ReBuild.Making entrepreneurship aspiring

ReBuild is aimed to address challenges around SDG 8 of ‘decent work and economic growth’ along with SDG 1 and 10. ReBuild focuses on nurturing the entrepreneurial spirit of the economically marginalized by identifying and nurturing ‘entrepreneurs’ in an experiential learning manner using an affordable and accessible digital platform designed on the principles of human behavior, design thinking and diffusion of innovation. Through ReBuild we aim to promote grassroots entrepreneurs thereby creating jobs and wealth at the bottom of the pyramid while solving their own problems.

India alone has alarming undersupply of livelihood opportunities of 0.25 million/month as compared to a demand of 2.0 million/month. Worsening of an already critical problem because of COVID 19 , impacts livelihood. The livelihood/income lost 130 million. The  urban to rural, (reverse) migration is estimated as 20-25 million.

Our solution is based on the 4D model. The use of  Visual, Aural, Read/write, and Kinesthetic sensory (VARK) modalities for training rural entrepreneurs in the online mode. Using XR technologies and giving them the experience of doing a business to give them confidence to initiate business.

Use Case of Raju Barat, Amale Village, Tribal Maharashtra: Raju has no agriculture land of his own. During the agriculture season, he takes land on lease. The plight is such that all the risk is all borne by him and the success is shared between the landlord and himself. During summer months, Raju travels to the nearby city of Mumbai for labour work to find enough to make his both ends meet. There are over 200 million individuals in the situation of Raju in India rural and tribal area’s. Our solution will help them identify a livelihood that means closer home. A livelihood that will be solving a local problem or leveraging a local strength. Our solution along with training to become an entrepreneur also  gives the confidence/risk taking ability by trying options through XR and along with mentorship

Though there are many platforms and offline models which can provide training to the rural people, there aren't enough passionate tutors that are necessary. Even if there are, their availability to help/guide at the right time and right place is always a challenge. So we want to automate this and provide an immersive gamification experience to make the rural people learn by using Mixed Reality and AI solutions. Gamification to create a kind of incentive to learn, mixed reality to make them to have immersive experienced learning and AI and Psychometric Analysis to identify the strengths and weakness of a profile and guide them in choosing the right focus areas. 

Technologies: Mixed Reality (XR), AI, Web and Mobile Solutions

Hardware: XR Headsets, IOT & Tablets

Teaching Methodology: Visual, Aural, Read/write, and Kinesthetic sensory (VARK) modalities for training rural entrepreneurs.

Tech Stack: Angular, Python, PHP, Android, MongoDB, AWS, etc.

Open Source Softwares: Moodle, BigBlueButton

identifying person with apt entrepreneurial training... giving these people the apt experiential learning. Followed by high touch engagement in d form of mentorship. will lead to more successful entrepreneurs. jus like targeted drug delivery. 

In present structure, the solution is a physical, face to face learning/capacity building model. We have served over 300 rural/tribal members. 10 Self Help Group’s - 150 members, 115 honey beneficiaries. In the first year of the electronic VARK modalities/ LMS (fully developed product) we will be able to serve 5000 members. In 5 years time - 5000000 members

The goal is to make livelihood generation  & entrepreneurship training accessible to 400 million plus people at the base of the economic pyramid in a way they understand and comprehend. We aim to work with state and national livelihood agencies - National Rural Livelihood Mission (NRLM) and grassroot institutions of India like Self Help Groups, Farmer Producer Companies. We want to reach 5000000 learners on the platform.

Three challenges exist - 

1. Means of communication with illiterates local languages (more than 15 languages)

2. Availability of relevant content, 

3. Access to relevant knowledge,

4. Affordability of such content . 

Presently all knowledge sharing happens in a top down approach, brick & mortar model and access to best practices are limited or not available. There is always an incubation period of receiving a new idea and acting upon it.

With respect to availability - we intend to provide choices to the end beneficiary to choose what they want to learn (and grow). Content across language can be made available at the fingertip. This can be achieved by onboarding public and private institutions providing such knowledge content. 

With respect to accessibility - the content can be accessed at a time, space and companion convenience of the user. Additionally, features of local languages, varied learning speed help to adjust to each learner's speed. 

With respect to affordability - democratising the content and curating it to learners' learning pace helps us achieve the economy of scale. Which in turn would make the solution/learning cheaper. 

1. Dr. Gayathri Aaditya-Operations -Rural Experience – 5 years-Alma Mater – IISc
2. Rohit Pillai-Strategy & Product Design-Rural Experience – 7 years-Alma Mater - IITB
3. Liju George-Partnerships-Rural Experience – 4 years-Alma Mater – TU Berlin
4. Nikesh Ingle-Master Trainer & Program lead-Rural Experience – 8 years-Alma Mater - IITB
5. Bhargav Ghatty -Technology Head-Experience – 8 years-Alma Mater – The University of Sheffield  

Our Solution Prototye is for rural kids education is ready is successfully launched. This solution will be the extension to this. www.evark.net

We have been working with rural and tribal entrepreneurs for the past four years. In our journey, we have been mapping the triggers and experiences needed for nurturing the entrepreneurship mindset in an individual. Furthermore, as a team we bring together experiences and knowledge from development studies, human behavior, engineering & technology under one umbrella, striving for a common purpose. 

We work with Civil Society Organisation (CSO), developmental organisation and government entities. Some of the organisation we currently working are Tribal Development Corporation, IIM Ahmedabad, BAIF.

Our Technology Partners to support with all the AI ,ML XR, related technologies. https://www.scketch.com

The problem of rural development (economic front) - involves finding solutions on two front of creating new markets and scaling rural business in existing markets. 

Creating New Market: The customer here are government and development organisations. Beneficiaries here are woman self help groups, tribal communities where no economic activity is being undertaken. 

Scaling rural business in the existing market: The customer here are rural business. We offer them services of process improvement and market access. The revenue model here is from profit sharing (for market access) and subscription fee (for business and process improvement services).

Revenue Streams - 

1. Projects Design Consultancy: we work with the state & central government on designing new green field projects for rural and tribal communities - starting with SOP’s, resources partners, and strategy. This forms approx 25% of revenue

2. Project Execution: we design & execute projects on entrepreneurship for development organisations. This involves entrepreneurship training, support in establishing business model, and access to markets and funds.This forms 20% of revenue

3. Grants: We undertake research grants on identifying/piloting innovative ideas on rural development . This forms 35% of our revenue. 

4. Sales commission: Profit sharing/sales commission for providing market access. This is 20% 

We are developing products and solutions for the BoP market from these projects and in next five years move towards products or service offering organisation for the BoP market

Our Solution is useful for women empowerment 

To scale to other countries especially developing countries 

Solves livelihoods of all ages

To identify new methods target knowledge delivery