SonoCare

Transforming the African healthcare narrative

830 women die daily from preventable complications in pregnancy and childbirth. Most women never get to know they have high risk pregnancies until they get to labor when it probably becomes too late because our healthcare system is under-equipped and available alternatives are not easily accessible and too expensive.

SonoCare is a mobile solution that helps detect pregnancy complications before they become threats to the life of women through a portable framework that uses a mobile app and portable ultrasound machines and vehicles in delivering conveniently accessible and low-cost life-saving diagnostic imaging interventions at point of care in partnership with aid agencies, NGO’s faith-based organizations and healthcare providers to give women a chance to safer pregnancy outcomes.

SonoCare is distinguished by:

• Innovative technology: SonoCare will be the first to deploy a web/mobile app that will aid ease of access to services, cloud-based patient information storage and real-time access to patient diagnostic records/reports anywhere anytime to aid faster interventions especially in emergencies as well as provider-partner collaboration.
• First in market: SonoCare is the first in the market to offer mobilized diagnostic imaging services in Nigeria and the wider sub-Saharan Africa.
• Portability: SonoCare takes utility of portable equipment that enhances ease of mobility
• Prompt service: SonoCare’s services are delivered within minutes of request anytime, anywhere
• Seasoned, skilled and qualified personnel
• Low price, more value: SonoCare’s services are competitively priced below competitors’ rates yet delivering greater value to users and partners alike (A sonogram costs a minimum of $7 and a maximum of $17 in Nigeria and the average woman requires a minimum of 2 sonograms in a normal pregnancy or more in the event of complications. The rural woman spends an average of $7 in transportation in search of providers before paying the cost of a sonogram. Hence, she spends a minimum of $14 and a maximum of $24 to get a sonogram which is why most rural women never bother about seeking care services. This is apart from the time lost in travelling and the associated inconveniences which have often proven fatal in the case of the critically ill. By delivering these services at points of need, SonoCare takes away these inconveniences, saves time, saves costs (saves an average of $16 per woman), saves lives and makes care services accessibly available and affordable to those women who need them most)
• Unlike these competitors who wait for customers to seek them out and worse still very expensive for the average users as compared to SonoCare which is mobile and delivers the service conveniently within minutes directly whenever and wherever needed

SonoCare will contribute to ending the scourge of maternal mortality around the world especially in the sub-Sahara Africa, enhancing safer pregnancy outcomes; improve access to critical care services as well as improving the quality of healthcare delivery and changing

SonoCare is a mobile diagnostic medical imaging solution leveraging technology and innovation in delivering conveniently accessible and low-cost life-saving diagnostic imaging interventions at point of care that can help detect pregnancy complications before they become threats to the life of women through a portable framework that uses a mobile app, portable equipment and vehicles to deliver interventions at points of need. SonoCare's unique features are: Innovative technology, First in market for mobilized diagnostic imaging services in Nigeria and the wider sub-Saharan Africa; Portability, Prompt service; Low price, more value; Point-of-care service delivery

We want to eliminate paper reporting and improve access to faster and better care which is why we are introducing technology by implementing a web/mobile app that will ensure ease of access to our services, cloud-based patient records; real-time/round-the-clock access to patient diagnostic records for easier and faster medical care; and collaboration

SonoCare's goals over the next 12 months are:

i. Raise $200,000 funding

ii. Deploy 10 new field units/teams

iii. Establish 20 strategic working partnerships

iv. Reach 184,500 users/customers

v. Reach $1,918,800 in revenue

We project doubling our growth annually. Hence, our vision over the next 5 years are:

i. deploy 160 mobile units across the sub-Sahara Africa

ii. Reach 2,952,000 users/customers

iii. Impact 5,904,000 mother/infant lives

iv. Save $47,232,000 in costs for women and their families 

v. Create 800 job opportunities

SonoCare will reach customers through partnerships with healthcare providers (hospitals, clinics and maternity centres); as well as aid agencies, faith-based organizations and NGOs delivering interventions for rural women 

Currently SonoCare has served 21,560 women across Nigeria. These women were reached through their local healthcare providers (hospitals, community health centres and clinics) who partner with SonoCare to deliver the service for their teaming patient customers. 

SonoCare projects to serve 184,500 women across rural communities in Nigeria and Ghana over the next 12 months. In 3 years SonoCare projects to serve 738,000 women across West  Africa. SonoCare will make diagnostic care services easily accessible and affordable for the disadvantaged groups, saving a minimum of $16 USD per woman and her family and giving them a chance to safer pregnancy outcomes.

Expert knowledge and skills in all facets of healthcare, medical services, clinical support services, public health, medical imaging.  

Leadership & Direction

Strategic and Tactical Business Planning

Business Strategy & Execution

Ability to maintain independence and objectivity

Ability to manage change

Ability to think and act strategically

Ability to translate actions to maximize profitability

Uncompromising adherence to prevailing core values

Problem solving

Quick learner

Ability to work under little or no supervision

Flair for learning new skills and taking up new challenges

SonoCare operates on a fee for service model and sells ultrasound sonograms and echo/electrocardiogram services priced at $8 and $20 respectively. This is a combination of B2B and B2C as we sell to both businesses and individual customers. Nigeria has a nominal per capita income of $2,758 with $230 average monthly income but majority of people in the rural areas live below this value. In the rural settings, our customers average monthly income are between $48-$109.The cost of sonograms range between $7 and $17 with an average of $12 while ECGs cost between $22 and $50. SonoCare offers convenience, ease of access, diagnostic accuracy, time/cost savings   and a safer outlook to pregnancy outcomes.

The major barriers to our success are:

i. Access to financing

ii. Access to critical networks and partnerships

Solve can help with funding to accelerate our growth and scaling plans as well as provide access to critical networks that can help us gain partnerships with aid agencies or NGOs that are interested in funding the delivery of healthcare interventions like ours for indigent women across Africa