Werkabee Mobile Application

The problem we're dedicated to solving is that there’s still no effective mobile digital solution for students, graduates, Not in Education, Employment or Training (NEET) or career opportunity-seekers from any socio-economic background to up-skill and access work experience or employment relevant to their careers.

Universities, career services & job boards haven’t innovated fast enough- processes are slow, complex, admin-heavy, over-competitive and often very biased.

Our company have developed a unique mobile solution as a direct solution to this problem, the Werkabee app (iOS/Android)-

https://www.werkabee.com/ 

Our aim is to instantly connect opportunity seekers with providers on their mobile device, locally or globally, and also help close skills gaps/talent shortages in key industry sectors, particularly those affected by Covid-19. 

We believe our solution has the power to create long-term, significant, scaleable positive impacts-

• Upskilling, employability, employment, labour productivity, economic recovery
• Mental health and well-being
• Diversity and inclusion
• Vulnerability to long-term unemployment, poverty and crime

The specific problem we're solving is lack of an effective digital solution for students/graduates/opportunity-seekers from any socio-economic background to up-skill and access work experience relevant to their careers.

Current state-of-the-art doesn't address existing/emerging skills gaps and industry talent shortages correctly, and still involves individuals applying to posted vacancies (inefficient, over-competitive, open to selection and discriminatory bias). 

In context of this challenge, we propose a direct, measurable way to accelerate pathways to current/future employment across the US and globally. Specifically, we aim to help career seekers become more employable (pre-jobs/subsequent employment focus).

There are solutions to help students/graduates, but they usually focus heavily on jobs/graduate jobs/corporate jobs, and have failed to address the problem at its root.

Existing solutions-

1) Don’t target the right future skills gaps (e.g. tech, digital)
2) Focus on the wrong industries (e.g. hospitality)
3) Don’t cater well to diversity/inclusivity

We're based in the UK but our app will be accessed anywhere and we intend significant US impact.

We have potential to help almost 20 million US students gain experience and/or subsequent employment, but can reach a substantially wider market to include 14% of youth under 25 classified as NEET.

-14.63 million students (public colleges)
-5.14 million students (private colleges)

Werkabee is the first work experience mobile application (iOS/Android).

It instantly connects career opportunity seekers with companies or individual professionals able to provide quality work-based learning opportunities anywhere, and allows them to engage directly via instant messaging or video chat. 

This aim is to save opportunity seekers an enormous amount of time and effort applying to advertised vacancies, by providing them with an instant, ranked shortlist of their most relevant and closest company/professional matches to engage with.

Here's a short app explainer- https://bit.ly/3c3jZbL

It will also save opportunity providers significant, time, staff resource and budget associated with recruiting emerging talent to help grow or scale their business, by providing them with an instant, ranked shortlist of the most relevant matches and allowing them engage with them directly from their mobile phone (we also plan a web app so there is another option).

Here's a short app explainer- https://bit.ly/3koH8bz

The application uses an existing user matching algorithm, 'Nectarmatch'- a unique/complex matrix of personal, skills, experience, industry, opportunity and location attributes and automated/manageable shortlisting functionality.

We would be using a portion of funding support to implement defensible and patentable machine learning and natural language processing as part of the product's iteration and improvement. 

Our target population is comprised of two overall user segments the application will support- a main impact measure being the quantity and quality of work-based learning opportunities successfully brokered between the two segments, (e.g. companies offering internships, volunteering, virtual project work, and any subsequent contractual employment).

1) US college students, NEET youth 

2) US SME companies, micros, start-ups 

Although this serves as our main target population, these segments are not exclusive. For example, our application will also be suitable for individuals studying at institutions not classified as public/private colleges, (e.g.) skills boot camps, or to final years high school students. It may also be relevant to some corporate-level organisations, but again these are not direct targets.

We currently have 1,600 pre-launch sign ups we engage with directly as part of wider preparatory work and research, including surveying/conducting social media/email outreach to gather qualitative target user data to help inform product design/functionality decision-making.

Our solution has the power to directly and meaningfully improve their lives through connections with companies/professionals across the US/globally who can provide them with greater/more equal access to career opportunity and upskilling, increasing employability, improving mental health/well-being, supporting diversity and inclusion, and reducing vulnerability to long-term unemployment, poverty and crime.

Covid-19 has greatly exacerbated US socio-economic instability, with the future workforce's college students and NEET youth, and the economy that relies on their progression, experiencing critical levels of unemployment, social mobility and discrimination. 

And yet, this population is not being provided with innovative solutions which help boost employability and mobility in line with both desired career paths and industry sectors experiencing the greatest talent shortages, (e.g. IT.)

Our solution relates directly to this challenge, delivering technological innovation to increase access to work-based learning, upskilling and training in professional environments, and further supporting workforce entry, job transitioning and reduced vulnerability to unemployment.

Our company was incorporated and we are currently based in London, United Kingdom, however the Werkabee app is designed to support geolocation and global search, so is not location-dependent. The US is a major market of focus.

Our initial early strategy is to launch our product in London and the US state of New York so we can saturate the largest potential markets of relevant users of our application, quantified by numbers of college/university students, SME-level hiring organisations, and educational institutions. 

This will also help mitigate any risk of 'chicken and egg' scenarios where markets exhibit incongruent quantities of opportunity seekers in comparison to opportunity providers.

Our initial go-to-market strategy is London and New York, which together combined presents huge market opportunity of 1.4 million college/university students, 2.9 million SME-level organisations and 360 colleges/universities alone, exclusive of NEET and corporate organisations. 

We plan to quickly grow user bases in more key cities and states which exhibit similar target user/market characteristics- California, Illinois and Washington State (US), and Manchester, Newcastle (UK) as foundations for wider strategic global expansion, (e.g. Asia).

1. Two fulltime
2. Two Sub-contractors
3. Two part-time interns
4. One advisor
   
   No paid staff at this stage (bootstrapped)

Challenges associated with diversity, equity and inclusion are of high importance for both our end users and our own organisation.

We are fully-committed to the education and adoption of principles relating to these challenges for organisations involved as users of our application, and will be educating company/professional users of equality and diversity-based hiring policy at all times.

All staff and sub-contractors involved in our organisation and project will be subject to full government guidelines and equality and diversity policy to ensure everyone is protected against unlawful or unfair discrimination. This is something we will continue to promote and maintain, and adopt into all future recruitment and selection policy of new roles by, for example-

• Including statements encouraging applications from under-represented groups
• Targeting advertising to reach under-represented groups.
• Promoting opportunities in under-represented communities

Our project proposes transformation of our existing product into a new response aimed to support access to and progression of a wide variety of key industries (e.g. digital, creative, technology, financial). 

We'll improve on the current state-of-the-art (e.g Handshake, Shapr, Opportunity) by re-inventing how parties connect via mobile (e.g. no posted ads, no click-applying to vacancies), evidencing stronger value proposition and USP differentiation, (e.g.)-

• Removal of need for career service portals/job boards/on-campus recruitment
• Exclusive 'pre-jobs' focus, not jobs/grad jobs/corporate
• Elimination of recruitment admin- no CV's/cover letters/applications
• Identification of key skills gaps/industries relevant to desired careers

We'll continue extensive potential competitor landscape research, identifying any new initiatives/substantial product pivots and analysing user feedback to improve our product so we maintain competitive advantage/vast majority market share. 

Our approach will involve patent establishment and protection of unique company intellectual property through iteration to the application's existing user matching algorithm, 'Nectarmatch'- a unique/complex matrix of personal, skills, experience, industry, opportunity type and location attributes and automated/manageable shortlisting functionality which has not been attempted nor implemented by any state-of-the-art mobile careers product.

This is company secret sauce, copyrighted, and will be first to be implemented using machine learning and natural language processing at pre-jobs level. It cannot be guessed nor replicated by external parties, making our product completely unique, fully protected and defensible, with no legal ties to third-party patent holders nor other restrictions on freedom to operate.

The core software technology which drives our product is new application of existing technology and relates to algorithmic user matchmaking, but extends and advances it a pre-jobs product level, which has not been done before.

Specifically, our approach will involve patent establishment and protection of technology and associated company intellectual property through iteration to the application's existing user matching algorithm, 'Nectarmatch' via implementation of natural language processing and machine learning, in support of highly-accurate user matching and shortlisting. 

Nectarmatch will become a unique and complex matrix of personal, skills, experience, industry, opportunity type and location attributes combined with automated and manageable shortlisting functionality. This has not been attempted nor implemented by any state-of-the-art mobile early careers product. 

In a general sense, the core technology of the Werkabee app is already used and accepted in very popular dating-style user matching applications, (e.g) Tinder, Bumble and Hinge.

The similarity is that users build profiles and algorithms analyse and interpret profile and settings data to deliver potential suitable matches based on that data. 

But what we're doing is making it more sophisticated and complex and unique- far more than location-based matching for quick swiping based on appearance. 

Our approach can be thought of as an advanced dating site like E-harmony, where a more extensive set of attributes are in place.

But we aim higher still- we want to adapt this core technology across into a unique and complex matrix of personal, skills, experience, industry, opportunity type and location attributes, boosted by automated and manageable shortlisting functionality, and supercharged by natural language processing and machine learning to make it far superior to state-of-the-art, defensible and patentable. 

Here are our product demos (included earlier in this application too)-

https://bit.ly/3d4WZJR

https://bit.ly/2F3nNxw

Our company Werkabee Ltd. has developed a mobile application as a direct solution for students, graduates or opportunity-seekers from any socio-economic background to up-skill and access work experience relevant to their careers. Current lack of this contributes to wider problems with employability, social mobility, equality, diversity and inclusion. 

Our main target population is comprised of two overall user segments the application will support-

1) US college students, NEET youth 

2) US SME companies, micros, start-ups

In parallel to our design/development activities towards output of the product prototype, we've conducted significant preparatory research in aid of concept validation.

We've obtained over 1,600 sign ups organically through direct outreach and word-of-mouth, and gained supportive evidence from social research and closed beta test surveys.

Specifically, we've gained data/feedback relating to concept, design and functionality but just as importantly on the value the product can provide to both user segments and the problem specific to each that it will help solve, (e.g.)-

-Faster/more efficient/more cost-effective early talent hiring for companies/professionals
-Faster/more direct/more equal access to valuable work-based learning opportunity for early career seekers

We've not released the application so cannot report on social impact evidence, but we treat our current product output and complementary research activities as ways to demonstrate clear product-market fit and willingness to use our application from both sides.

For early career seekers, short-term outcomes of this will include development of new skills and securement of work-based learning opportunities, (e.g. internships, remote project work) and/or subsequent contractual employment, directly resulting from use of the Werkabee application.

Opportunity brokerage will add significant value to the US early career seeker population, paving the way for strong contributions towards government policy/practice surrounding work-based learning, (e.g. paid vs unpaid internships) and supporting graduate destinations, equality and diversity data within the context of higher education in the medium term. 

Longer-term outcomes relate heavily but not exclusively to significant and scalable social impacts, from more equal/inclusive access to career opportunity (e.g. at-risk/low socio-economic/NEET youth), decreased vulnerability to unemployment, poverty and crime, and the increased mental health/well-being and decreased anti-social behaviour which will occur amongst the population as a result. 

In-line with our initial go-to-market strategy of making the Werkabee application available in London and New York, our goal by the end of 2021 is to help broker work-based learning opportunities and/or subsequent jobs for 2% of our wider US/UK target combined market of 1.4 million college/university students, and reduce the percentage of NEET youth in each market by 1%.

This equates roughly to 448,000 new opportunities for early career seekers and reductions in NEET youth from 15% to 14% (US) and 11% to 10% (UK).

In 2022 we plan to expand user bases in more key cities and states which exhibit similar target user/market characteristics, including California, Illinois and Washington State (US), and Manchester, Newcastle (UK) as foundations for wider strategic global expansion.

By 2026, we will have established office bases and scaled successfully into 9 regional markets, via replication of go-to-market market strategy implemented in cities like New York and London, but tailored to each wider international target population characteristics. Regional markets of focus include India, China, South America and Australia, while elements of market strategy include, but are not limited to- 

-Free download (App Store, Google Play, Website)
-Non-exclusive licencing (Universities, colleges, high schools, vocational, skills boot camps)
-Educational influencers     
-Grass-roots social/affiliate marketing activities
-Commercial partnerships
-On-campus ambassadors, product sales/support teams in key cities in each regional market

Our five-year goal is to use our application to create opportunity and positively transform the lives of over half a billion individuals. 

Our company will benefit significantly from lack of common barriers associated with bricks and mortar companies, (e.g.) our freely available on-line product, reduced need for infrastructure/physical assets, lack of competitors and markedly short/cost-effective value chain. 

We do, however perceive barriers associated with Covid-19 in the short-term should circumstances continue throughout 2021 because it may keep SME talent hiring lower due to budget, debt or cashflow issues, affecting levels of opportunity offered to early career seekers.

Also, as we'll be offering a new product alternative to anything state-of-the-art, we may face initial challenges in educating our target market population market, (e.g.) companies used to using traditional job boards to hire talent.

This might create disproportionate user segments (chicken-and-egg situation) which would impact the product's potential to broker enough work-based learning opportunities, and have wider associated impacts.

Financially, we're dependent on initial grant funding/start-up capital in Year 1 to effectively iterate our existing product, particularly towards technological costs required for implementation of natural language processing/machine learning elements which improve the product offer.

Failure to access funds to support this as well as further development of a web application option for on-line use would be an additional barrier. 

In the longer-term, any difficulty in securing support collaborations of key educational/social impact/government stakeholders, (e.g. US Department of Education) could affect our ability to scale and create the level of impact we intend.

We're confident that any potential barriers associated with on-going Covid-19 situation throughout 2021 can be effectively overcome by placing emphasis on and allocating more resources towards-

1) Targeted marketing and outreach campaigns to effectively educate companies and professionals about the benefits of offering remote/virtual project work as a focus over on-site opportunities

2) Communication and education of measures of financial support which may be available to support SME hiring efforts and campaigns, (e.g. government support initiatives).

3) Education of use of the Werkabee mobile application over anything state-of-the-art, (e.g. job boards, careers vacancy portals) through clear communication of USP's, cost and efficiency advantages, (e.g. instant user matching and shortlisting, absence of recruitment administration).  

Failure to access any form of start up capital as a barrier can be effectively overcome through development and deployment of our existing product as an introductory alternative- a reduced feature prototype aimed at a smaller test community of opportunity seekers and providers.

This would still be very valuable in terms of gaining feedback and brokering opportunities, but it may not allow us to have the level of impacts on SME hiring or career upskilling/employability we intend.

In the longer-term, any difficulty in securing support collaborations of key educational/social impact/government stakeholders will effectively be overcome by-

1) Leveraging the considerable expressions of interest already secured with the UK stakeholder community, (e.g. university pilot partners), and translating benefits of collaboration to US stakeholders. 

2) Re-organising go-to-market strategic marketing priorities to widen relevant stakeholder outreach- business, social, educational, EdTech thought leaders, groups, communities, societies

As we've not yet made the Werkabee mobile application available to users, we are not able to collect nor report on any user-related outcomes data.

Moving forward, outcomes data collection will include, but not be limited to-

• User data- quantities of daily/monthly active users, user segment breakdowns, ideal users
• Financial data- subscriptions/purchases/licenses  (opportunity providers/educational institutions)
• Opportunity volume data- brokered work-based learning opportunities, (e.g. internships, projects, volunteering opportunities), contractual employment (part-time, full-time, temporary)
• Opportunity characteristics data- type, industry, length, locations, roles, skill development, timing, duration, payments
• Opportunity provider data- business specialisms, size, workplace cultures
• Opportunity seeker data- age, skillsets, experience levels, study backgrounds, personal attribute levels, social mobility levels, interests, cultural values
• User segmentation data- geographic, psychographic, cultural, socio-economic 
• Equality, diversity and inclusion data- ethnicity, educational disadvantage, gender, disability, parental education, religion/belief, sexual orientation

Our Founder developed the concept for Werkabee because he has always been extremely passionate about the needs of our future workforce, can identify and empathise with the huge career challenges and inequalities they are facing, and wanted to build something unique to help solve them.

Our team is small but we have a long track record of developing and managing innovative projects and initiatives in support of early career employability and mobility. Our Founder is an ex-patriate who initially struggled to find any level of career success due to lack of experience, life experience which provided considerable motivation for this solution.

He personally has over 15 years' experience dealing on the ground floor with the specific issues both early career opportunity seekers and opportunity providers continue to face when trying to connect, and in particular with early career seekers from minorities or NEET who continue to struggle to access work-based learning opportunity.

Our core team are former colleagues from London's elite Russell Group university, King's College London and the UK's largest student finance provider, Future Finance. Together, we possess an extensive range of skills and experience uniquely relevant to both our customer segments and to the problem we are trying to solve, plus an intimate knowledge of the rapidly-growing global Digital Talent Acquisition and Educational Technology landscapes.

As former and present educational partnerships managers, we also possess very large educational stakeholder networks which we can use to leverage a multitude of mutually-beneficial support partnerships which help our company grow and scale.

We are a new company without a product not yet on the market, and no formalised partnerships agreements in place. As we are based in London, we are in discussion with a multitude of potential UK partners who have expressed strong interest in partnership collaboration, including-

1) Universities, Further Education Colleges, Skills Boot Camps who have agreed to support and promote the pilot of our application amongst their institutional networks (opportunity seekers and providers)-

• City, University of London
• University of Essex
• University of Westminster
• London School of Science & Technology

2) Student-focused/business/corporate organisations who we will partner with as co-supporters and promoters of similar missions and drivers, (e.g. the upskilling, equality, employability and social mobility of the future workforce-

• Prospects
• British Chambers of Commerce
• Steps To Work
• National Council for Work Experience

3) Strategic support collaboration partnerships who have expressed interest in social impact support, mutual collaboration and/or investment- 

• Nesta Innovation
• CAF Venturesome
• Emerge Education

We have two main beneficiary segments-

1) US college students, NEET youth 

• Any individual who benefits from using Werkabee to access/secure work-based learning opportunities/subsequent employment
• Regardless of age, study, socio-economic or cultural background

2) US SME companies, micros, start-ups, individual professionals, mentors 

• Any company/individual who benefits from using Werkabee to source, engage with and/or hire emerging talent

Educational institution stakeholders are seen as a third beneficiary, (e.g. student/graduate/alumni and employer networks).

We've no plans to monetise from opportunity seekers. Paying customers will be companies/professionals/institutions- multi-stream revenue model of paid subscriptions, educational institution licensing, in-app advertising.

Opportunity seekers will use the application as it presents significant value-

• Greater/more equal access to opportunity
• Upskilling
• Boosted employability and social mobility
• Mental health/well-being
• Inclusion
• Reduced vulnerability to unemployment
• Reduced anti-social behaviour

User/user survey data will measure impact, (e.g.) employability attribute levels (skills, knowledge gained), securement of opportunity/employment (work-based, jobs), transitions from underemployment into stable employment, equality, diversity and inclusion data.

Opportunity providers will pay to use the application as it presents significant value-

• Faster/more efficient/more cost-effective hiring
• Boosted business productivity
• Increased business revenue/profitability

Wider industry/economic benefits include reduction of skills gaps/talent shortages in at-risk industry sectors, supporting US economic growth/recovery.

User/user survey data will measure impact via opportunities offered/brokered, business productivity and profitability, and more widely, (e.g. reductions in industry skills gaps/talent shortages, un/underemployment)

Profits will be re-invested into development of additional employability support solutions, team/global base expansion, implementation of wider sales/marketing strategy and partnership development as we grow/scale into larger regional markets.

As a bootstrapped early stage start-up, we're currently seeking grant funding and seed capital investment to support iterated development of our existing prototype application to ensure it is as stable/scalable as possible, and to help fund successful market commercialisation of our new product.

At monetisation stage, our multi-stream revenue model will create financial stability via-

1) Paid subscriptions (annual, lifetime, 1,3,6 monthly)
2) Educational institution licensing
3) In-app advertising 

Our direct potential customer research has shown that companies/professionals are willing to pay a minimum of $70 for an annual or lifetime purchase of the Werkabee application, and we expect to be in a position to raise pricing models within 6-12 months once our brand is established.

As on on-line business with a clear route to market and direct-to-consumer sales distribution strategy in place, we will be able to run the business extremely cost-effectively.

In particular, we will minimise staff costs via outsourcing of technical development and maintenance expertise, leverage our existing extensive educational stakeholder networks to boost organic growth, and using SaaS across the board in key areas of operational focus (e.g. sales, customer support).

With a strong revenue-generating product on the market, the majority of costs going forward will support implementation of marketing and sales strategies across regional markets, plus hiring of affiliate/digital marketing and business development expertise.

We will leverage high profit margins into the development of new employability and hiring support solutions to monetise from in the longer-term entering new markets of financial opportunity, (e.g. parents). 

We are a pre-revenue start-up company with a product we are launching onto the market in 2021.

To support early set-up, design and development costs since 2019, we have been bootstrapped by our Founder ($30,000 USD) and by a family/friends equity round ($25,000) prior to incorporating as a company in 2020.

We would like to secure grant funding through the Reimagining Pathways to Employment in the US Challenge of $100-120,000 to support our project. We are also interested in securing seed capital investment of $200,000 in exchange for agreed equity. 

We understand this will be dependent on decision-making timelines for the Challenge, but would ultimately aim to secure either or both of these sources of funding by June, 2021.

Our projected Year 1 start-up expenses are as follows (USD)-

• Website Hosting $140
• Business email $77
• Domain Renewal$36
• Legal Fees $580
• Accountancy Fees $770
• Co-working office space $3,200
• Application iteration/development (iOS/Android)$20,000
• Business Insurance $260
• Annual company report filing $10
• Marketing & Promotion $25,000
• Miscellaneous expenses $2,000
• Travel expenses $5,000
• GDPR compliance$250
• AWS cloud hosting $3,800
• Assets depreciation $260
• Project management SaaS $880 
• Email marketing $620

TOTAL PROJECTED EXPENSES  $62,883

We're applying to this challenge because we've developed a unique solution which aligns directly/closely with many missions/goals of the challenge, but we need financial support to improve our product so it can be successful on the market, create large-scale positive socio-economic impacts, and change the lives of millions of individuals.

Werkabee has been conceived/developed to provide greater/more equal access to work-based learning, skill development and training opportunity for anyone entering the workforce, job transitioning or facing unemployment, regardless of race, ethnicity, study, socio-economic or cultural background.

This makes our solution particularly valuable to US individuals from minorities, plus it also falls within the wider scope of the challenge in terms of it's ability to-

1) Support career/employment pathway decision-making )inside and outside of formalised study)
2) Provide early foundations for continued professional development/lifelong learning
3) Reduce skills gaps/talent shortages in at-risk industry sectors, (e.g. arts, technology) through provision of suitable emerging talent

The Challenge partners will be an invaluable source of partnership, collaborative and financial support to help our company overcome potential barriers associated with-

• Reduction in SME hiring due to ongoing Covid-19
• Education of companies/professionals new to mobile hiring/used to traditional solutions
• Effective product iteration/improvement
• Engagement with/support from key educational/social impact/ government stakeholders

Specifically, support will help us-

1) Implement effective marketing campaign/outreach strategies for virtual/remote work
2) Effectively communicate product value proposition to potential users/customers as a new/different alternative
3) Convert our existing prototype to a more stable/scalable platform to support millions of users (e.g. Flutter)
4) Assist with access/engagement/introductions to key government/educational/social impact stakeholders

We believe we have set very strong concept, business and revenue models in place for fast commercialisation of a product we see as having enormous impact potential. 

However, we are a new, early start up and will welcome absolutely any opportunity to connect with and learn from partner and supporter expertise which help us hone our product deployment, sales, marketing and promotional strategies, clarify our value proposition, establish the best possible product-market fit, refine and maximise our technology offer, learn how to raise further capital, and take our product successfully to market.

We also believe we would benefit substantially from access to mentoring support and advisory board members with whom we can liaise with and learn from through education on management, legal, accountancy and corporate governance-related matters.

In the US and UK initially, we'd like to partner with a multitude of key educational, government, social impact, student-led and business-led organisations, including some we're already in discussions with.

• US Department of Education
• UK Department of Education
• UK Department of Work & Pensions
• Nesta Innovation
• Emerge Education
• AIESEC
• Federation of Small Business
• US/UK Chamber of Commerce
• American Council on Education
• US Employment and Training Administration

These type of organisations are committed to the varied needs of the future workforce in many different capacities and alongside a multitude of strategic drivers, from upskilling, employability, equality, diversity and inclusion to business support and technological innovation. 

Their combined support will greatly enhance the visibility/socio-economic impact of our solution through promotional support/access to large networks of relevant stakeholders.

We also intend to formalise/expand upon early discussion surrounding partnership and/or product licensing with a multitude of higher educational, further educational and skills boot camp institutions in key cities, able to effectively support our solution and help grow user base. 

Due to our current London/UK base and existing networks with many prestigious universities, we will look to formalise discussions into agreements with institutions such as-

• Oxford University
• Cambridge University
• Imperial College London
• King's College London
• City, University of London

We'll also be targeting top institutions in New York initially, including Cornell, NYU and Columbia University, however educational partnership focus will not at all be exclusive to top-ranked institutions but will extend widely to colleges which support marginalised individuals from all backgrounds and walks of life.