One-line solution summary:
KRIYA™ :Tracking “mental and physical wellbeing” of pregnant mother and her baby
Pitch your solution.
Being pregnant can bring on a lot of anxiety as it is, but being pregnant with a pandemic sweeping the globe into a pool of concerns and risks-Pregnant women are not able to visit hospitals during lockdown and even otherwise fearing infection of COVID-19. Pregnant women and doctors are concerned as running to hospitals might put them and their baby at a risk of COVID-19 unknowingly. It might also add a lot of patient load to already loaded hospitals with corona cases.
Pregnant mothers need support at home where they can keep a check on their pregnancy, their baby and their own health, especially mental health.Empathy Design Labs has developed a pregnancy solution - KRIYA™ patch is an IoT enabled Smart wearable which tracks the health of the “mother and her baby” during pregnancy. KRIYA™ tracks -Foetal health, Maternal health, Mental health of mother
What specific problem are you solving?
In this pandemic situation which is widely changing, Pregnant mothers need support at home where they can keep a check on their pregnancy, their baby and their own health, especially mental health.
As per WHO , 136 million pregnancies take place every year but not all mothers see the baby. Pregnancy risks like loss are a huge and mute and most painful experience a mother goes through. Stillbirths are even more traumatic because it happens at an advanced stage of pregnancy (24+week of pregnancy) when the mother is almost planning and dreaming about the baby. 3 million pregnancies turn into stillbirth every year and 4.2 million mothers are currently suffering from depression and trauma associated with stillbirths. 98% of these incidents happen in developing countries but even developed countries are suffering with the problem. We are passionate about solving this problem as it combines and affects mental and physical health of 2 lives, mother and the baby at the same. It also pushes the focus on the most ignored space of Antenatal care practice in India and other developing countries.
Image : Th pain a mother go through during pregnancy risks- Stillbirth
Picture copyrights : LACEY BARRATT / CATERS NEWS
What is your solution?
KRIYA™ Empathy Design Labs has developed a wearable and non-invasive screening patch - KRIYA™ for rapid pregnancy monitoring by expecting parents and clinical Obstetricians. Early alerts and timely actions can save the lives of millions of babies who are stillborn due to delays in reaching care providers. As a non-invasive IOT device it alerts parents 24-hours prior to a pregnancy turning into a stillbirth. With such a notification there is an opportunity to intervene and save a pregnancy.We have a wearable device which tracks - Foetal health and Maternal health. We have done Clinical testing and have got very promising results and high accuracy of data.This device talks to an app for notifications and insights.We have 3 separate offerings by offering 3 digital app for different end users
1. ASHA/Nurse at PHC/CHC
2. Pregnant parents [Pregnancy monitoring at home]
3. Obstetricians and Doctors [Urban and Rural hospital Dashboards for doctors to prioritise the patients and set appointments].
KRIYA™ patch is an IoT enabled Smart wearable which tracks the health of the mother and her baby during pregnancy.
KRIYA™ monitors -
Foetal health - Foetal movements , Foetal Heart Rate
Maternal health - Maternal Heart Rate
Mental health of mother
Who does your solution serve, and in what ways will the solution impact their lives?
Social Impact As per studies done, Stillbirth costs 10%-70% more than live birth cost. Further calculation says stillbirth costs ( DIRECT + INDIRECT COST + MENTAL TRAUMA COST+HOSPITAL TREATMENT COST) about USD 4500 in Low Middle Income Countries (LMICs) and USD 14950 in HMICs. Imagine the impact we can create together if we can prevent such situations of high risk pregnancies. Our mission is to reach all 136M pregnancies around the globe. We are starting from India first. We aim to cover 5 Indian states in the beginning by reaching 15,000-20,000 mothers within the first 3-5 years.Within 10 years, we hope to be the standard of care for Antenatal foetal monitoring(screening) having protected 20 million pregnant mothers and babies from stillbirths cumulatively, 7 million per year thereafter worldwide.
Which dimension of the Challenge does your solution most closely address?
Support the mental and emotional health of women throughout pregnancy and after childbirth
In what city, town, or region is your solution team headquartered?Bangalore South, Karnataka, India
What is your solution’s stage of development?
Pilot: An organization deploying a tested product, service, or business model in at least one community
Who is the primary delegate for your solution?
SHIVI KAPIL, CEO - EMPATHY DESIGN LABS