisis, a period of self-discovery and self-confusion as they finally reach adulthood. As they enters the workforce as early to mid level worker, their struggle to prove themselves and to outperform in competitive work environment nowadays while navigating work from home amongst other various other crises, and societal pressure worsen by social media they might feel overwhelmed and might led to burn out, or even stress and depression. We gather this insight via social media and community sessions. If you see through our comments and feedbacks from our audiences, you will see that the content actually helping exactly the people without privilege, young people without the financial capacity and/or access to professional mental health services, young people being pressured by negative stigma so bad they don't have the courage to go seek helps, people without the privilege of speaking English-as most of the quality mental health content mostly in, these people find our content help to understand their condition even soothes themselves, as the first step toward the process of healing mentally.

I have a background study in graphic design and psychology, and for most of my life working in media. My interest in psychology study rises from my own mental problem, as I experienced low self-esteem and the complicated way of thinking of creative worker as graphic designer, some of it stemmed from childhood trauma of distance upbringing and the lack understanding of mental sensation some might feel. I grew up away from my parents in a village 600 km from the capital. And as a Christian Chinese descent in Indonesia, I'm a double minority, thus being discriminated was my reality. Even at only 12 years old I bear witness to the 1998 riot which targeted Chinese descent to blame for the economic crisis that happened. The trauma still linger to this day, as we never really get the chance to accept the recognition of the riot for us to heal. The decision to start the solution via media is to make it easier for us to reach the community. As trauma is complicated, and as I know the problem is quite deep in Indonesia, I lead Greatmind to be as open as possible, we're working with many of likeminded platforms, from other well-being-focused media and content company to psychology dispatch tech company, creating event and content collaboration. We help the effort to raise funds to build mental health facilities, we amplify the voices of those discriminated because of their trauma, host events to disseminate research related to mental health, and we do several outreach program to religious and spiritual organization also non-mental health media/content company and influencers to bring awareness to the issue even more.

An average total of 1 Mio visited the web, 600K+ followed Greatmind various social media, 348K+ subscribe to youtube channel and 5K in our community newsletters.

Personally I'm coming from a conventional business background, I want to learn how to grow Greatmind to become a true tech startup, by using the solver network to gain knowledge and valuable mentoring. Becoming a true tech startup will enable us to do the impact at scale. With the network I do expect a knowledge sharing, and access to material for us to adapt to Indonesian speaking language. Also to nurture a healthier social media we need various organization on board as I think the problem Greatmind saw is a worldwide issue. Lastly the grant funding will be used to test for a deeper content type, to test whether intervention through content is sustainable or not.

Most mental health intervention model was about making Uber for psychologist, or goes deep by creating counseling program and facility, while in a developing country like Indonesia, the psychologist is overworked, financial capacity is low, and more so the term mental health itself often misunderstood, so we need a more long-game integrated approach, that's why Greatmind enters with media/content model: Providing mental health content and resources for free with revenue from brand sponsorship, so that the impact could be widen first by providing the fast, low-cost, easy-to-use on-demand access to valuable resources. While using its media model to easily spread awareness, build traction and create community. Focusing mostly on contemporary social-media affected mental health issue, Greatmind turns the low-development-cost social media into playing ground for behaviour and mindset change, also for gathering direct insight and response.

Next year we're planning to do a large scale event, involving all mental-health provider, community, and media in Indonesia, in which aimed to impact 5,000 for on site audiences, and multiple millions people through syndicated on-demand material disseminated throughout our network and partners.

In 5 years we want to shift to on-demand deep content material for practical use, based on case study and expert opinion and research, for people with critical mental condition to use as helper, if mental health professional is not accessible at the moment. As price is lower and access is wider, the impact of such content platform easily ten folds the impact of around 1,000 mental health professional in Indonesia on general populations. We aimed to be the complementary, not substitution of the professional mental health services in Indonesia.

Increased access to mental health material. Lower stigma to mental health. Decrease the number of suicide rate. Increase the digital literacy rate. Increase the number of people applying to study psychology.

People experience stress in their daily life, access our content to soothe themselves and understand the problem to help them sort out the complexity in their mind, they then create an action plan based on our content to tackle their mental issue. When it is accessible they will went to professional mental health with lowered negative stigma.

The content we created spread around through communities and media within our network. It sparks conversation on how to lower the negative stigma of mental health, also the awareness of the lacking of professional mental health support. The government take notice of the problem and create a helpline, some private company create funding to help with the access.

We use available technology: Social Media Platform and Websites

Our team works mostly remote to lower the barrier of working for some people that might be a caretaker. We work with LGBTQ+ creators and team.

At the moment our business model is a media and content company model, in which we get sponsor placement and sells content to other businesses

We plan to do subscription services for our audiences, and accessing several grants to provide for those who can't afford. We reached out to government to disseminate their work and also private company to sponsor.

We're actually already financial sustainable. In the past we get multi year support from commercial bank in Indonesia.