What is the name of your organization?
Apsel
What is the name of your solution?
Apsel
Provide a one-line summary or tagline for your solution.
Apsel is an e-commerce platform that helps vendors automate sales, reach customers, and protect shoppers from fraud while shopping online.
In what city, town, or region is your solution team headquartered?
Accra, Ghana
In what country is your solution team headquartered?
GHA
What type of organization is your solution team?
Not registered as any organization
Film your elevator pitch.
What specific problem are you solving?
Millions of small vendors in emerging markets lack digital tools to scale, automate sales, and build trust with customers. In Ghana and many parts of Africa, micro and small businesses are often invisible online, struggle with manual sales processes, and lose buyers due to poor customer support or failed order fulfillment. Shoppers, in turn, lack reliable platforms with buyer protection, leading to mistrust in digital commerce.
According to the World Bank, over 90% of businesses in sub-Saharan Africa are small enterprises, yet most lack access to digital infrastructure. At the same time, Statista reports that online shopping in Africa is growing rapidly but trust and convenience remain barriers to adoption.
Apsel addresses these issues by solving: Limited market reach for small vendors, Manual and inefficient sales operations, Lack of shopper protection when vendors fail to deliver, and Poor customer experience due to unavailability of real-time support.
What is your solution?
Apsel is a social commerce platform that enables 44million African SMEs sell effortlessly on social media through an AI Salesbot that automate sales, an Apsel market to reach customers and a payment recall solution to build trust.
The AI-powered Salesbot runs on WhatsApp and instagram; interacting with shoppers on behalf of the vendor, answering questions, recommending products, and guiding purchases without manual effort.
The Payment Recall solution is a buyer protection feature that refunds shopper payments when vendors fail to fulfill an order.
Apsel Market allows shoppers looking for products on social media easily find our credible vendors; Expanding their customer reach.
Apsel simplifies commerce for small business owners and ensures a seamless, safe shopping experience for buyers combining automation, trust, and accessibility into one solution.
Who does your solution serve, and in what ways will the solution impact their lives?
Apsel serves the 44million African small and medium-sized businesses especially women entrepreneurs who sell on social media platforms such as WhatsApp, Instagram and Facebook. These vendors manually respond to customer enquiries and orders which is ineffecient and time consuming. Their customer reach is limited to their contact list on WhatsApp and visibility algorithms on Instagram. Some shoppers are reluctant to buy from them due to the prevalence of fraud.
These Vendors need a solution to help them efficiently manage their sales, expand their customer reach and build trust.
By using Apsel, Vendors can boost their sales, increase their customer reach, and build trust with shoppers. Shoppers enjoy convenience with our real-time AI support, and gain confidence, from our secure payment and refund guarantee that protects them from fraud.