What is the name of your organization?
MatchNice
What is the name of your solution?
MatchNice
Provide a one-line summary or tagline for your solution.
MatchNice inspires more giving by making donation matching easy, transparent, and accessible.
In what city, town, or region is your solution team headquartered?
Atlanta, GA, USA
In what country is your solution team headquartered?
United States
What type of organization is your solution team?
For-profit, including B-Corp or similar models
Film your elevator pitch.
What specific problem are you solving?
Despite online giving exceeding $103B in the U.S. annually, 95% of fundraising platforms don’t offer built-in direct donation matching capabilities. This leaves nonprofits—especially those under $1M in annual revenue—unable to tap up to $4B in missed individual and institutional matching opportunities every year. Compounding this is the $250B sitting in donor-advised funds (DAFs), often disconnected from real-time matching opportunities.
At a time when 84% of donors say they’re more likely to give when a match is offered, with 1 out of 3 giving more, but most nonprofits lack the tools, infrastructure, or partnerships to activate those matches effectively. With federal funding frozen and declining, the dismantling of USAID, and philanthropy becoming more donor-directed, this gap limits the financial agility of community-based organizations that serve as economic engines and safety nets.
Our solution addresses systemic barriers to digital participation, modern financial tools, and economic opportunity for nonprofits—unlocking giving in real-time, increasing revenue, and deepening trust between donors and the causes they care about. The appetite for innovative fundraising solutions is the highest its ever been in the nonprofit sector, and we aim to bridge this gap through our solution.
What is your solution?
MatchNice is the first direct donation matching integrator for nonprofits and fundraising platforms. Nonprofits embed our plug-and-play matching banner on their site. Matchers—individuals, companies, or foundations—pledge funds shown in real time on the banner. Donors see live matches, are inspired to give, and we automate the match. Compatible with any Stripe-connected platform, we help unlock billions in missed giving and collectively double donor impact.
🎥 Demo link: https://www.youtube.com/watch?v=5t3wrMhAUbM
Who does your solution serve, and in what ways will the solution impact their lives?
MatchNice serves 1.8M nonprofits in the United States, focusing on mid-sized ($500K–$1M) and large (over $1M) nonprofits that rely on donations but lack tools to activate real-time matching gifts. We also serve matchers—individuals, donor-advised fund holders, companies, and foundations—who seek transparency and control over their giving.
These groups are underserved by 95% of fundraising platforms, which don’t support built-in donation matching. As a result, nonprofits leave up to $4B in potential matches untapped every year, while both sides face friction and limited visibility. On top of that there are over $250B in Donor Advised Funds waiting to be unlocked as a matching source.
MatchNice lets nonprofits embed a live matching banner on their existing website. We automate the entire process—displaying matches in real time, updating totals instantly, and notifying all parties. This helps nonprofits raise more by acquiring, engaging, and retaining donors with less effort. Matchers pledge, customize, and track their giving with ease.
One in ten Americans work in nonprofits, contributing $1.4 trillion to the U.S. GDP. Strengthening their revenue strengthens the communities they serve—advancing economic opportunity, stability, and well-being nationwide.
