Jehushaya Enterprise

We are solving the problem of high rate of malnutrition in Nigeria and sub-Saharan Africa using fish farming. We train young passionate sustainable entrepreneurs on fish farming so as to meet up with local demand and combat the menace of malnutrition. We build their intellectual capacity through immersive learning and linked them to global opportunities. 

High rate of malnutrition in sub-Saharan Africa, use of formalin as preservative for fish during transportation into Africa, inadequate knowledge on fish farming and growing population. According to World Health organization, there are 821 million malnourished people globally and about 500 million of them live in sub-Saharan Africa. 45%dead among children in sub-Saharan Africa are linked to issues of malnutrition. (W.H.O 2018). 3out of 5 malnourished people live in sub-Saharan Africa (UNICEF 2019). In Nigeria 300,000 children die annually due to malnutrition (W.H.O 2017). Here in Nigeria, there are 13 million malnourished people suffering from chronic malnutrition (W.H.O 2018). 
Secondly, Formalin a very dangerous chemical used in hospitals to preserve dead bodies is also used to prevent fish from deteriorating during transportation and this explains why sicknesses and disease dominate sub-Saharan Africa. The end product of using formalin on fish is cancer. 

We train young, passionate and sustainable entrepreneurs on fish farming using all forms of technology so as to combat the menace of malnutrition, inflation, importation and also meet up with the growing market demand. We also rear quality, healthy and disease free fish for the local market but the market is too large for us alone. 

Nigeria is world fourth largest importer of fish after United States, Japan and China. Nigeria spends over 0ne billion dollars on fish importation annually. (Nigeria Institute for Oceanography and Marine Research, August 2018). Strong demand for fish is working in the industry's favor.  
Nigeria consumes 3.2million metric tons of fish every year, with 65 percent representing 2,520,000 metric tons imported. This shows that the market for fish in Nigeria is huge and with population growing at 5.7% annually, the market will continue on the upward trend. It is obvious the opportunity here is huge and the market is too big for us alone.  With a population of over two hundred million (200,000,000) people and an estimated national population growth rate of 5.7% per annum , average economic growth rate of 3.5% per annum in the past five (5) years except 2016 due to recession, Nigeria is a large, expanding to sustainable market for fish. 

We're not only rearing fish to make money for ourselves but also empowering sustainable entrepreneurs through capacity building, thereby equipping them with adequate knowledge for productivity and self-sufficiency. Our intense passion is combating malnutrition in sub-Saharan Africa using fish. Some of these people we trained haved established their farms and are doing well. As a result of our training and mass production, one kg of fish which used to be sold for $ 2.59 is now $ 2.07  yet demand is ten times higher than supply. More people now afford fish in their meals.

We're creating sustainable jobs by empowering people who will later become breadwinners in their families. We're contributing to the GDP of Nigeria through taxes and also increasing the value chain. In this industry there is no direct competition because of the demand. Once the fishes matured, there are customers who are ready to buy the fishes immediately. While some customers came all the way from the South to buy and dry them. 

We're applying state of the art facilities and technology managed by decades of industry specific expertise to create a competitive advantage for our customers. This process produces disease free and healthy fish for customers/consumer which also help us reduce costs and creating a clear pricing edge among our competitors. In recent times, there has been strong demand for our product. Traditional buying pattern in this industry are based on quality, price, reputation of the producer, delivery times and proximity to the markets. During such a seller market, buying pattern are more influenced by availability.  Meanwhile, internet marketing and our aggressive focused marketing campaign with clear goals and strategies is a major advantage.

Ours is a tripartite value chain. We produce the feeds, fish juveniles and also channel the waste water to our farm for more production. You see, this business is in line with global food security vision wherefore the use of sophisticated machines and chemicals in food processing is highly discouraged. Sickness and diseases emanates from the food we eat at the liquid we drink so we here are very careful because some technologies bring more harm than good. It's not just about innovation but it's also about food security.

Intensive aquaponics is the best solution to food insecurity and teaching this language is our objectives. We hope that aquaponics will take on board this paradigm shift as a new panacea for more robust and regenerative aquatic food production. We are diligent on our  goals to achieve our objectives and our combined experience with regards to developing regenerative aquaculture.

Our intense passion is training young sustainable entrepreneurs making them economically productive and equally reducing so many social vices.Our intense passion is combating malnutrition in sub-Saharan Africa using fish. Some of these people we trained haved established their farms and are doing well.

Fish is among the healthiest foods on the planet. It’s loaded with important nutrients, such as protein and vitamin D which fights malnutrition. Fish is also a great source of omega-3 fatty acids, which are incredibly important for the body and brain. . Meanwhile, uses and benefits of fish to our humanity include:
Fish as food 
Fish is consumed as food worldwide, here in Kaduna our customers cook the fish and serve their own customers as food. Household include it in their dishes. 
As medicinal
Research proves that eating fish prevent series of cancers, cardio-vascular disease, skin and hair problems to mention but few. Some medical companies include fish in their product  which is a vital ingredient. 

We have a consumer base of 25000.

Our target market include  wholesale distributors, catfish processing companies, hotels, beer parlour/joints and restaurants. We focus on business to business so that we can sell in bulk to them and they further sell to the final consumers. The commercial demands for catfishes are at an all-time high and will continue to increase for years to come. It is important to realize that we have a unique and much-needed product.
The Company has chosen its target markets because catfish is in high demand.  Sales are price-sensitive, so that proximity to markets provide a competitive edge. Jehu’s company identified an opportunity to take advantage.

Wholesale distributor:
This segment has a 100% growth rate with more than 50 distributors. This segment is our primary target because they contribute 63% of the sales.  We have designed a unique marketing strategy to reach out to this segment. 
Catfish Processing Companies:
In this segment, there are currently 7 customers and this segment is growing at 65%. These companies buy from us and process it to dry fish in order to sell with Nigerian market or export it for international market.
Hotels, Restaurants and Drinking Joints:
This segment has well over 100 customers and is growing at 100%. We choose this segment because customers in this segment need catfish on daily basis to serve their numerous customers.

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.One of our major goals of starting Jehushaya Enterprise is to build a business that will survive off its own cash flow without the need for injecting finance from external sources in no distance time.We know that one of the ways of gaining approval and winning customers over is to offer our product a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while. 

Our product which is mostly catfish is already in the market. We have existing customers and are currently generating income though the Corona virus pandemic has thwarted many things apart. We ventured lately in 2017 with initial capacity of 2500 fish but today we have expanded to 10,000 capacity. We have successfully increased local production in Kaduna as the city no longer transport fish from either Lagos or Ibadan.  According to experts fish supply in Nigeria will drastically reduce due to the pandemic.

We want to train 5,000 people within the coming months and equally generate a significant ROI for ourselves and our investors. We intend to train 25,000 people and generate $1,000,000 as income by 2025. 

• Access to capital and credit 

• Electricity/ Power supply
• Government regulations 
• Global uncertainty
• Corruption

Seeing that our challenges were beyond our strength, we decided to partner with relevant stakeholders such as Kaduna State Government and the Bank of Industry that provided us with soft loan of $ 2,850 for an interest rate of 5% over a time period of 36 months. We're partnering with  Kaduna Business School and Ventures Platform for training on working capital management and entrepreneurial finance.

The Company has chosen to focus on quality catfish production. Because of the industry experience and expertise of the management, we have identified a significant available market in Kaduna. All of our marketing strategy  are to secure contracts in that segment, and after reaching full planned capacity, look to grow in concert with that segment and related markets. We see little need at present for further market research and development, and will focus on continually updating our production technology and our facilities in an effort to remain in the forefront of our chosen marketplace.

We have 4 full time workers and 1 part-time. 

The company's management is highly experienced and qualified, with seasoned investors. The company strives to hire qualified people who take pride in their work. . Jehushaya Enterprise maintains an environment and structure that encourages productivity and respect for customers and fellow employees. 
The following subtopics outline both the management team, and its team of employees.The Organizational Structure of Jehushaya Enterprise is planned to be a simple and traditional one. All production and manufacturing operations will report to the COO. All administrative and finance functions will report to the CFO. 

Jehu Ishaya Bako  Co-founder and CEO of our reputable holds a Post-Graduate Diploma in Entrepreneurship Studies from Kaduna State University, also a graduate of Innovation and Entrepreneurial Finance from Kaduna Business School. He’s among the 2020 Thought For Food semi-finalist. A grant awardee of Kaduna Digital Entrepreneurship Program on 2019,  a tripartite agreements between the World Bank, Rokerfeller Foundations and the Kaduna State Government.  Jehu Bako have 9 years experience in fish farming. Andrew Thomas Kantiok  Co-founder and C.T.O  is the lead developer in the design of our web base system, social media, graphics design and software development. He’s an alumni of National Institute of Information Technology  where he studied software engineering. A recipient of Facebook/Fate Foundation Award, selected among 40 youngest entrepreneurs in  Kaduna, certified as a digital entrepreneur. He has attended so many incubation programs like the Nigeria-Canada Investment Summit in 2019 where he was selected among the 25 youngest entrepreneurs in Nigeria. Mary N'kwo COO is a certified medical laboratory experts duly registered with the Nigeria Institute of Science Laboratory Technology. She studied Microbiologist and Virologist from the University of Calabar. She’s a nutritionist with lots of expertise for many years. She has worked with Assurance Medical laboratory Eket and First Fish and poultry drugs treatment company, Kaduna. Isaiah Gama Luka CFO holds a Post-Graduate Diploma in Management from Kaduna State University. He was a former banker with eight years experience. He has worked with Guarantee Trust Bank as financial analyst and cashier before joining our team. 

We're partnering with organization like Thought For Food (U K),  Young Africans Leaders Initiative Network (U.S.A), Ventures Platform (Nigeria), Young Entrepreneurs of Nigeria and Danazip Farms. We're also partnering with Kaduna State Government through the Kaduna Digital Entrepreneurship Program. Our hands of fellowship is open to any one ready to join us in this struggles.

Our business model is Business to Business to Customers (B2B2C). We train the entrepreneurs who will build and rear quality, healthy and disease free fish for the local market. We make money through trainings and sells of live quality, healthy and disease free fish.  We supply our fish to businesses who further resell to the end-users.  Our strategic plan aimed at training 5,000 fish farmers annually for the next 5 years and by so doing supply will be high and price will go down. As we grow, we would be offering processed fish using the best possible method and packaged with attractive packs to increase the shelve live and preserve the taste. We would also be selling juveniles to farmers who have interest. 

This is the opportunity we  been waiting for. This program is highly reputable and unique thereby offering passionate entrepreneurs with series of opportunities. To bring our innovative ideas to limelight, partner with relevant experts and stakeholders in our chosen field. Acquire more knowledge, employ competent and zealous youths. To received coaching and mentorship through support from business advisers and experienced entrepreneurs. Training through immersive learning, tools, resources and access to renowned entrepreneurship experts. Also, we want to network with potential investors and fellow participants. This is an epic opportunity to develop strong communications, information’s, negotiations and other essential skills. To learn and be informed of problems and challenges existing in aquaculture sector so as to proffer long lasting solutions. The goal of Jehushaya enterprise is to meet up with the needs for quality protein sources. By participating in this program, we will be able to mitigate challenges lying on our way. We are seeking for opportunities that this program has to offer. By the end of this program, we should be able to employ young intellectuals with reasonable income that can take care of their needs. We intend to expand our production capacity from 5,000 to 10,000 fishes and we want to be expanding every year. As we grow and prosper, we want to grow in the right ways so we believed that this program will cement our inner capital as we grow in resources and capacity. 

We're ready to partner with you, any organization or individual around the world that are sustainably seeking to harness the African resources. You see, we are ready for equity investment of $10,000 at 5% share capital. This means that an investor will own 10% of our company subject to review where need be. We're willing to accept loan terms provided it's in agreement with international standards and our country laws.

We're looking for partnerships around the world in areas like biotechnology, food-chain, AI and human capital development. As we earlier said, we want to learn through a strategic process and techniques that will give birth to innovation, solve problems and resurrect hope to disadvantage communities. This is our prime target and we're open for partnerships and networking. Thanks

Our training is focused on disadvantage communities so in Nigeria we don't have refugees but internationally displaced person's IDP this came about as results of Boko-haram activities. We intend to train this people so as to make them economically productive.

House wives are part of our scope. Already we have trained 140 women on fish farming. Some of this women are already running their businesses and we intend to do more.

We're focusing our priority on disadvantage communities, women and young people. This are the vulnerable of society. Training this people doesn't only means productivity but also sustainability. We believe in actions rather than mere words do we're ready to share details of our trainings when call upon to do so. Thanks