Submitted
2020 Elevate Prize

EthicHub

Team Leader
Íñigo Molero
About You and Your Work
Your bio:

Iñigo Molero. Bachelor of Law, Master in Journalism. Co-author of the book "Blockchain: the industrial revolution of the internet" Analyst in Gold and Finance, Digital newspaper of money: Compilation and analysis of information on the financial system and BRICS. Specialized in topics related to Blockchain technology and BITCOIN. In love with w

Communications an BD Manger in EthicHub

Project name:
EthicHub
One-line project summary:
EthicHub is a global lending P2P blockchain platform that universalizes access to highly profitable projects with positive impact
Present your project.

EthicHub improves the socioeconomic conditions of small farmers in developing countries, facilitating their financial inclusion, increasing their productivity, improving the sales conditions of their production and creating a credit digital identity that can be used in other areas.

EthicHub wants to universalize access to the global financial market, connecting investors with solvent projects of small farmers that are the majority of the 1.7 billion people still excluded from the global financial system, thus benefiting both parties: Less interests for farmers and good profitability for investors. For this, we have a P2P platform based on Blockchain that connects investors with small agricultural communities around the world. Our platform is already working.

Thanks to Blockchain, the growing industry of Crowdlending transcends borders and becomes global: Today, accessing the unbanked population is profitable.



Submit a video.
What specific problem are you solving?

EthicHub main objective is to contributing to financial inclusion of millions of small farmers (unbanked) with profitable activities. Lack of access to credit is considered one of the most important causes limiting economic growth and increasing inequality in developing countries (Hermes, 2014 and Li et al. 1998). Only the impact of corruption is bigger. This can be explained by the circle of poverty: low income prevents savings which, in turn, impedes the ability to invest and improve productivity to improve income. In conclusion, this misallocation of capital represents an obstacle for developing countries` growth and it is mainly produced by ignorance. Therefore it can be reduced/eliminated by providing information and transparency to the system, enabling better knowledge of these investment opportunities. And all this is possible thanks to the great financial innovations that are emerging during the last years as is the case of the Blockchain. In this regard, Cull et al. (2014) states that financial innovations have the potential to significantly reduce transaction costs, extend financial inclusion and promote economic growth.

What is your project?

EthicHub is a high-impact Agrofintech that merges Crowdlending and Contract Farming to connect smallholder farmers with international lenders and direct buyers, without intermediaries: Groups of eligible farmers with a profitable productive activity are selected by a Local Node (project collector) to apply for collective loans. Thanks to Blockchain, the growing industry of Crowdlending transcends borders and becomes global: Today, accessing the unbanked population is profitable.

EthicHub connects complementary economic regions: Emerging countries where smallholder farmers do not have access to sufficient resources to thoroughly work their lands, with developed countries where there are even negative rates for money deposited in banks, plus Contract Farming (a FAO’s initiative) to secure the purchase of the crops at market prices, so lenders can be more confident that farmers will have the means to pay the loans back, creating value for all parties: Mutual benefit becomes a true driver for economic sustainable development and a powerful tool to massively incorporate the  unbanked into the global economy.

We are not financial intermediaries: We provide the technological platform for lenders , and borrowers (focus on smallholder unbanked farmers) to connect with the help of Local Nodes who select the eligible farmers.


Who does your project serve, and in what ways is the project impacting their lives?

We have invested more than 18 months in building the platform and developing a successful pilot. We are already working in Chiapas, Mexico, providing loans from more than 600 international lenders to 200 unbanked farmers on the first 9 communities. In this time a total of $200 000 USD has been send to the unbanked farmers. The lenders have already recovered their investment with a return of 15% and the unbanked farmers has paid in all cases (100% success). We have a global vision but only small coffe producers in Mexico needs around 700 M $ each year. In global scenario we are talking over of billions.

This year we are looking for to be present in a second countrie and some others crops. We also want to keep improving our platform with new and better updates. We have a global vision so in 5 years we will love to be present in several countries all around the planet and we hope that millions of unbanked farmers can join us and break the circle of poverty. 

Which dimension of The Elevate Prize does your project most closely address?
  • Elevating opportunities for all people, especially those who are traditionally left behind
Explain how your project relates to The Elevate Prize and your selected dimension.

EthicHub is looking for a High Impact and contributes to 7 of the Sustainable Development Goals of the UN 2030 Agenda. Universidad Autónoma de Madrid -a Spanish public university- will carry out the measurement of the impact to demonstrate that participating in EthicHub’s microfinance program is related to changes in the socioeconomic conditions of the participant farmers. Positive results would justify the investment made in the start-up by their funders (Lacalle-Calderón, 2007).

How did you come up with your project?

I knew the co-founders (Jori Armbrustes, Gabriela Chang and Raúl Marinez) long time ago. They told me about EthicHub and I felt in love. EthicHub has two things that I love so much; Blockchain technology and positive impact. I worked for many years in NGOs but Ethichub is a social enterprise. And that is the future. 

Why are you passionate about your project?

The global impact 

The total potential size of eligible farmers we have identified just for the country of Mexico is a staggering 180,000. Imagine now the potential this has on a global scale.

The lenders on the other hand make sure our farmers are provided with the necessary financing to carry out their farming activities. As you may already know EthicHub`s main proposal is to create mutual benefit, where both sides gain, which results in a fairer distribution of wealth. Farmers get easier and cheaper access to financing and investors and lenders can achieve a very competitive annual interest rate of up to 15%. This is possible due to the large difference between what farmers usually pay locally for cash loans (crazy interest rates of up to 120% are not uncommon) and the frustratingly low interest markets where our lenders are based. Via Blockchain and without any intermediaries we bring both sides together and make this economic exchange happen. Our working prototype of the platform can count on already more than 600 active lenders, which is remarkable since hardly any investments have gone into marketing so far.

Why are you well-positioned to deliver this project?

All the team loves what we are doing. Take a look to our founders

Jori Armbruster  true blockchain believer and Co-Founder and Coordinator Node of EthicHub, Jori aims to disrupt the current financial lending system by creating a fair global crowd lending system. Jori’s extensive experience includes running a coffee farm overseeing more than 400 employees in Mexico, and accumulating additional experience in operations, HR, and business development. He went on to become CEO of an 880+ employee company in Spain and got acquainted with blockchain during his MSc in Innovation

Gabriela Chang was the founder of Blokchain and women. She has a Univ. Degree in Industrial Design and Product Development. Previous experience: Co-owner of an organic coffee estate. Founder at DayDreaming, Madrid. Senior Designer at the Ministry of Economic Development, Chiapas, Mexico.

Raúl Martínez / CTO. Industrial Electronic Automation, Industrial Technical Engineer. Associate Professor in U-tad teaching Development of Mobile Platforms, Swift & iOS. CTO, R & D software engineer at Samsung Electronics. Mobile technology consultant for Roduly Wonder Soft. Being a technology enthusiast and entrepreneur, Raul has researched, developed and lead the development of mobile apps, AR, web technologies, and smart contracts. His experience includes tech consultancy, building up a software engineering department for Samsung, teaching mobile platform development as associate professor, and managing development teams as CTO. After learning about the possibility to rewrite value transfer with Blockchain, he joined EthicHub to disrupt global economics and improve the world by providing impact investment opportunities.


Provide an example of your ability to overcome adversity.

We create EthicHub with more ilusion than funding because we believe in what we are doing. And we have been working for free at the beginning. 

We believe in a world with equal access to opportunities and we want to contribute to make equal rights to every citizen of the world a reality. Correcting misallocation of global capital is our project’s main motivation, but also correcting many of the unfair aspects of the current financial system. Within our system, fees are conditioned to the real value of contributions so they are charged only in case of loan repayment. 

We believe in the community’s synergy and its members’ multiple ties and bonds value. We consider a community to be a group of people who interact with each other, generating value through these interactions: proximity, communication, trust, support, reference, commitment. For this reason, unlike other platforms, our risk assessment is carried out by people who personally know the borrower (Ethic partner/project collector).

We believe in mutual profit as wealth generator.

Describe a past experience that demonstrates your leadership ability.

Our CEO, Jori Armbruster is half-Mexican, half Spanish. He has been living in both countries and he has been concerned about the big difference regarding the cost of money in these two worlds. "In developing countries, there is a lot of money and for that reason is very cheap. We don’t get any interest for our savings in our banks. On the other hand, there are countries where the money is expensive because they don’t have it. Just think of what happens in Mexico, where we started. Small producers must pay over 100% interest rates for the money they ask in cash. Sounds crazy, right? But they are able to pay back the loans because they have a profitable activity and they are hard workers. I always thought that this difference does not make any sense when all of us are living in the same planet".

EthicHub was born around this reality. "And it started to become my main focus when I read that the unbanked were ¼ of the world population and that crowdlending was growing exponentially" but there were very little crowdlending for the unbanked farmers. "Until I discovered blockchain I did not realize what the solution was".


How long have you been working on your project?
november 2017
Where are you headquartered?
Madrid, Spain
What type of organization is your project?
  • For-profit, including B-Corp or similar models
More About Your Work
Your Business Model & Funding
The Prize
Solution Team:
Íñigo Molero
Íñigo Molero