Babymigo

A women-focused platfom connecting expecting mothers and parents to maternity and childcare service providers via SMS, app and web portal.

Babymigo is a platform that helps mothers ask, chat and connect with vetted, certified experts (lactation consultants, sleep therapists, paediatricians, childhood development e.t.c ) for 1:1 sessions that take place in their homes or virtually. Our goal is to provide comprehensive support for mothers from pregnancy through baby's first year and parents feel supported and cared for at vulnerable times

A lot of couples (average of 20) are becoming parents in nuclear family without hyperlocal support systems and nothing has prepared them for the new experience


Across Africa, Over a million babies are estimated to die in the first 4 weeks of life but most die due to preventable causes.Thousands of mothers also lose their lives due to complications arising from childbirth. A Global report estimates that over two-thirds of newborns & mothers could be saved through access to health, support programmes and medical personnel.

Today over 400million African mothers presently have little or no access to informed decisions during & After pregnancy.

Over 400 million African mothers presently have little or no access to informed decisions during & After pregnancy. Since most other platforms were built before the emergence of social networks, it is almost impossible to make real-life connections or finding or booking hyperlocal services is totally broken on available online platforms due to their old styled approach.
Other emerging competitors are fragmented Facebook groups & Whatsapp groups which are unregulated and trust isn't guaranteed.
We are different because we provide hyperlocal services with reviews from local mothers.We also allow mothers to access our platform via SMS

We leverage our the mobile of simple but powerful mobile technologies to provide access to health care and support services to expecting mothers and parents with babies (0-6years) using SMS, mobile app and web technologies

Our key goals over the next year are:

1) Enhance our offline solutions better using USSD (e.g *234#) channel by partnering with Local mobile operators which will allow mothers to access up to 95% of our platform. Mothers without internet access can currently access 46% of our platform;

2) Sign up more service providers.

3) Marketing through partnerships with public and private hospitals, government agencies, International NGO with database of mothers, Radio and social media.

Our vision is to empower 20 million mothers by 2020 by providing and connecting them with services to help raise healthy children.

Today over 50,000 maternal and childcare services providers (such as nannies, paediatricians, Nutritionists,Babysitters, Childminders, Maternity Nurses, Day care Schools etc ) are cut off the informal sector. Most of these service providers have never been online due to old nature of these industries. Today, we have signed up carefully vetted 7,200 service providers and successful connect them with 800 mothers and parents that needs their services in real time

Today, we have 90,000 mothers registered on our plaform. More than 30,000 questions have been asked from mothers from Nigeria, Ghana, Kenya, south Africa and more than 100,000 question given. Over 1000 mothers has shared testimonies after safely delivering their babies. We have also partnered with more than 7,200 services and connect 800 mothers to these service providers. We presently engage more than 300,000 mothers weekly on our Facebook page.

CEO Olanrewaju developed Babymigo while working with thousands of mothers as a medical physiologist across Nigeria when he witnessed gruesome maternal and infant mortality.

He's been featured across international media outfits including BBC, Ventures Africa, and Huffington Post, and has received numerous awards:
- 2016 award from the Queen of England at Buckingham Palace;
- St Gallen Leader of Tomorrow, International Action Youth Net Fellow, Leap Africa Social Innovator Fellow;
- Described by Mark Zuckerberg as among Africa's entrepreneurs strengthening communities and creating opportunities.

He holds a certificate in 'Leading Change & Social sector Management from the University of Cambridge and Lagos Business school.

We are also partnering with the biggest telecommunication companies in Africa. Even though mothers don't have access to smart phone, they can access 95% of our platform using SMS and ussd codes. We are presently leveraging on SMS, Bot, Facebook internet.org (free basics in Nigeria, Ghana, Kenya & South Africa), simple and easy to use Mobile App and a Web portal to.

- Provide mothers with access to informed health information
- Track their baby and mother's health
- Get answers to their questions in real time
- Find and book maternity services like paediatrician, nanny etc

With Solve's support, we can:

1) Enhance our offline solutions better using USSD (e.g *234#) channel by partnering with Local mobile operators which will allow mothers to access up to 95% of our platform. Mothers without internet access can currently access 46% of our platform

2) Signup more service providers(e.g nannies, hospitals etc)

3) Provide locally relevant contents (Written, prints and video) in local African Languages like Hausa, Yoruba, Igbo etc

4) Marketing through partnerships with public and private hospitals, government agencies, International NGO with database of mothers, Radio and social media