SIGNS MEDIA KENYA LIMITED

Equippping Persons with Disabilities with information on how to empower themselves in the digital economy through broadcasting.

Signs TV propagates Social, Economic, Political and Talent Development of Persons with Disabilities (PWDs). Broadcasts in Sign Language with Voice as an override.Our programming will ensure that the economic literacy and information is adequately articulated to the PWDs.

The programming is made to ensure that the PWDs themselves are the drivers on the shows and will discuss issues intimate to their hearts.

We are a licensed TV station propagating social, economic, political and talent development of persons with disabilities.

Technology, especially digital broadcasting migration, has really helped to effectively disseminate financial literacy information en masse.

We use both qualitative and quantitative measures. Qualitative helps us ascertain the impact based on the literacy indicators, while quantitative enables us to measure the numbers in terms of gender, type of disability, age and county.

Being the only TV station in the world terrestrially we plan to roll in Africa by getting to the DSTV platform to reach out to a good number of PWDs. This will enable them acquire financial literacy.

The Deaf have been greatly empowered through constant broadcasting of the current affairs and opportunities in Sign Language. This group had initially been marginalized and could not access broadcast information for decision making.

We have employed 65% PWDs in our workforce to enable them engage with the fellow PWDs on the daily TV prgramming and all this has been made possible by the digital migration.

Founded by Mr. Luke Muleka and Jared Getanda, still leading the organization.

We plan to involve PWDs in the information generation, training of trainers (PWDs) who will go to the rural of rurals to train the fellow PWDs the same will be showcased on the TV station in the business segment.

Expand our programming to accommodate 10 persons with disabilities and 8 able bodied persons. Acquire 3 more videography cameras and 1 broadcasting van to enable collection of information from the rural areas. We are going to spend 45% percent of the fund to market our presence in the market, acquire 6 billboards in Nairobi for two months. We shall also acquire buses branded as a moving billboards for 3 months in Nairobi.

Internal Risks: Financial, Human Resource risks, we plan to fund raise and train more persons to mitigate this risks.

External Risks: Expansion to the region as we integrate a unified sign language.