Submitted
Digital Inclusion

VEST Her

Team Leader
Erika Lucas
Solution Overview
Solution Name:
VEST Her
One-line solution summary:
VEST connects women across industries, regions and career levels to expedite the pipeline of women in positions of power and influence.
Pitch your solution.

Although women represent half of the U.S. population, labor force and businesses, we are underrepresented in rooms where decisions are being made and where women's voices desperately need to be heard. 

To make things worse, the pandemic has disproportionately affected women in the workplace.

More than half (53%) of women in the workplace are experiencing burnout. 

One in four working women in North America are considering downshifting their careers or dropping out of the workforce.

For working mothers, particularly those with young children, the number is one in three.

VEST connects women across industries, regions and career levels to create a support system and makes it cheaper for women to access quality coaching in a remote and flexible environment. Through our established networks and partnerships we are also able to provide career mobility and opportunities to the women we serve. 

Film your elevator pitch.
What specific problem are you solving?

Workplaces were never designed with women in mind, as a result women continue to suffer the repercussions of a system that was not built for them. The pandemic has directly highlighted this as more and more women continue to leave the workforce. 

Furthermore, we still hire, promote, appoint and invest through existing networks. Plenty of research shows male professionals have benefitted from coaching and networking organizations for decades. Utilizing these platforms to find jobs, receive promotions, and secure funds to start a company or investment funds. Women have often been intentionally or inadvertently excluded from such opportunities. Covid has made it even harder for women with families to join these opportunities.

As a result. despite women representing half of the U.S. population, labor force and businesses, we are underrepresented in rooms where decisions are being made and where women's voices desperately need to be heard. This inequality will continue to compound unless we intervene.

What is your solution?

VEST curates and provides top tier coaching in an affordable and collaborative manner and connects women with other influential women, so members become top of mind for career and investment opportunities. We do this virtually through out platform. 

VEST Her U on-demand masterclass platform helps women join/re-enter the workforce by providing on-demand classes and career resources through VEST established partnership network.

VEST bureau, is a talent bank of influential women with the skills, training and network needed to create impact at scale.

VEST Her Podcast, curates and invites guest speakers to help women navigate through established societal norms and bias: from being discouraged from studying certain subjects, to facing discrimination during the hiring process, unequal pay and restricted career progression. 


Who does your solution serve, and in what ways will the solution impact their lives?

 Expediting the number of women in leadership across industries and sectors means women will have more influence over markets, equitable policies, and flow of capital. 

Women are more likely to embrace employee-friendly policies and programs to champion racial and gender diversity. In fact more than 50% of women say they consistently take a public stand for gender and racial equity at work, compared with about 40% of men. Senior level women are also more likely to mentor and sponsor other women: 38% of senior level women currently mentor or sponsor one or more women of color, compared with only 23% of senior level male peers. 

Which dimension of the Challenge does your solution most closely address?
  • Equip everyone, regardless of age, gender, education, location, or ability, with culturally relevant digital literacy skills to enable participation in the digital economy.
Explain how the problem you are addressing, the solution you have designed, and the population you are serving align with the Challenge.

Workplaces were never designed with women in mind, as a result women continue to suffer the repercussions of a system that was not built for them. The pandemic has directly highlighted this as more and more women continue to leave the workforce. 

More women in positions of power and influence will lead to a compound effect, more representation, more role models and more best practices shared, which will also result in more equitable spaces as women tend to embrace employee-friendly policies and champion gender and racial diversity.

In what city, town, or region is your solution team headquartered?
Oklahoma City, OK, USA
What is your solution’s stage of development?
  • Growth: An organization with an established product, service, or business model rolled out in one or, ideally, several communities, which is poised for further growth.
Explain why you selected this stage of development for your solution.

We've reached more than $100,000 in revenue in less than five months after we launched. We have active members as well as secured partnerships. Our most recent partnership includes partnering with the Mayor of Oklahoma City to act as a talent back to put more women in public boards and commissions. We are a finalist of the SHRM Better Workplaces Challenge and have moved on to the second phase of Google's Impact Challenge for Women and Girls. 

Who is the Team Lead for your solution?
Erika Lucas
More About Your Solution
About Your Team
Your Business Model & Partnerships
Partnership & Prize Funding Opportunities
Solution Team:
Erika Lucas
Erika Lucas
Co-Founder