Grupo Nueva Economia

Empowering the emerging sector of the economy by developing new digital channels for financial inclusion of informal market.

70-80% of Latin America and Asia lack basic financial and business management knowledge, 2 billion people in the world do not have access to the financial system, and in Latin America, less than 16% has access to formal borrowing. This numbers influence the productivity, quality of life and economic growth of the mentioned regions. Existing channels limit informal entrepreneurs‚ access to financial services and business networks because they are not inclusive, they miss information, and they involve high costs and risks. These compounding factors restrict the opportunity for people in the informal sector access to training, financing and markets, the basis for their productive development.

The courses 'Start your own Business', 'SME Manager' and 'Access to Credit' and the advice offered by GNE, adapt to the lifestyle of the emerging sector, providing this sector with knowledge to improve their economic productivity and living conditions. The platform 'Red Nueva Empresa' allows to create networks and to promote productive profiles. The application 'App-Credit' facilitates access to credit through the creation of an own credit profile that is exposed to different financial entities.

Training, financing and markets are the basis for an economic integration. Grupo Nueva Economia integrates the three lines (training, financing or market) allowing the users to access to several benefits in a single space. Our competitors are Linkedin, Altitud, Connectamericas, Kubo and Blizuu. Each focuses on a specific focus area while GNE integrates all. GNE includes both a professional and informal network, establishes a credit profile marketplace, a market of productive profiles, and builds credit profiles through courses and advisory services.

GNE focuses on solutions that facilitate productive processes for informal. Through courses that adapt to the informal entrepreneurs‚ lifestyle, GNE manages to attract the informal entrepreneur to a digital economy which links people in the informal sector to formal opportunities. Nondigital existing channels limit informal entrepreneurs‚ access to networks and financial services. Online platforms for business and financing make it simpler for new businesses to grow, removing barriers to access wider audiences and reducing transaction costs. By using technology GNE can surpass geographical barriers and reach the enormous audience that encloses the informal sector in Latam and India.

- Acquisition of financial, technological and human capital to expand in LatAm and Asian countries.
- From 3 to 15 courses
- 10 annexes in our courses linked to specific companies
- Validation of App-Credit by financial institutions and launch of the App in India
- Renewal of the current market platform ensuring a unique user experience
- Find a partner that can provide the best method to establish the means of payment
- Hire 2 high level manager in strategic points of Latin America.
- Create new spaces for face-to-face meetings between large companies, SMEs and startups
- 35,000 registered in Red Nueva Empresa
- 5.000 credit profiles

Being an organization with international presence, recognized for its contribution to the empowerment of the informal sector by improving their productive efficiency and their inclusion to the economy through spaces that integrate education, access to markets and access to financing becoming that way more than a linkedln of the emerging economies.

Grupo Nueva Economia empowers the emerging sector of the economy to engage in the digital economy. Scarce economic resources of the informal sector limit the purchase of computers or smartphones that would allow them to enter the digital economy, excluding the informal sector. GNE contributes to greater inclusion of the informal sector in the digital economy by offering financial education through costumized advisory and blended courses adapted to the lifestyle of the informal entrepreneurs that not only end up with a sufficiency Diploma of Financial Education, but also with credit profiles that provide better chances at accessing credit.

Social Impact:
1. Integration of the informal sector into the total economy
2. Better business management
3. Greater access to financing
7. Increase in self-esteem and feeling of belonging of the informal entrepreneur
8. Greater opportunities for promotion and networks

Relevant data:
- High evaluation of our courses and methodology - average score: 9.2/10
- High evaluation of our platform - averge score: 9.0 /10
- + 10,000 graduated from the courses.
- ~ 25,000 profiles on platform from 18 countries
- + 100 companies that bought the scholarships
- Strategic alliances: Coca-Cola, CAF, CAN, Business Edge, BanPro, Suma Financiera, BDP.

GNE's leading team consists of:
1. Carola Capra, the founder and current CEO of Grupo Nueva Economía
2. Noelia Mollinedo, COO, focused on results and high capacity of organization and of assignment of tasks.
3. Luciana Muja, CINO, high capacity in systematization and team coordination
4. Gustavo Munguia, CFO, broad knowledge and management of finances
5. Rodrigo Gumucio, CTO, senior programmer, best artificial intelligence thesis in Sweden 2012
6. Jeremy Margel, Business Development, founder of the startup 'Watinyoo', business developer director of GVAX SA
7. Juseline Dur√°n, CCO, specialization in education and content creation

Our market is huge.
-To reach our goals, we must strengthen each pillar (education, markets and financing):
-The education pillar will be enhanced by launching many more courses maintaining their flexibility, dynamism and the personalized advice that accompanies.
-Powerful marketing strategy.
-Ensure the quality of financial information (Credit profiles).
-Constant innovations in new channels
-Alliances with strategic institutions
-Reach India.

With Solve's support, GNE would expand phase B2C in Latin American countries and India.
- To expand we need the following as a basis:
- Development of educational contents
- Marketing strategy and plan for product sales
- Commercial and financial analysis team
- Computer development personnel - programmers, FrontEnd, BackEnd UX (User Experience)
- Travel and per diem for expansion of the E-100 program (Companies that invest in their value chain)
- Systems for customer service

Internal risks:
- Technical delays that prevent the growth of new initiatives
- Dependence of the founder in the commercial management
- Lack of powerful communication and marketing campaigns 
- Inadequate monetary capital for expansion
- Insufficient working capital for development
External risks:
- Great offer of free quality courses
- Other platforms for buying and selling products and services
- Other platforms for access to financing
- Someone could replicate our platform
- Lack of human talent in Bolivia to address the challenges
- Difficulty of expanding this type of company in Bolivia due to the impositions of the government against the companies