ANEPEN

The difficulty in organizing, accessing and sharing education, decelerates developments. Now days, Learners want to access education instantly while trainers want to benefit more from their career. But, when coming to women, the available education institutions, e-learning and multimedia sharing platforms may be having some limited resources or benefits for them. 

Now, using Anepen platform, women will be able to organize, access and share education and knowledge for benefits.We give trainers 65% of their content sales and secure 35% as commission. So, win-win. We will help women get knowledge, trainers get extra income from their training, education institutions deliver education fast, eradicate illiteracy risky rate among young women, Reduce poverty risky rate within their community, Strengthen and perpetuate the social relationships, Create self-employments for girls and Sustain the global economy.

Our mission is to make education more accessible, shareable and profitable for all women and girls.

According to research, about 35,313,470 youths in Tanzania (Of which 65% are considered to be girls/women) experience challenges in getting potential education and opportunities; 53.3% of them are unemployed (MGD 8) while their literacy rate is about 77.4% (MGD 1). This is a disaster since most of them have limited access to education, skills, knowledge and opportunities, and how to navigate the available complicated education systems. Most of people with potential education contents that could be offered to help others, lack resources and ways to present them to the society. Moreover, few people who are able to offer them, do it in limited conditions, resources or benefits using the available ways.

Now the difficulty in organizing, accessing and sharing education and training that is hindering most of women in the world (For example during the world’s largest calamities like COVID-19), draws back and decelerates the development efforts. Education is the most powerful weapon we can use to change the world. Through education we can advance socially and economically and without it, many people are deprived of illiteracy and poverty.

ANEPEN helps girls and women learners and trainers to organize, access and share education and training through innovative ways, where anyone can become creator/trainer and earn from the premium training video, audio and document series they create on the platform. The program has currently the following three major components:

1. Online learning for learners to help women in need of learning anything to get access to it using our sophisticated search engine integrated to the system.

2. Online training for trainers to help women and education institutions to expand their online presence by using the platform to reach their target students/audience.

3. Online collaborations/discussions to help learners and trainers to exchange notions, ideas and materials.

HOW ANEPEN WORKS

1. Registration. Anyone can access to some features. For more features access, they must signup.

2. Series enrolling and purchasing. Anyone can access the free content, but, registered users can access and purchase them.

3. Series creation and selling. Any registered user can create a center, create and publish series.

4. Community building. Any registered user can engage in series discussion, online collaborations and other interactions.

5. Personalized services. Any registered user can personalize their system viewing experience.

We provide personalized learning and training capabilities for all women depending on the following characterization:

1. Those with the need of education and learning contents.

2. Those interest and passion in viewing content online and comfortable to enroll.

3. Those who identify learning contents and trainers they want.

4. Women/Girls living anywhere but have internet access to grab their potential opportunities through education.

We most demographically target the following groups of girls and young women: 99% Students (undergraduate) and youths, 80% Teachers and lecturers, 85% Education institutions, 90% Trainers and public speakers, 70% Authors and publishers, 50% Employees, 40% Entrepreneurs and 25% Parents

With Anepen, we will be able to bringing the following impacts: Help women get knowledge and education in national and international levels, Help women trainers gain benefit from their training, Eradicate illiteracy risky rate for the young women, Reduce poverty risky rate withing their community, Strengthen and perpetuate their social relationships, Create self-employments for girls and young women , raise their income and sustain the global economy, Motivate, Inspire and Maximize their thinking and creativity capacity towards opportunities.

As a social learning platform, providing personalized learning and training capabilities for all girls and women, depending on who they are, who the learner or trainer is, what struggles of getting better education they had in the past, trainers and learners get connected within the platform, at any instant. For example, a learner can reach to trainer to ask more about something they learnt in their series, or ask fellow learners who enrolled the same series for collaborations through series commenting and chatting. So, that is how Anepen relates these facts.

We offer multi-content publishing and sharing capability, sense of community and win-win advantage to individual learners, trainers and education institutions by empowering them to choose what they want to learn or train about and pick up what suits them at any instant. Our competitive landscape can be well understood by segmenting it into three primary categories: E-learning and video streaming platforms, Document hosting and sharing platforms and Audio hosting and sharing platforms. From deep down our competitor’s service models, our breaking winning and innovative advantage arise from the following strategies:

1. Multi-Content Publishing Capability: Combining Video, Document, and Audio Learning contents sharing in one platform has never been such easy. But we do it.

2. Sense of Community: Collaborations, Discussions and Interactions among learners or trainers from one single epicenter platform is something that everybody likes to hear about.

3. Win-win Advantage: The best of using a platform is just to get advantage of that platform. Now days people surfer from unemployment. But we make everyone benefit from knowledge or income.

4. Freedom to series price setup and enrollment: Most of available solutions have fixed content prices or high subscription fees discourages low-income societies. But we help them to enroll only what is suitable or affordable.

Establishment of content production center: Since video production is expensive out there, We help trainers produce the best quality content at lowest cost at our offices. 

Our platform is a software based on website and mobile applications, designed to solve the problem of women learners and trainers to access or deliver education and knowledge at any instant - this use of technology makes us highly scalable and accessible to reach a large number of people. We're developing different versions, platform’s algorithms and AI-based features like search engines, content recommendations and notifications that will be applied in cross devices and operating systems to analyze, filter and suggest the relevant learning series topics for users. As this continues to grow at a fast pace, we believe our algorithms, online collaborations and user experience will improve significantly, and be able to provide content and nudges in anticipation, and continuously improve the content and functionality through the process.

Anepen is a software currently in website and mobile application. We are working really hard on developing as many versions as possible to make it compatible with many device to expand our digital presence. We now have a website and Anepen App for Android devices but we are looking forward to have developed IOS, Huawei, Desktop, Mac and Linux OS versions for the software by mid 2021. Education and training revolution across the globe is increasingly happening in digital formats. The increase in number of devices capable of supporting digital media along with increasing internet access speed, has provided consumers with an option to access the content of their choice be it education, information, entertainment or social activity instantly. Women and girls happen to like our solutions because of it’s simplicity on how it works. Where someone has only to work on few things to learn or train new things: Things like, Registration, Enrolling, Series Organization, Platform personalizing, Culture need and Interactions.

Video, Audio and Document drive the global digital media consumption. This is what inspires Anepen to rely on Education and Training economical sector in a revolutionized format of digital video, audio and documents. Globally, video and audio traffic has dominated the internet data consumption for some years now. The devices used to access digital content have evolved in the last few years that have increased the array of platforms on which a user can stream audio and video content. Netflix share of internet traffic in North America increased further and accounted for 34% of data flowing to consumers during the peak times in first half of 2014. Over-the-top (OTT) service providers like YouTube and Subscription-based digital content providers like Spotify have also acted as a catalyst in the growth of audio/video data streaming. The global audio and video traffic combined was expected to reach 82% of all internet traffic by 2018.

The smartphone market has seen an unprecedented growth in the last 5 years. Smartphone devices across the globe grew at a CAGR of 17% as compared to 9.5% growth in all mobile devices. Smartphones crossed 2 billion mark in 2014 and are expected to reach 5 billion by 2020. This increase of mobile devices is making it easier for consumers to access leaning content online. In 2014, the smartphone mobile data traffic alone stood at 1.73 EB per month (69% of global mobile data traffic), which is expected to grow 10-fold from 2014 to 2019, a compound annual growth rate (CAGR) of 60%. Tablet mobile data traffic will grow 20-fold from 2014 to 2020 (CAGR of 83%) to reach 3.2 EB per month.

And this proves our product viability since the market for Anepen is booming. The Idea shows up to be unique. We got 1000+ registered users, 400+ created learning series, 100+ created online centers and received 10 REFERRAL Partnership proposals from: Latin America, India, Bangladesh, Russia, South Africa, Algeria, Zambia, Kenya, Uganda and Nigeria within just 2 months after piloting.

Over the past four months, Anepen has enabled 2000+ registered users, to enroll in 500+ created learning series from 150 online centers, with 70%+ from being women and girls and 2/3 centers created by women trainers. Third party research like social networks showed that Anepen increases women-user engagement for 100% of learners. Anepen is increasingly adding home-based learning by 30% rate each day and online training rate of 10% per trainers population. 90%+ of learners, trainers and education institutions reporting that Anepen is their best choice as they can be connected or collaborate with each other from one single platform for the same purpose.

In the next 12months, we expect to be serving at least 12000+ users, considering number of women and girls to increase up 80%, women-created online training centers, learners and trainers together using the Anepen platform. For the education institutions, we expect them to have increased their numbers, online presence, motivate and to support their students learning, leading to improvements in student performance and confidence in their learning ability.

In 5 years, by 2024, we expect to reach at least 1.5million local users and 3.5million global beneficiaries through the platform, especially in low-income communities and young women in search of new opportunities to support their dreams and life. 

Our goals within the next year:

1.User base: Grow to impact at least 12000 women and girl learners in low-income communities and unemployed peers in Tanzania and Globally.

2.Community base: Build strong community base to facilitate up to 500 collaboration sessions among learners, trainers and education institutions.

3.Product and technology: Fully build out the current MVP version of the social-learning platform with personalized services and support all kind of creative functionality designed in our plan.

4.Series content: Develop Key Industry Strategic Relationships and Partnerships to let trainers publish many qualified content.

5.Brand and team: Build the best team of executives and Industry professionals of at least 15 members who will build strong recognition not only in Tanzania, but in all other countries we are looking forward to serve.

Our goals in 5 years.

1.By 2024, ensure that we educate at least 2 million women at the best, equitable and quality primary, secondary and college education leading to relevant and effective learning outcomes

2.By 2024, ensure equal access for all women and men to affordable and quality technical, vocational and tertiary education, including university.

3.By 2024, substantially increase the number of young women and adults who have relevant skills, including technical and vocational skills, for employment, decent jobs and entrepreneurship.

4.By 2024, eliminate gender disparities in education and ensure equal access to all levels of education and vocational training for the vulnerable.

5.By 2024, ensure that all youth and adults, both men and women, achieve literacy and numeracy.

Our challenges and barriers in next 1 year:

1.Partnership with other organizations: We're expecting to meet organizations working on delivering more accessible and scalable training to learners, not just within the student-teacher relationship  Anepen is in but more widely.

2.Content delivery: We want to be able to work with education institutions and women affair organizations/programs who can work with Anepen in refining our product to deliver digital content to learners.

Our barriers in next 5 years:

1.Technical barriers: Technical hacking, server failure when overloaded, creating and publishing harmful and dangerous contents.

2.Security barriers: Data theft, infringement of copyrights of other people's contents and invading privacy and revealing other people's personal information among users.

3.Service expansion barriers: Our solution has potential to scale massively within out country and more globally, and would be great to explore this opportunity through Solve Opportunity

Our barriers overcoming strategies over the next 1 year.

1.Partnership with other organizations: We will exploit our opportunities by creating a strong relationship and network with other organizations, entrepreneurs, mentors, partners, organizations and other startup companies in the world and try to make deals fast.

2.Content delivery: As a startup team we will enhance all our content delivery strengths by implementing each of the planned operation effectively and consistently building the best brand recognition.

Our barriers overcoming in next 5 years:

1.Technical barriers: We will hire more professional and talented software engineers and other IT experts ot take over all the potential technical activities.

2.Security barriers: We will partner with the most trusted brands and organizations, creating content creators’ guidelines and user terms of service that will guide them and take strict steps towards those going against.

3.Service expansion barriers: We will implement and execute the proper planned marketing campaign, working with other countries service policies and regulating our user guidelines depending on the relevant countries.

None

Currently, we have the following team:

Full-time co-founders: 4

Full time employees: 4

Part time employees: 5

Consultants: 2

Advisors: 2

We are a team of young enthusiastic youths with passion to change how education for women is admitted globally.

FOUNDERS:

1.Lucas Damas: Innovator, businessman and high school teacher who observed the education problems hindering his society and wanted to bring a solution. Experienced in web designing and development and graphic designing. Worked successfully on the Anepen system designing. He is currently a CEO of the company.

2.Joseph Japhet: Skilled in web development, product and business development. He is currently a COO.

3.Straton Timotheo: Specialized in Education and finances. He is currently a CFO.

4.William Damas: A graphic designer, video editor investment expert. He is currently a CIO of the company.

EMPLOYEES:

1.Samuel Kileo: Bachelor degree graduate with experience in Marketing and network installation.

2.Gasto Chang’a: Bachelor degree with experience in computer science, specifically in Information technology.

3.Watson Shija: Bachelor degree graduate with experience in marketing analysis, business development and procurement.

4.Owen Simule: Experienced in multimedia production.

5.Goodluck Ndunguru: Bachelor degree graduate with experience in Education.

6.Jonathan Mapunda: Experienced in video directing and presentation.

7.Ashrouf Said: Experienced in video directing and presentation.

8.Sarah Shadrack: Experienced in video directing and presentation.

9.Justin Mkanula: Experienced in video directing and presentation.

CONSULTANTS:

1.Hosea Hoseph: He is an advisor and supervisor of all the company’s legal matters.

2.Steven Mchunguzi: He is the advisor and developer of our product.

ADVISORS:

1.Isaya Yunge: Co-Founder and CEO at SomaApps Technologies and Co-founder Kaya Smart Devices.

2.Geophrey Tenganamba: Co-Founder and CEO at Fursa 101.

Anepen currently has one existing partner and two under conversation to fulfill the partnership deal soon.

1.PESAPAL company. (Existing): It Is an online payment service provider company tat partner with us to offer online payment services for our end users.

2.NMB BANK (Under negotiation): It is one of the most common wide spread bank that partner with us to .offer transaction for Anepen trainers.

3.TIGO Company (Under negotiation):  It’s a cellular network company that offers mobile payment that will partner with us to deliver mobile payment services for Anepen Trainers.

We have the following business modal and work flow:

1.We are intended to offer women and girls with the key activities as: Encourage, produce and publish the best quality learning contents, promote the published series and build a strong social relationship.

2.Our key resources include: The trainers and the education institutions delivering their services using Anepen platform.

3.Our value propositions include: Eradication of illiteracy among women and girls, reducing poverty within the low-income societies, create self-employments, raise the life standard of women and girls and strengthen their confidence.

4.Our customer relationship include: The direct network and indirect network effects

5.Our customer segments include: 99% Students (undergraduate) and youths, 80% Teachers and lecturers, 85% Education institutions, 90% Trainers and public speakers, 70% Authors and publishers, 50% Employees, 40% Entrepreneurs and 25% Parents

6.Our channels include: Word of mouth campaigns, Social media, Print media and mass media promotions.

7.Our key partners include: Digital media platforms, education institutions, online payment platforms, financial organizations, social network companies, poverty fighting organizations and women affairs organizations.

8.Our cost structure include: System development and maintenance, legal fees, human resources, commercializing and marketing and emergencies.

9.Our revenue streams include: Commissions from series sales, sponsored advertisements, organization partnerships, data sale and value added services.

Anepen targets several types of transactions and build revenues and profits from the following ways of revenue streams:

1. Commissions (About 50%): The revenue made from content sales is accumulated in Anepen bank account whereby, 65% of each transaction made will be paid to learners while 35% secured as a commission for supporting the platform’s day-to-day operations and services.

2. Advertising (About 10%): Promoting the created series and centers in premium ways is another source of out income. As contents will flood the system, there will be no other ways than to sponsor the series or centers.

3. Organization partnerships (About 10%): Partnering with other organizations with similar goals will bring us cash flow opportunities.

4. Data sale (About 5%): Selling of our data to our organization partners.

5. Value added services (About 15%): Introducing other related services and products for our customers.

6. Grant opportunities (About 3%): May be rarely obtained.

7. Raising investment capital (About 7%)

We’re excited about being part of a peer network with organizations who are doing similar work to exchange knowledge, ideas, advice and support. Through Solve’s global network, we want to learn from and meet with potential partners within and outside our country. We're looking to grow our institutional partners (both domestic and international, individual trainers and education institutions) but currently do not have networks or exposure outside of the Tanzania. Also, given our resourcing requirements to meet our scaling goals, Solve's connections will be the best option to ensuring access to a broader pool of technical, financial, strategic resources as they consist number of partners, professionals, startup teams and investors. If we get this chance, we believe that, with Anepen solution, many women and girls we benefit.

To make our organization goals analyzed above, Anepen social-learning platform seeks partnerships opportunities in order to:

1.To boost our services expansion speed through shared marketing goals.

2.Mentor and advise product development and strategic planning.

3.Support marketing and communications that clearly distribute data.

4.Build connections to investors and grantors to progress their fundraising strategies

As social-learning platform intended to help women and girls get reliable education using technology, we would like to partner with the following groups of organizations:

1.Digital media platforms: These can help to extend knowledge about our solution and enhance our brand awareness .

2.Education institutions: They are among the main targets required to publish education content on Anepen.

3.Online payment platforms: To simplify the online transactions, Anepen must extend the payment opportunity to these opportunities.

4.Financial organizations: Such as banks will help us in different manners including payment processes and funding opportunities.

5.Social network companies: To extend our online presence and reach more targeted customers, we shall need these platforms.

6.Poverty fighting organizations: As our mission is to make education more accessible, shareable and profitable, these organization will help us to make our mission viable.

7.Women affairs organizations: As we focus on helping women and girls, we shall need to work with these organizations in order to get access to more women and girls who need educational assistance.

We are qualified for this prize since our Anepen innovative solution, share the same mission of using innovative technology to improve quality of life for women and girls by helping them raise their economic values and gain education access for all through technology.

With Innovation for Women Prize, my team will make sure we fulfill all our planned business strategic objectives and goals including the following for our next year:

1.User base: Grow to impact at least 12000 women and girl learners in low-income communities and unemployed peers in Tanzania and Globally.

2.Community base: Build strong community base to facilitate up to 500 collaboration sessions among learners, trainers and education institutions.

3.Product and technology: Fully build out the current MVP version of the social-learning platform with personalized services and support all kind of creative functionality designed in our plan.

4.Series content: Develop Key Industry Strategic Relationships and Partnerships to let trainers publish many qualified content.

5.Brand and team: Build the best team of executives and Industry professionals of at least 15 members who will build strong recognition not only in Tanzania, but in all other countries we are looking forward to serve.

We are qualified for this prize since our Anepen innovative solution encourages access to learning opportunities for the world’s most vulnerable girls and women, including access to STEM education at any instant.

With The GM Prize, my team will make sure we fulfill all our planned upcoming long term business strategic goals to make sure in a specified planned timeline, the impact projected and expected just bear positive results. These goals include the following:

1.By 2024, ensure that we educate at least 2 million women at the best, equitable and quality primary, secondary and college education leading to relevant and effective learning outcomes

2.By 2024, ensure equal access for all women and men to affordable and quality technical, vocational and tertiary education, including university.

3.By 2024, substantially increase the number of young women and adults who have relevant skills, including technical and vocational skills, for employment, decent jobs and entrepreneurship.

4.By 2024, eliminate gender disparities in education and ensure equal access to all levels of education and vocational training for the vulnerable, including persons with disabilities, indigenous peoples and children in vulnerable situations.

5.By 2024, ensure that all youth and a substantial proportion of adults, both men and women, achieve literacy and numeracy.

We are qualified for this prize since our Anepen innovative solution has a mission to enhance and increase literacy rates among adults including women and that advance inclusive economic growth through upskilling and greater digital literacy.

With the Gulbenkian Award, my team will make sure we fulfill all our planned upcoming long term business strategic goals to make sure in a specified planned timeline, the impact projected and expected just bear positive results. These goals include the following:

1.By 2029, ensure that we all adults have high literacy rate iun every community especially those from low-income families.

2.By 2029, ensure equal access for all adults (women and men) to benefit from application of Innovation in their life.

3.By 2029, eliminate gender and age gaps in education and ensure equal access to all levels of education and vocational training for the vulnerable, including people with limited access to technology.

4.By 2029, ensure that all youth and a substantial proportion of adults, both men and women, achieve literacy and numeracy.

We are qualified for this prize since our Anepen solution currently uses AI technology to perform certain functionalities in the system like Search engine, content recommendations and user behavior. Despite this AI applications, we plan to update our platform with highly AI algorithms to help machine learning capability where learners won't need live human trainers every time. Instead, they will be able to learn directly from the system using their user behavior and data they input.

With the AI for Humanity Prize, my team will make sure we hire the highly experienced professionals in AI department, to develop these new algorithms and make out platform the multi-purpose learning solution and future of the innovations.