Mansurah

With the advancement of mobile technology and easy access to internet, the human behavior is changing in many ways. People are getting habituate to do all the works by sitting in one place now. This habituates has created a great opportunity to start business in online. Urban women are facing lot of challenges in their professional life and considering e-commerce business is a great way of earning money and live a standard life. But due to the open market, e-commerce business getting challenging day by day and customers losing interest in need of quality products which consequences in creating a lucrative market for new starter.

This solution will support women by creating a platform for women both for selling products and learning through online in a single application. 

Within the year, 2025, this solution will bring at least 150 women business owners. Moreover this country will get approximately 1000 certified professionals.

Problem-1 : Women participation in the job sector has increases from 4 to 36.7 percent from 1974 to 2018 which brought a radical development in decision making in the family. Public and private sectors both came forward with the idea that women can be a better choice than man in various sectors. But due to reproductive ability women has to face certain obstacles in continuing the job career, in long term.

Problem-2: E-commerce has allowed women the scope, to make money beside carrying out their role as homemakers. Government has initiated various training program to promote new entrepreneurs in establishing e-commerce business. Currently in market thousand of service available for e-commerce business but for lack of an integrated solution, 80% new entrepreneurs can't focus on  business development and all of their struggle go in vain.

The numbers of e-commerce websites and F-commerce pages are 3,500 and 250,000 respectively. B2C is the most popular form of e-commerce and it observed that growth rate is over 300% for the last three year. 

In the year of 2016, total transaction was USD 30 million (3.59 billion taka) from e-commerce site and the market size is expected to reach USD 70 billion by 2021.

This business concept generates from the problem gap of two point of view. The number of e-commerce customers are getting higher and higher but most of them lost their interest due to lack of quality product. The second point of view of this business is the producer and course material designer. This business is fully focusing on engaging women who are capable of product mapping and business creation. Women will be able to learn and start no cost business from this single platform as well as promoting her own brand which gives her a taste to go for large scale business.

This platform will also support women by providing online videos and certificate courses. Moreover women will also be able earn by engaging themselves with the course development team. This way women can settle royalty income from online videos.

This business will make partnership with women NGO’s and empowerment organizations for policy development and capacity building among women. This business will give the highest priority in quality control for product and content development. At the end of 2025, this business will able to bring approximately 150 women business owners and more than 1000 certified professionals.

Creating a platform for women both for selling products and learning through online in a single application. This platform is a view of supermarket concept where single or group of women will be able to open a virtual shop in the market. The main idea is to promoting own made products from each shop rather maintaining large stock of other companies product that ultimately affects inventory management issue.

The workflow of the system is simple. Collection, Quality control and delivery. The core system consist with the delivery channel, quality assurance, photography, office management, accounts and content development section. First the producer will send their products to the system. And after quality control and other process the certified products will be stored in the product storage. Similarly producers will send the course material into the system. And after editing and other processes the course content will be stored in the cloud storage. Whenever the customer will ask for products or courses, the system will deliver the certified products and courses to the customer.

For creating a sustainable business model the first target is to apply the application tagging with social projects from funded projects. When the application will be matured, this business will sell share (up to 40%) for further development. In the initial two years this business will hire 20-25 personnel for office management, sales & marketing, quality control and course content development. This business will hire third party for application maintenance and delivery management.

E-commerce site is only as good as the images. So the quality of images and the speed at which it renders plays an important role in defining the success of the website. Keeping this in mind, the platform will use AWS elastic for hosting the application and AWS S3 for storing video and images. The payment gateway and accounting management will be maintained using third party API integration.

This cloud base application will confirms the high availability, auto scaling and automation in backups and deployment. It also ensures the performance and reliability and this cloud base application will be cost effective for its pay per use model.

This business concept generates from the problem gap of two point of view. The number of e-commerce customers are getting higher and higher but most of them lost their interest due to lack of quality product. E-commerce companies can’t control the situation as most of the products supplied by third party vendor. The main value addition of this business concept is to quality control the products and course materials through rigorous quality checking which makes it differentiate from other e-commerce entity.   

The second point of view of this business is the producer and course material designer. This business is fully focusing on engaging women who are capable of product mapping and business creation. Women will be able to learn and start no cost business from this single platform as well as promoting her own brand which gives her a taste to go for large scale business.

Currently market is growing in online so fast.Internet subscribers in Bangladesh, had crossed 80 million in October 2017. According to eCab report e-commerce business is much popular in urban than rural. According to them currently 80% customers from Dhaka, Gazipur and Chittagong districts. In the year of 2016, total transaction was USD 30 million (3.59 billion taka) from e-commerce site and the market size is expected to reach Taka 70 billion (Taka 7,000 crore) by 2021.

Moreover Facebook is also used as a platform for selling and marketing. So our solution tries to connect the bridge of all challenges in the current growing market. This is just a initial stage of the pro-typing, further improvement will be added after trial period when the application will be used in social projects.

This business solution is on seed stage. Currently the application is developing by the team and hopefully within June, 2020 the application will be on live. It is estimated that the target customer will be between 25000-30000 in starting year and within the next 5 year this business will serve more than 5 lakh customers where it will create more than 150 business women and 1000 certified professionals in Bangladesh.

This business is strongly focusing on promoting handmade items to national and international market. Within the next five year

• This platform will bring at least 150 women business owners.

• It will have more than 75 skill development courses.

• This country will get approximately 1000 certified professionals.

• This business will be a sustainable business model with over 6 crore (BDT) cumulative profit.

Currently this startup is on seed stage and a long path has to cover to reach its ultimate goal. The main business team is working on developing the ideation, prototype design and business communication. One freelancer is also working on application development.

The first important barriers this business founders facing, the mentor ship.  All the founding members spend huge amount of time exploring business knowledge through online but have less opportunity to practice under supervision with mentor. Networking and business communication also an integral part of this business and without the mentor it is quite difficult to capture just by online videos.

The second important challenge this facing is funding. The prototype design and other costs are currently handled by the savings from the founding members. To finalize the application and  marketing purpose this business seeking funding.

This business also seeks for partnership with other companies. A huge portion of the producers are exists in rural area and poor knowledge in computer, internet and other IT terminology. NGOs or commercial private organization can support this business by joint collaboration in figuring how to reach the root level and reach both of their ultimate goal.

For creating a sustainable business model the first target is to apply the application tagging with social projects from funded projects. When the application will be matured, this business will sell share (up to 40%) for further development. In the initial two years this business will hire 20-25 personnel for office management, sales & marketing, quality control and course content development. This business will hire third party for application maintenance and delivery management.

This business will make partnership with women NGO’s and empowerment organizations form policy development and capacity building among women. This business will give the highest priority in quality control for product and content development. At the end of 2025, this business will able to bring approximately 150 women business owners and more than 1000 certified
professionals.

The main business team consist with four founding members and all are working developing this ideation, prototype design and business communication. One person also working as freelancer basis (paid) on application development. All the team members have 3-5 years of working experience in various national and international company.

1st Member : Syed Hasan Shahriar Miraj started his career as Business Development officer in an international management consultancy firm and now he has vast experience in design and implement a successful business development program, starting small and expanding commensurate with contracts and income. In this startup business, he will work as chief executive officer and he will be mainly responsible for development & implementation of corporate marketing initiative as well as corporate strategy and business plan. He has completed his MSc and BSc in Applied Statistics from University of Dhaka. 

2nd Member : MD Rezaul Hauque will be the Chairman of this business. He is currently Managing Director of Source Engineering (Fire safety design and integration). He is a successful entrepreneur and in his company more than 25 employees are working.

3rd Member : Abi Abdullah will be the chief technical officer in this startup business. He has great passion in tech industry and he will provides strategic technology directions and creative inputs to upgrade business application. He has completed his MSc and BSc in Mathematics from National University. He has 4+ years of experience in software industry and he is a proud developer of “Fosholi” mobile apps. 

4th Member : Maqsuda Binte Mahabub was senior developer in CNSL and currently working as trainer on java in various training service providers. In this startup business she will play a key role in course content design and technology directions.  She completed his BSc Engineering in CSE from Deffodil University, Dhaka.

The workflow of the system is simple. Collection, Quality control and delivery. The core system consist with the delivery channel, quality assurance, photography, office management, accounts and content development section. First the producer will send their products to the system. And after quality control and other process the certified products will be stored in the product storage. Similarly producers will send the course material into the system. And after editing and other processes the course content will be stored in the cloud storage. Whenever the customer will ask for products or courses, the system will deliver the certified products and courses to the customer.

The core business revenue will be generated from the product profit commission and paid courses. This business will also earn revenue from some other sources like product advertisement, service augmentation etc. 

The company is projecting to earn at least 3.5 crore by selling its 35-40% share within June, 2020. When the application will be live, it is estimate that this startup’s net cumulative income will be over 6 crore on June, 2025 deducting 70% cost on product management and 40% on course content development.

For creating a sustainable business model the first target is to apply the application tagging with social projects from funded projects. When the application will be matured, this business will sell share (up to 40%) for further development. In the initial two years this business will hire 20-25 personnel for office management, sales & marketing, quality control and course content development. This business will hire third party for application maintenance and delivery management.

This business will make partnership with women NGO’s and empowerment organizations for policy development and capacity building among women. This business will give the highest priority in quality control for product and content development. At the end of 2025, this business will able to bring approximately 150 women business owners and more than 1000 certified professionals.

This challenge is not only a fund raising but also a network buildup platform. One of our barrier is lack of mentor ship. Participating this challenge will open the gate to connect with mentors. Their suggestions and advises are important to rectify the planning and other tasks that are currently doing by the team. 

Moreover this business will be designed through connecting various NGOs and private organizations. If this business concept will accept by the judge, it will be easier for the team to connect with those organizations.