EY BEAUTY

EY BEAUTY is here to provide cosmetic products with my own brand name, label and logo. It is observed that Cameroon has a large number of unemployment youths.

EY BEAUTY is here to provide employment, reduce poverty and ensure gender equality which are all part of the 17 sustainable development goals. Our products are of good quality and moderate prices. 

Cameroon has a population of over 26 million people, we have craft our market niche which is made up of more than 19 million people. Our main source of revenue is from product sales. We already have a dynamic work force of 5 employees.We plan to employ more people in future. Currently we have secured 500 USD dollars, we are seeking for an additional 5000 USD dollars in other to increase our product capacity. 

According to a research conducted unemployment youths in Cameroon is 5.69 percent. The specific problem I am here to solve is Unemployment, I realized that alot of Cameroonian graduates donot have jobs, some are afraid of starting a business because they don't want to fail. With this alot of them remain unemployed due to fear of the unknown. Our philosophy at EY BEAUTY is based on responsibility and mutual respect. We plan to establish an environment and structure that encourages productivity and respect for customers and fellow employees. We also plan to hire workers that are qualified, truthful and have good communication skills. We plan to employ qualified and competent hands to occupy the following offices CEO, managing director, admin and human resources, fashion designers, marketing and sales Manger and many others. EY BEAUTY plans to employ people from all parts of the world and equally sell its products to everyone who can afford.

EY BEAUTY is my solution which involves the production of cosmetics products with my own brand name, logo and label. We all know cosmetic products include lipstick, powder, eyelass and many others 

It is estimated that Cameroon has a total population of over 26 million people, and we have set a market niche of about 19 million people in Cameroon. EY BEAUTY does not take into consideration race, gender ethnic group, color or sex and as a result it can be sold to all parts of the world not only in Cameroon. 

We recently carried out a questionnaire asking females of Cameroon the kind of cosmetics products  and quality of the products they used we realized that they complained products they buy donot last 24 hours within few hours all makeup products on your face is off. EY BEAUTY is here to provide good quality cosmetic products and at moderate prices. 

Cameroon greatest problem is Unemployment, the Solution is EY BEAUTY which will help employ some few people thus helping them improving their standards of living. My target population is the world at large but more particularly Cameroon to help improve their leaving standards, employees will be both male and female thus ensuring gender equality and encouraginh decent work ethics which are all part of the 17 sustainable development goals which was founded my the united nations.

My solution is unique due to the fact that according to a survey carried conducted from women and children in Buea, we realized that they cosmetic products they use do not last 24 hours especially the lipsticks it becomes cracked once put on the lips. Our competitors are all those producing cosmetic products. EY BEAUTY is here to produce quality products which last  24 hours and will be sold at moderate prices. 

EY BEAUTY is here to provide good customer service to all its customers and we are equally operation 24/7, we are open to receive questions from customers which will enable us improve our products. 

Technology advancements in the Form of 3D printers have also had an impact and can Further change how beauty offerings are created. However their usage remains in the supply chain where they are used to create prototypes while their influence in the manufacturing process will remain the most visible, 3D consumers in store experience through the creation of consumers and personalized shades before entering other categories such as skin care and fragrances,customers service and interaction. All this add to consumers experience both in store and online, thus affecting purchase decisions. 

Payments and delivery of beauty products enter the 21st century. 

Tech companies have been expanding their operations beyond enhancing the consumer experience and innovation, to reshaping the payment and delivery industry. Googles launch of Google wallet and even more mutually applies payment  methods to the mainstream.

In today's beauty and cosmetics market , social media influencers are a key marketing tool.Make up and beauty products are affordable luxuries and today market influencer's are king .

Social media influncers and bloggers have a place in a wide variety of industries including books, games, clothing and even parenting products. Charlie Terry who runs digital marketing agency  Ceek marketing commented on the importance of influncers in today's beauty market.

Firstly brands like glossiers which is one of the world's most powerful beauty brand , its value at over 1 billion dollars they fine their most engaged customers, seek feedback  from them With vast media attention and influencer marketing , transparency and authenticity influences are going to be more selective with the brands they work with.

The second value is diverse representation , social media platforms particularly you tube, Instagram and tiktok give creators the opportunity to build a niche audience around specific themes and viewers the ability to watch people who represent and reflect them.Take the growth of Gurly hair chanel on you tube as an example ( for refrence see the rise of channels like Gurly proverbz) viewers felt as though their physical features were not represented in traditional media and they were not advised on how to style or care for their hair.

Social media has long been viewed as an invaluable brand awareness and engagement tool , but conversion has always been an issue (how do you turn those likes into sales).

EY BEAUTY is here to produce quality products that last 24 hours with my own brand name, logo and trade mark .The aim of EY BEAUTY is to solve some of the 17 development goals if not all.We plan to to employ competent and efficient individuals who are able to finish their work to time.We plan to serve the entire population of Cameroon and the world at large.

Questionnaires, surveys, primary and secondary data was carried out from ladies between the ages of 20 to 35 and we discovered they complained of buying products which don't last hours. To this effect EY is here to serve the customers by producing quality products which last hours.

Cosmetics products are used world wide, to this regards EY BEAUTY brands are produced to sever the entire population

EY BEAUTYT revolves around beauty and seeks to enhance your natural features by producing innovative products that are safe to use.In most cases driven by customer feedback. Since consumer satisfaction is paramount, EY BEAUTY  places a premium on making customers happy. 

No Side Effects

One of the objectives of EY BEAUTY is to ensure that products have no side effects.Fake products deliberately made for a quick dollar can have adverse effects on users, so one of the objectives of responsible EY BEAUTY is to screen out harmful knock-offs.

Offer Beauty Solutions

EY BEAUTY recognizes the unique needs for individual customers and  a variety of niche products, including make-up, perfumes, deodorants, nail polish, lipstick, hair dyes, and even contact lenses. Since not all products will work for everyone, since Customers seek variety, so part of the industry's objective is to offer a product range in each niche to fit various clients' needs.

Reach Target Markets

To maintain competitiveness, EY BEAUTY will saturate the market and be part of people’s lives. Apart from typical marketing tactics such as quality packaging, wide product ranges, and reasonable price-point. Some of the strategies include support for fashion shows and for modeling agencies, who reciprocate with free promotion and spearheading the industry's products.

Innovation

By monitoring market trends to gauge consumer behavior EY BEAUTY  delivers products that consumers need and want. Part of the industry's success is innovation by providing products which last 24 hours.

Barriers that will limit in the implementation of my business includes. 

1) Startup Capital

 start up capital of about 10,000 dollars is needed to start up the business which is not available. 

2) Technical knowledge of the Business

for now I have only little knowledge about the business, as a result things cannot be done effectively. 

3) Time, 

so much time consuming in carrying out proper research. 

4) Government requlation, 

meeting up with the necessary government regulations is a great problem faced, especially the taxes imposed by the government. 

5) Access to materials is also another barrier in starting the business. 

1) Education and Training

More education and training will done to know about the products. 

2) Time

More time will be spend in carrying out research and development. 

3) Finance

With the problem of finance this can be solved by getting loans from family, banks and other financial institutions. And grants from investors. 

4) Business Registration

With the problem of business registration, because of so many processes involues it is better to hire a personal legal consultant. 

Names of people working for EY BEAUTY

Yinde Elisabeth:- CEO

Etobo Brian:- Marketing Manager

Ahone Veda :- Fashion Designer

Yinde Manet:- Communication DIretor

Biaso Georgina:- Assistant Marketing Manager

Market Positioning refers to the ability to influence consumers regarding a brand or product relative to competitors. The objective of market positioning is to establish the image or identity of a brand or product so that consumers perceive it in a certain way.

EY BEAUTY is here to

• Product attributes and benefits: Ey Beauty will place more strength on brand/product with certain characteristics or with certain beneficial value
• Product price: EY BEAUTY is here to sell products at moderate prices to enable all consumers get the products. 
• Product quality: EY beauty  focuses on producing products which last for 24 hours . That products with high quality
• Product use and application: Associating your brand/product with a specific use
• Competitors: Ey beauty is here to  your brand/product is better than your competitors by providing attractive packaging which will attract costumers and enable them make a repeat purchase of our products.
• Product Location: EY BEAUTY focuses on selling its products in many 10 countries since it's aim at providing quality products and serving the population irrespective of their color, race and sex.

No organization yet, since we just have an idea and looking for capital to kick start the project.

With my customers and beneficiaries EY BEAUTY is here to serve the entire population with cosmetics products since is it used by all irrespective of age,class,race and nationality.

We are here to provide quality products at moderate prices.

We are here to encourage every customer by providing after sale services to them to all customers.

Open a suggestion box to receive customers complaints in other to retain our customers for them to believe we are here because of them.

Why do they want our products.

Your appearance matters to you the most,cosmetics products helps in enhancing our physical appearance as well as our costumers too.

Every person who is concerned about his or her looks will like to do make up.

An estimated capital of 5000 dollars is needed to startup EY BEAUTY.

Funds will be raised from the sales of company products,funds from past savimgs,funds from banks and from family members etc.

Advertising,

It is a revenue model carried which involves

Working capital

Sufficient working capital is a key aspect of any company’s financial health, and not having enough working capital can have a serious impact on the future of your business. EY BEAUTY is still idea because of lack of adequate capital to start the business. EY BEAUTY needs working capital to carryout its day to day activities.

Asset purchase

Growing your business and increasing sales often requires you to purchase assets such as new machinery or vehicles. While you may have enough cash to cover working capital expenses for your company, you may look for a loan to cover the purchase of new assets to enable your business to expand. EY BEAUTY also need money for asset purchase and more on research and development.

Start a business

New businesses that are still in the startup stage will need funding to get off the ground. While most directors will use their own funds to start the business, very few manage to entirely self-fund the company to profitability, and will therefore have to seek external funding. EY BEAUTY is currently in need of $5000 to start its business.

Time

More time will be spent on research an development so as to ensure EY BEAUTY gets the best products which last for 24 hours.

EY BEAUTY is currently in need of the essential capital to start its business.An overall capital of $5000 as been estimated for the start up of EY BEAUTY.

With product/service distribution as the start up stage EY BEAUTY will get its products produced in China,United Arab Emirates and other European countries and if this is done alot of money will be spent on transporting the goods to Cameroon and other countries.Thus EY BEAUTY is seeking fund to start immediately in Cameroon which the head quarters is in Buea.

Legal and regulatory matters,EY beauty currently needs need for registration of the company before it can start its operation and equally pay its taxes. 

We plan to partner with Aurora global brand after receiving funds of grants from your organizations or other organizations f

What motivates me to move forward is the dream of helping create a world werein all women will live decent lives, supported by socially responsible enterprises. Yinde Elizabeth is a holder of Bachelor of Technology In Business Management from the Catholic University of Buea Cameroon with Suma Cum Laude, 2nd best graduating student from the department of Management.
As a student of Cuib I was able to obtain one year scholarship which was given to 10 girls in different departments , I equally completed 100 hours of voluntery services at Cuib. I participated and organized the first and second edition of Cuib Stuga leadership Academy, including the 1st and 2nd edition of JCI Cuib enterpreship academy and many other seminars including the first edition of Is the education you are getting relevant to your economy held at the University of Buea and I equally acted as Communication director, Business and Leadership coordinator while at Catholic University of Buea .
I am currently working as Office Administrator in Dubai United Arab Emirates. with over 2 years working experience.

With all this i believe every young lady can take  step with their lives i have currently written two articles with blankpaperz Nigeria encouraging young ladies not to give up and how they can equally become their own bosses

My dream had always been to see people going up and down my building, and i discovered that the only way to achieve this is becoming an Entrepreneur that is why i came up with the idea of EY BEAUTY which is the production of cosmetics products with my own brand name, logo and label.

The aim of EY BEAUTY is to promote an environment of decent work ethic and economic growth, no poverty , zero hunger, gender equality which are all part of the 17 development goals which was founded by the United States of America

Ey BEAUTY is here to encourage each and every individual with great and competent skills.