Mohabaahu Fresh

Developing countries occur serious waste of fresh produce due to the lack of scientific and efficient post harvest management. As per FAO, approximately US$14 billion worth of food is wasted in India every year.

We are committed to building a tech enabled supply chain of agro products across India using scientific post harvest management. We have divided our operations to 4 modules.

Front End Module works on the front end market linkages and operations like B2B supply, B2C operations, Sales, Marketing etc.

Back End Module works on procurement, contract farming, distributing inputs to farmers, weather forecasting, demand-based farming and assist in digital payment methods etc.

Logistics module involves throughout the chain to attain the most efficient transportation.

Technical Module involves in the technical operations like app, inventory software, data gathering and analysis etc.

Involved throughout the process of seed to table we could achieve minimum wastage and maximum food security.

Food wastage in India is driven by the lag in many stages of the supply chain in the country.India ranks 103 among 119 countries in the Global Hunger Index (GHI) 2018, sharing the rank with Nigeria. Inadequate food supply is one of the three major parameters in calculating GHI. Although close to 194 million people go hungry all over the country every single day,India wastes a significant portion of its farm produce due to a weak supply chain infrastructure, with 16% of fruits and vegetables being wasted every year. Up to 10 per cent oilseeds, pulses and cereals grown in India are also completely wasted. Cold chain and proper storage facility, exports, transportation, adequate processing facilities, and marketing are the fields where the system has been failed miserably, leading to the wastage of food.Produced food undertakes a long journey, starting from farms and going through processing units and temporary storage spaces before ultimately reaching the retail stores. However, during India’s harsh summers, the extreme heat makes it impossible for perishable foods to survive the lengthy transport.  Moreover, the intermediaries in the supply chain is keeping the benefits of surplus production away from farmers and consumers.  

We, at Mohabaahu Fresh, are involved throughout the process of seed to table. Our process starts with the farmers(Back End Module). Our Back End module ensures quality seeds at proper time, monitors prescribed inputs and scientific harvesting, assist in weather forecasting and digital payment. The produce are then quality checked and dispatched to packhouse.

From packhouse sorted, graded, treated and packed products are dispatched though the Logistics Module to various fulfilment centers. The perishable items are shipped through temperature controlled vehicles.

The Technical Module involves in development and monitor the mobile app for user, development of production management software, gathering and analysis of data with the help of AI, setup and monitor weather stations at farming area.

The Front End Module involves in the market linkage, development of sales through B2B and B2C channels, make strategy for marketing, ensure timely payment to farmers, business development. B2B deliveries are made through Logistics Module whereas the B2C supplies are made through delivery agents for prompt delivery. This module also involves in developing entrepreneurs as channel partners.

The solution directly impacts farmers and consumers. For revenue point of view we are targeting urban & peri urban population with a middle income level. However, the higher impact would be the improvement of livelihood of farmers and rural people. The basic economy of India is dependent of agriculture and allied sectors, but the people have started leaving farming as their livelihood practice because of low selling price and almost nil marketing strategy. Demand based production could be of utmost help for the farmers. Educating farmers for scientific harvesting would also reduce the wastage percentage. Further, the buyback assurance would definitely encourage farmers not to leave the farming practice. On the other hand, urban and peri urban areas with a high percentage of nuclear family and middle income groups always find it difficult to get quality food with proper pricing. During the COVID-19 Lockdown scenario it could be seen that people were facing lots of problem getting their food. Our B2C model would definitely sort out the problems like this.

The basic principle of our organisation is to creating a sustainable and tech enabled supply chain of agro products through improvised post harvest techniques. But, sustainable supply chain could be established only by working closely with farmers. On the consumer side, direct ordering platform could be of utmost help as people now a days are preferring contactless delivery. Traceability of products could also be achieved so that the consumers are not misguided for what they want to eat. Proper pricing could be maintained if throughout the chain by cutting down the intermediaries.