MIT Solve

Solution Overview

Solution Name:

Crowdlearning.App

One-line solution summary:

The world has changed. The web has an open door to the world. Any one, anywhere, can make an impact. But not everyone does. We change that.

Pitch your solution.

Launching and growing a business online is, in concept, available for all with access to the internet. However the hard reality is that not everyone is taking a fair part on this lucrative movement.

While digital entrepreneurship can be done from the dining table of the woman caring for her kids or from the locked room of the girl in an abusive family situation, the reality is that founders of digital entrepreneurship look the same... Mostly white. Mostly men. Mostly from healthy or stable family backgrounds.

Crowdlearning.App is a proven concept ready to go global to support girls and women by teaching them how to be succesful online.

Weekly classes sent via WhatsApp, in video and pdf formart, teach one case study per week with only 15 minutes of study, each. Crowdlearn.App is already a success because it fits in the time and the pocket of our students!

What specific problem are you solving?

FINANCIAL FREEDOM IS THE FREEDOM OF BODY, MIND AND SPIRIT FOR WOMEN AND GIRLS WORLDWIDE. It is also where the future of money is. However the democracy of online businesses has turned out to not be too democratic after all.

Online businesses are replacing offline companies worldwide, but the share of women taking part of this transformation is simply not fair nor equal.

While the world population is balanced in its male-female ratio:

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The world startup revolution is not:

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And... that's not because women don't do well in the startup digital world:

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Despite that, out of the 200 companies listed on the GeedkWire200, only 16 of them are led by women, or 8 percent.

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GeekWire spoke with investors, founders, and other community leaders to understand the problem.

A combination of education/STEM programs for young women and women having the passion to choose technology over other market segments are listed as top contributors.

We are here to change that by offering digital entrepreneurship education for girls and women worldwide in a way that can easily learn: directly from their phone.

What is your solution?

Crowdlearn.App offers weekly classes on digital entrepreneurship, delivered directly to our members phone, via WhatsApp or SMS.

Our weekly classes are designed to inspire and educate. Our program teaches one case study per week by video and pdf. The product is already launched in Brazil, under the name Você.Expert, with great success among our members.

We also go further, by motivating our members to learn from each other by creating thematic groups by area of interest, geographic proximity and friends.

It's simple: members sign up and start receiving the content every Wednesday, directly on their phone. They have one week to apply what they have learned on that video. Each video class is accompanied by a written apostille. The material is designed with great attention to design, seeking to motivate our members to watch, and keep them engaged. We want to make learning about entrepreurship fun for all. Crowdlearning.App uses techniques of entertainment to teach and engage our learners.

Samples of the material can be found here:

Video class on social entrepreneurship:

https://vexpert.s3.amazonaws.com/VoceExpertCaseEmpreendimentoSocialVideo1.mp4 https://vexpert.s3.amazonaws.com/VoceExpertCaseEmpreendimentoSocialVideo2.mp4 https://vexpert.s3.amazonaws.com/VoceExpertCaseEmpreendimentoSocialVideo3.mp4

Sample on apostille: https://vexpert.s3.amazonaws.com/CaseVoceExpertDollarShave.pdf

Samples on supporting material:

https://vexpert.s3.amazonaws.com/CaseVoceExpertLanternaChecklist.pdf

Who does your solution serve, and in what ways will the solution impact their lives?

Our solution uses techniques of video entertainment to engage any girl or women, from every sphere of society, in learning about entrepreneurship.

Most educational content teaches to those who are ready and want to learn.

We do that, and we go further by creating content that even a non-learner can learn from. It’s fun to learn with us. We teach entrepreneurship with case studies that are easy to follow by viewing our video classes and by reviewing our accompanying apostilles.

It impacts members lives in direct ways (testimonials from real users):

1. Lanching a new project:

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2. Growing digitally an already existing traditional business:

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3. Complimenting their traditional studies with hands-on real life learning:

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4. Understanding the new world we are part of, digitally:

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5. Broadening their views of the world, in supporting their professional growth:

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6. Learning both hard and soft skills:

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7. Finding a community of users embracing the digital world, and growing with it:

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Which dimension of the Challenge does your solution most closely address?

Strengthen competencies, particularly in STEM and digital literacy, for girls and young women to effectively transition from education to employment

Explain how the problem, your solution, and your solution’s target population relate to the Challenge and your selected dimension.

I am applying to solve the challenge of engaging more girls and women in STEM and professional education. The leaders of the future are tech leaders. We can not leave women off this race. A research by GeekWire listed that a combination of education/STEM programs for young women and women having the passion to choose technology over other market segments will directly impact how many women leaders we have in the future.

Crowdlearn.App does exactly that. We teach digital entrepreneurship for girls and women in a way that can easily learn: directly from their phone, and we are easily scalable.

In what city, town, or region is your solution team headquartered?

New York, NY, USA

What is your solution’s stage of development?

Growth: An organization with an established product, service, or business model rolled out in one or, ideally, several communities, which is poised for further growth

Who is the primary delegate for your solution?

Candice Pascoal