Preskriber

Access to healthcare in Nigeria and sub-Sahara Africa is still very poor with the following statistics:

Less than 5% have health insurance with over 80% living under $2/day. Also over 70% pay out-of-pocket.

People do not own their health records with many providers still using paper files.

Digital channels are expensive for the average health provider and not accessible to middle and lower-income people

Preskriber is solving all these related problems through an integrated approach, by simplifying and guaranteeing access to value-based healthcare for people, starting with Nigeria. Through our digital platform with freemium and premium features, sustainable subsidies, contributory schemes, and strategic partnerships with HMOs, government agency, and donor partners.

Preskriber will help people to reach more health providers, make better choices, contribute towards a subsidized health plan, control their health records and enable low-income people to focus on their social and economic goals while their healthcare is guaranteed. 

Access to healthcare and improved wellbeing is essential for people to achieve social and economic goals-UN2030 Agenda. In Nigeria where less than 5% have health Insurance, with 80% of her 200million population living under $2/day and mostly working in the informal sector. The problem is further compounded with corruption, poor data capture, and inadequate budget for healthcare from government.

Data also show that 70% of those who visit health providers pay-out-pocket and the people do not trust or understand the benefits of health insurance. More importantly, there is a lack of an innovative method to encourage people contribute towards health insurance in a sustainable way.

Deploying a solution that will ensure a sustainable access to healthcare for middle and low-income people through an integrated health-tech platform, a contributory plan toward a subsidized health insurance plan, improved consumer experience and potential tax incentives will undoubtedly accelerate growth and development. 

Preskriber integrates several offerings in one single values proposition to simplify and guarantee access to healthcare for many people through technology-including in context of limited internet coverage  and through strategic partnerships.

The target market are individual who make up the informal sector and those who fall under the vulnerable groups. Young and upwardly mobile population who are not captured in the formal population will be served by our solution as well. 

We are reviewing articles and publications on accelerating access to healthcare for these target groups and receiving feedbacks from stakeholders. 

We now have a model to drive traffic from the target groups, however, we are working with other stakeholder to ensure retention and  improved consumer experience from our target market.

Preskriber will solve the challenges these target group face in order to access quality healthcare which is important for these target groups to focus on your social and economic objectives.

Trends, events, and data shows that the government of west African countries are unlikely to provide adequate basic healthcare for their citizens, thus, a market driven approach seems a more efficient and sustainable model to guarantee access primary and secondary healthcare. Many Nigerians are not partaking in the government's contribution health insurance scheme because of poor feedback and blame-game. The private health-insurance model lacks a transparent and subsidized contribution scheme that will ensure transparency, accountability and improved patient experience.

Preskriber is using technology and strategic partnerships to sustainably solve these problems and ensure continuity. 

Solving the problem of access to health care from a patient-centric perspective and integrated approach is a unique selling point for Preskriber. Having a consumer-driven approach is important in creating affordable access as well as autonomy on the part of the consumers. Most of our competitors focus more on serving the providers but focus less on patients that are the main clients/consumers of health care services

We know that people do not trust existing health insurance contribution schemes and the bulk of the population cannot fund the private insurance, thus, Preskriber innovatively and transparently will encourage contributions towards health insurance while providing guarantees for health providers and their customers who are our customers as well.

In conclusion, Preskriber enables health providers to collaborate and serve their customers better, thus providing a one-stop shop for patients to access primary and secondary health, whether they have insurance or not. 

Preskriber is a software as a Soluton (SaaS), built to integrate healthcare providers, educate and empower patients to easily access healthcare providers, own their health data, and give feedback.

Preskriber is in the process of on-boarding several categories of users. There are about 50 patients, 20 doctors, 5 hospitals, 70 pharmacies/pharmacists, 2 labs and 2 HMO partners. We consider that we are piloting with these users and will build traction from here.

Preskriber is available as a web solution on www.preskriber.com while the mobile application are being designed and worked upon.

The vision is to simplify access to healthcare through the provision of patient-centric digital platform that helps providers access patients, and provides guaranteed in terms of payments and quality services for both parties.

To achieve this objective, we start by providing people to subsidized health insurance plans and we work to subsidize these health plan through our business models to get people covered for year1. By year 2, those subsidized will be able to contribute something to their health cover, while we incentivize those who contribute more with higher benefits. we also solve the issues of customer service and improved experience for the patients, including rating features. we will also provide a transparent claims tools for providers and work to enhance transparency and accountability for all our stakeholders.

The next 12 months will be measured by how many patients are insured through our model and the retention rate from the numbers insured.

To achieve continuity and increase in the contribution scheme to have health insurance for people not covered in the formal sector or for people not satisfied with the government option, we are introduced a model that works with existing private HMOs and will incentivize contributions from private enrollees and from corporate CSR strategies.

This can be connect easily to the existing schemes of the public sector where we can extend benefits and data in encourage accountability and improve the public contribution scheme

The public contribution scheme is managed by the National Health Insurance scheme which is also the regulator of health insurance in Nigeria, we can support that contribution scheme by encouraging that contribution to be used by the respective enrollees to make choices and access benefits that we offer.

Collaborating with the NHIS is already a future strategy in the pipe line after we may have built tractions.

Our solution thrives on technology and relationships. Technology is somewhat absent (although there are some technology) from the social health contribution scheme. We can use partnerships to offer the users choices in a way that the benefits to the NHIS is improved and the contributors and users are more satisfied. 

Our solution was built with universal and popular programming languages following international health standards of HL7 and HIPAA. Building APIs and interoperability is already incorporated in the architecture of the digital platform. Strategic partnerships to improve the operations of existing stakeholders are already a business approach we have incorporated for success and sustainability.

The medium term strategy is to work with health providers, as agents of change. and use mobile USSD technology which is cheaper and popular for low connectivity environments.  

We are currently serving 50 patients, 22 doctors, 70 pharmacies/pharmacist, 5 hospitals, 2 laboratories and 2 HMO partners.

In 1 year we want to serve 1000+ doctors, 50,000+ patients, 1000+ pharmacies, 100+ hospitals, 20+ laboratories and 10+ HMO partners

In 5 years, we expect to serve 1million plus patients, 10,000+ doctors, 5000+ pharmacies/pharmacists, 100+ laboratories, 20+ HMO partners etc.

In the next year our goals are t grow the traction and user base, sign new partnerships with regulators and providers and reduce our financial burn rate.

By the fifth year we expect to have become a profit generating company with great emphasis on on improving access to health care in sub-Sahara Africa

Barries to achieving our goals are that they are dependent on partnerships and we expect our partners to abide by MOUs we enter into.

We also know that the bigger players and multinationals to compete in this space.

Adoption risks also exist where we may have to improvise to have users in certain area buy into our solution. 

We have identified characteristic that will drive partnerships at various context and we are following that through. we already started with HMOs and will follow with other Health stakeholders especially donor partners.

we also working to drive traffic and retention capacity to edge out competition, while being ahead on new features and improving on feedbacks.

Preskriber is owned and marketed by Fastrust Innovations AB Sweden. The business model on preskriber make it a hybrid business with a profit and not-for-profit model fused together.

We are 7 persons who work on this solution on full-time, part-time and as contractors.

4 work full-time, 2 part-time and 1 contractor

The team consists of passionate professionals who have excel in other areas of business and work life and are committed to achieving the vision set for the solution. The top 3 team members are well experienced and passionate  to achieve our objectives 

Halima Balogun, Acting CEO for Preskriber. Overseeing the various business areas, responsible for research & data to support product development from a user experience and design thinking perspective. Responsible for strategic partnerships, and collaborations.

Halima is a multitalented professional, a natural leader and facilitator with extensive experience as a research scientist with a PhD in Immunology, and Public health systems policy and economics MPh). 

She has experience in digital transformation, and change management with executives. She is always driven by her passion for improvement in health care delivery and the education sector. 

 Saliu Amedu, Chief Product Officer.  Experienced business strategist, financial expert and product owner with over 15 years professional experience in banking, SME, and digital start-ups. He has a bachelor degree in Accounting, and two masters’ degree in International Strategic Management and EU Tax law. 

He co-founded ReceiptNG https://www.receiptng.com and has advised starts-up like SchoolTry https://www.schooltry.com 

 Paul John, CTO & Senior Consultant: IT Solution Architect, Project Management and Quality Assurance. Paul is a seasoned Senior IT Executive with a distinguished track record in global, complex environments. Highly skilled at leading operations, senior teams and executives through advanced digital technologies. He combines technical ability with business acumen to evaluate new technologies and develop partnerships at all levels. 

We currently partner with Hygeia HMO Nigeria. This is a leading HMO with about 22% of the market share.

We also market with HCI International HMO, a leading HMO i the public sector.

With these two Health insurance providers we, we partner to offer their plans at subsidized rate and ensure those customers access healthcare according to the terms of their plans and begin to build positive experience and behavior organically and collaboratively.

We will provide services and products to individual users (consumers), we will earn commission on the products and can earn fees on the premium services built into the platform.

We will provide freemium and premium services to healthcare providers and will earn fees from the premium services use by our 5 categories of healthcare providers.

We will attract funding through donor activities to subsidize plans and generate funds through that activities and business model. We will earn from collaborations as well. we will then do a valuation after some traction and prepare to raise investment capital for growth. 

We have bootstrapped this solution up to this stage. No funds received yet.

We seek to raise grant funds at this stage and to build traction and generate revenue. We will then prepare to raise capital funds for the private market.

From grant we are applying to raise 1million dollars and will do a valuation after achieving our first year milestones.

We expect to fund about 50,000 people by the end of 2020, and our expenses for these objectives lie around 1 million dollars. However, we may generate as much as that amount, all things being equal.

Winning the WURI West Africa Prize can help us overcome the adoption risk by improving our functionalities and delivery channels. this will also help us build more partnerships for driving adoption. 

Winning the prize will also help our brand and mission statement which is value for our business model of donor partnerships.

Our partnership goals is to follow a perfect market approach that allows potential partners to work with us t achieve their respective objectives.

Our goal is to use our marketplace place approach to help partner improve on transparency and accountability.

We will like to partner Health insurance partners across West Africa, government regulatory agencies and professional associations.