What is the name of your organization?
MEGACORP NIGERIA LIMITED
What is the name of your solution?
RANCH ID
Provide a one-line summary or tagline for your solution.
Ranch.ID is a smart digital platform for secure livestock and drug tracking, verifying antibiotics, and reducing AMR risks in LMICs.
In what city, town, or region is your solution team headquartered?
Abuja, Federal Capital Territory, Nigeria
In what country is your solution team headquartered?
Nigeria
What type of organization is your solution team?
For-profit, including B-Corp or similar models
Film your elevator pitch.
What specific problem are you solving?
We are addressing the unchecked use and falsification of veterinary antibiotics in LMICs, which is accelerating antimicrobial resistance (AMR)—a critical global health threat.
At least 1 in 10 medicines in low- and middle-income countries are substandard or falsified while countries spend an estimated US$ 30.5 billion per year on substandard and falsified medical products (https://www.who.int/news-room/fact-sheets/detail/substandard-and-falsified-medical-products).
Poor-quality antibiotics contribute to ineffective treatment, animal mortality, food chain risks, and antimicrobial resistance (AMR).
Globally, AMR causes 1.27 million deaths annually, with 10 million projected by 2050 if trends continue (https://www.thelancet.com/journals/lancet/article/PIIS0140-6736(21)02724-0/fulltext). Previous results indicate that up to 70% of veterinary antibiotics in selected African countries are used improperly ( https://www.onehealthjournal.org/Vol.8/No.2/5.html).
Key drivers of the problem include: weak systems for tracking antimicrobial usage (AMU), limited access to drug verification tools at the community level, low digital literacy among farmers, fragmented veterinary supply chains and weak regulatory oversight and AMU surveillance.
Current systems lack real-time tracking, field-level verification, and integration between animal treatment records and drug quality data.
What is your solution?
We propose using Ranch ID to tracks antimicrobial use (AMU) in animals via barcode-tagged profiles and integrating cutting-edge drug quality verification tools—MedSnap, mPedigree, and GPHF Minilab. This system enables real-time stock control and field-based authentication of oral antibiotics used in livestock, reducing the overuse, misuse, and circulation of substandard and falsified products in rural and peri-urban communities.
Who does your solution serve, and in what ways will the solution impact their lives?
Ranch ID serves smallholder and commercial farmers in rural and peri-urban communities who rely on antibiotics for animal health by helping them track antibiotic usage, avoid overuse/misuse, and ensure they are using authentic, quality drugs.
Ranch ID also provides real-time data on AMU for better prescription practices for veterinary and animal health workers by enabling field-based drug verification to combat substandard/falsified antibiotics.
Ranch ID supports government and regulatory agencies in AMU surveillance for policy-making and antimicrobial resistance (AMR) control by helping to crack down on counterfeit drugs in the supply chain.
Ranch ID also reduces AMR risks from livestock, ensuring safer food products for consumers and public, lowering economic losses from ineffective or harmful antibiotics.
The impact of Ranch ID on the needs of the above target is to;
1. Reduce overuse/misuse of antibiotics, slowing AMR development.
2. Ensure drug quality, preventing treatment failures due to fake/low-quality drugs.
3. Ensure real-time tracking, improving livestock management & reducing costs.
4. Provide data for policymakers to support better AMU regulations.
5. Empowers small farmers, giving them tools to verify medicines affordably.
