Alo Bodega

Helping LATAM and Asian cornerstores move from the XIX century to the XXI century in the blink of an eye.

Alo Bodega is a B2B2C sales management tool in charge of connecting clients with corner stores and corner stores with brands or distributors directly using mobile technology. This generates revenue for small corner stores making them virtual stores in real time.
Alo Bodega also provides tools for distributors to understand market behavior and make better decisions based on real time data. Alo Boodega is a service, on one hand the App provides a way for clients to request products to corner stores. On the other hand, cornerstones request products to distributors. We capture everything from; geolocation, people information, product, quantity, suggested price, final price to time. The data gathered is used by Analyst to have a better understanding on the market. For example, P&G and CNCH (global companies) are already using our data to process it and create better market value for their products. Clients and corner stores also benefit from our service with a better user experience and more revenue.

Cornershop and Rappi are the biggest competitors in this segment. However, they have a model which is logistic. In other words, they receive the payment and go to the store to purchase your products to finally deliver them. Our advantage is that we provide a direct mechanism for communication and management between clients, corner stores and distributors or brands creating a whole 360-degree eco-system providing real time data that is used by brands to better manage their marketing and products. Our Geolocation data also provides valuable information creating thematic maps for different products.

Corner stores tend to be away from technology due to price of internet connectivity, hot spots, laptops, etc. However, all store owners have a smartphone, and therefore we decided to leverage that technology. By using smartphones, we provide Apps that can be downloaded for free and store owners create a virtual store in real time. You can think of Aló Bodega as the UBER of corner stores.
Alo Bodega has been developed for Android and iOS while the database is a SQL Server Geospatial database whole the Services are developed in .NET technology.

The top three goals for this year is to increase the number of corner stores, the number of end-customers and to increase the B2B transactions from corner stores to distributors.

Based on the scalability and big data gathering by Alo Bodega, I see the organization growing exponentially in the next 5 years. We started operations in Peru a year ago and now we have been invited to Colombia and Chile. We will expand into other countries at the end of 2018. In 5 years we will be in all of the LATAM countries and looking into expanding to Asia.

Alo Bodega empowers the small corner store owner by providing technology, increase their revenue and making sure more people know where they are located. Their income level is a C in the socio-economic pyramid in LATAM, this is usually a family business thus Alo Bodega is focusing on providing other sources of income for them. These users tend to stay away from the banking system and seek ways to increase their income.
The solution allows them to be part of the new technological movement and provide shelter against bigger organizations such as Amazon, Walmart, etc.

Corner Stores are only visited by people who lived in a 300mt radius, by being part of Alo Bodega, these corner stores expand their radius to 2,000km. The metrics show that now we have 6,500 corners stores and 7,900 end-customers affiliated to Alo Bodega B2C. The average ticket has increased from $5 to $9 with over $90K in transactions to-date.
It is important to point out that these metrics are increasing month-to-month.

Beatrice Dellepiane: I have 20 years of experience in business management and corporate communication. My experience includes promoting new products in both the domestic and international markets in countries such as Spain, US, and Peru. I have marketing campaigns which generated revenue over US $ 11M between Peru and Spain.
Emilio Navarro: I am Computer Systems Engineer with over 30 years of professional experience working for companies such as Graebert Systems, Hitachi Software, Autodesk and DigitallGlobe in the United States. My experience spans software development, mobile devices, GIS, GPS, transaction systems, satellite images and aerial and Facility Management.

Alo Bodega has been validated in a 360-degree B2B2C eco-system. Clients interact with corner stores through Alo Bodega, corner stores receive product requests through Alo Bodeguero in a B2C eco-system. The corner stores, using the same App request products to their distributors and/or brands in a B2B eco-system. The data obtained in the B2C and B2B systems is analyzed by brands and distributors to provide better products or offerings to clients. At this time, we have 5000 corner stores, 6000 clients, and 2 global brands with 100's of products being monitored.
Alo Bodega uses the Fremium Business Model where we offer the solution for free to end-customers and corner store owners. However, the brands pay for the acquired data. This is important because we are promoting small corner stores to increase their revenue and a better end-customer experience while gathering data to enhance marketing focus.

With Solve's support, we will divide the funding between marketing, development, and operations. In the development area we will hire .NET Service, Android, and iOS developers. Marketing is very important to us because the segment we focus on is very TV driven, we will allocate funding to promote the Solution in specific popular TV programs with mentions. We will hire a PR company to promote us in Radio and Magazines as well. Finally, funding will be allocated to operations for Accounting and Sales. Brand recognition will help accelerate the use of it.

The two internal risks we face are the bandwidth we have access to, whenever the App starts to grow exponentially we will need to provide a good response time and that is based on servers and internet access. The second biggest internal risk is the financial risk because we still need to enhance the application and the revenue might not be at the break-even-point yet.
The external risk is the acceptance of the App by the corner store owners and clients. The two biggest distributors are now using it for their B2B transactions as well as brands such as P&G.