Preserva

The mechanisms for environmental compensation that the current market offers do not add a defined commercial value or positioning for companies. Likewise, the current mechanisms do not create an environmental commitment with improvements in the production chain where people are not accustomed to protecting their land and preserving it.

We are creating and designing sustainability indicators that allow us to assess environmental results, align them with the value strategies of the companies and give them transparency and traceability so that they can be validated and certified.

We are designing a technological tool to allow any organization to invest in environmental results supported by real projects.

By enabling companies to invest in environmental solutions from anywhere in the world, we will accelerate the growth of ecosystems in a sustainable way,  adding value for the market and investors, giving a commercial value to the environmental results achieved with the communities.

We want to tackle carbon emissions, involving companies and making them commit to reduce and mitigate their emissions along their entire supply chains.

Emission mitigation and reduction models are underutilized tools in the world. Few organizations have actions in place to offset their emissions, and this is caused by the lack of long-term solutions provided by policies and their low enforcement rates.

Production processes generate greenhouse gas emissions that are not easily avoided. In addition, in linear economic models, harm caused is not compensated for, creating unsustainable systems towards climate change.

In many cases, processes are not transparent or strict along the entire production chain (greenwashing).

Environmental promises are not currently linked to solutions and remedies that should be everyone’s responsibility. It is necessary to organize accessible participation mechanisms with commitment along the production chain. 

The mechanisms for environmental compensation currently offered int he market do not add a defined commercial value or positioning for companies and brands. Likewise, the current mechanisms do not create an environmental commitment that creates improvements in the production chain where campesinos (peasants) are not accustomed to protecting their land and preserving it but rather have historically used their resources in an unsustainable manner.

We are an organization created with the purpose of designing, implementing and managing projects to preserve and restore the environment, following a positioning strategy for committed companies.

Our job consists of establishing the strategy to achieve the environmental goal of each company and align it with the value strategy of each client.

For this we design environmental projects and or their respective indicators so that the results obtained over time can be validated, verified and certified.

Our technology under development is based on efficient systems for measuring environmental results, and on a platform that allows investing in projects, validating and verifying the results in real time and commercializing the property of the environmental benefits obtained from the projects.

Our value proposition is that with our projects, companies can include the entire production chain in their sustainability programs. This enables them to reduce climate risk, work in areas of interest to companies, build compensation so as not to depend on third parties, give traceability and transparency to sustainability work and build offsets to avoid cost overruns and promote and develop the added value of products and brands due to their commitment to sustainability, based on facts.

We intend to serve the companies that want to achieve environmental goals in a responsible, transparent and committed manner. As the creation of economic models that allow environmental offsets become relevant to companies, there will be increased interest for creating solutions to tackle climate change. With this project, we intend to create examples of environmental strategies, document and publish them so more companies gain interest in searching for environmental offsets in their business lines and that they mitigate the emissions that they are unable to avoid. Additionally, our solution emphasizes the importance of protecting natural sources and developing models of sustainable production of primary resources, caring for water and forests, and creating sustainable agriculture and cattle raising methods.

In addition, it is important to rise awareness that environmental projects must be thought out and designed so they are visible in the medium and long-term. In other words, that the results of environmental offsets are not immediate and so it is important to start as soon as possible. 

Companies will benefit from our offering as our environmental projects have an administration agreement by which Preserva oversees the management of the project and so the companies can spend valuable time in their daily activites. Preserva is in charge of the disclosure of results, measurement of environmental benefits, and organization of future certifications if so defined with the project participants.        

The novelty is based on two lines. The first is to allow the closeness of the company’s positioning strategy with the projects that are designed to be efficient and to offer environmental results. The second is to allow that environmental efforts in the estates are well documents and that advances and results are clearly shown so to promote the growth of the sustainable production models in which the environmental results have a tangible value for those who carry out the environmental preservation, restoration and sustainable use processes.

The participation of companies in these models of preservation, restoration and sustainable use, positions them among their clients as an environmentally conscious organization. This enables proximity and trust with their clients because of the positive impact they are having on the Earth. Simultaneously, the current agricultural models generate sustainable productive examples for the communities in which there is training and respect for the Earth and which are valued by the companies which oftentimes are distant. 

Directly with communities and people, our value proposition involves creating environmental awareness from production to consumption.

The creation of environmental indicators allows us to provide a measurable, verifiable and certifiable value to the environmental results, so that it acquires an important value for those who work the land, changing the model of linear use of primary resources, to a circular model in which to care the ecosystem is profitable and has a market value. 

The use of technology to build efficient methods for measuring environmental results is very important to achieve efficiencies in monitoring environmental results. The construction of a platform that offers the market an investment mechanism in environmental projects that allow the construction of offsets, foreseeing an ever higher demand for verified environmental results, it is essential so that action can be taken against climate change, adding value to companies and brands and not continuing to wait for solutions to come from governments and large corporations.

We offer a mechanism to bring environmental solutions and compensation mechanisms closer to companies in ways that they can meet their objectives without having to depend on the carbon certificate market or manage or develop projects that are not part of their core business.

Our goal is to preserve and restore carbon-rich ecosystems and biodiversity hotspots, based on developing local projects financed by companies interested in compensation, so that the cost of the work is offset by the need to position itself as committed companies meeting sustainability goals.

Our proposal includes building verifiable indicators to monitor results, creating environmental measurement standards that have a quantifiable value in the market, to make profitable to conserve and restore ecosystems, value environmental work so that they have a sustainable price in the market and build an investment platform so that companies can access projects directly and efficiently.

Preserva is the result of a union of professionals with extensive experience in different areas, we are an expert team in forest management, environment, legal matters, project management, media and content. We have the capacity to execute environmental projects in different areas of interest.

We joined forces two years ago with the purpose of designing solutions for the market so that we can act in favor of the environment.

We are currently designing strategies for companies in the plastic, food and transportation sectors to make their compensation and meet their sustainability goals against climate change.

Additionally, we are designing a technological platform that allows investing in environmental projects to build offsets.

Finally, we are designing environmental indicators, associated with production models, based on technology to measure, validate and certify environmental results so that added value is added to products and brands.

We want to offer the market a compensation alternative that does not depend on carbon certificates but allows the development of projects aligned with the compensation strategy and goals over time.

By using blockchain technology, we are enabling any organization to build its own offset strategy and also invest in environmental projects to provide more offset opportunities to the company.

Additionally, we design environmental indicators aligned with the sustainability strategies of the companies to give traceability to the results and align them with the strategies of each client.

Our expectation in these two lines of work is to build a market to promote the development of forests and environmental solutions that really add value and are affordable to companies, dedicate ourselves to environmental work to support the needs of companies, which have other market objectives but that need environmental solutions to support sustainability requirements within a circular economy framework.

This strategy allows our clients to achieve compensation objectives without the risk of supply and demand for certificates or their possible increase in costs as more companies seek these compensation systems.

Our solution is also innovative because it brings environmental compensation closer to the commercial objectives of companies and makes it easier to meet sustainability objectives in real and measurable projects

Current number of people we are serving: 200 

The number we will be serving in one year: 800

The number we will be serving in five years: 1.000.000

For our project goal we have established the following indicators.

Make commercial contact with 2000 companies registered in the database of the chamber of commerce, selected by size.

Focus the commercial work according to results obtained in the first 100 contacts.

Get an appointment with the CEO-CMO or responsible for sustainability in each company.

Make 200 personalized project proposals

We've developed a indicator system to be clear about the fulfillment of the sustainability goals: 

• Carbon footprint, measure carbon capture in the ecosystems we work. By measuring forest behavior and soil studies.
• Hydric footprint, carry out measurements according to the type of project, validate water turbidity, permeability in the soil, quantity of water that is born in the projects, quality of the water that leaves the intervention areas, change in the rainfall regime.

• Biodiversity, we are developing a citizen science methodology so that the people who are linked to the different projects are those who have the ability to observe and measure the biodiversity of the projects in a that we obtain standardized and traceable records.
• Social indices, we are evaluating to determine the quality of life and equitable conditions of people who are part of our projects, it is an indicator that we are currently studying.
• Within the projects that we are carrying out, we are working on two lines of study, one to use spectral images to obtain environmental indicators, and we are evaluating a satellite carbon capture measurement system. These two new technologies in partnership with third parties.

1 full time

7 part-time

9 contractors

Preserva is the result of a union of professionals from different areas:

RICARDO UMAÑA

Experience in local and multinational management positions and in Board of Directors in the private and union sector. Expert in the management of natural resources. Involved in integral systems in biological fields as well as social fields for the production of sustainable timber.

Santiago Quintana

Industrial engineer, manager and promoter in building and leading companies in the B2B sector of various industries.

MIGUEL RODRIGUEZ

Professor and manager of companies in the forestry sector. 40 years of experience in the design and operation of forestry production systems. Expert in planning and designing of studies of environmental impact, auditioning, implementation, monitoring and quantification of forestall projects in MDL, CCX and other standards.

MONICA LOZANO

Lawyer specialized in the protection of the intangible, brands, patents, copyright, and intellectual property. Speaker in subjects of arbitration and industrial property.

LILIANA VILLAMIZAR

Lawyer. Expert in management of partnerships, contract negotiation, and judicial relationships with emphasis on crisis, international investments, Arbitration Courts, and legal material in the project of Mecanismo de Desarrllo Limpio.

IVAN MEJIA

Expert in the creation of content, brand positioning and communication strategy design. Works in “orange economy” with communities and the construction of sustainable models. 

JOSE VICENTE MOGOLLON

Expert in technology and entrepreneurship. Innovative, business models, impact, and economic development are his greatest skills

Gender inclusion is defined under the participation policies of Preserva, the search for clients, the equal opportunities and salaries. We also intend to hire people that work in agricultural, livestock, and forestry projects. 

We focus on gender equality from the beginning, with the selection of our partners where we always seek equality in the presence of men and women.

In terms of equity, Preserva has developed established mechanisms that guarantee good practices and total transparency, for example we have an established mechanism for the participation of the advisory committee in which each one has the right to shares according to the amount of hours that any one dedicates, these hours have equal value for these who participate.

Finally, our company has defined a code of principles and values.

Internal rationing:

Respect: Valuing and recognizing the other and likewise in the difference.

Honesty and Transparency: Being consistent in speech and action. Manage information clearly.

Responsibility: It is the individual and joint commitment to achieve the objectives agreed upon in Preserva.

Solidarity: It is the willingness to support and support the other party in situations that require it.

Trust: It is the security, belief and persistent faith that someone has, regarding that he and the other parties are suitable to act appropriately in a given situation or circumstance.

Conscience: It is the responsible and personal knowledge of a certain thing, such as a duty or a situation.

We are very interested in the MIT Solve Program in the following terms:

Access mentorship, coaching, and strategic advice from experts, we know that we have a winning project and it is very important to receive external feedback to achieve perspectives that complement and help us continue focusing on added values for market needs, and contribute to the development of our technology tool to make investments in offsets cheaper and more efficient.

Being a new company, based on the experience of our partners, we need to achieve trust for our clients, we believe that this program can give us the support that we need against many companies that need to validate their commercial relationships, especially in the international market.

Our participation in MIT Solve can give us considerable progress in gaining exposure to position ourselves in the market, strengthen our credibility and support our marketing campaigns to offer new compensation tools supported by projects that do their directly work on environmental solutions with communities that otherwise will not have access to the market.

Really committed companies believe and are aware of this type of initiative, therefore it will allow us to reach potential clients in a direct and supported way.

Obtaining economic resources would allow us to accelerate the development of our technological platform, which implies that more companies will be able to participate in environmental projects and we will be able to carry out environmental work faster to reverse the effects of climate change.

Preserva's great challenge is to bring environmental solutions closer so that any company can carry out its environmental compensation, internationalizing our proposal is essential to join forces and accelerate environmental solutions, we have the capacity and knowledge to carry out large-scale environmental projects and we want to take advantage of our competitive advantage by being located in areas where environmental work achieves a very large impact. 

We need support to position ourselves and enter the market where companies have the greatest interest and capacity to compensate, increase our knowledge in international marketing solutions.  

For this we hope to receive advice and knowledge for designing a marketing and expansion plan for reaching companies directly with clear offers and aligned with the commercial interests of companies in the international market, this includes backing and support in the project of positioning ourselves in the market.

In the area of technology, it would be very interesting to receive feedback regarding token systems and information management to use blockchain as a mechanism for traceability and investment in environmental results, supported by real state.

For the commercialization of investment systems using blockchain, we need knowledge and experience that allows us to build the strategy to achieve the interest of the market and quickly replicate environmental investment projects with this methodology.

We are interested in three types of organization to partner.

• Companies whose objective is to find companies interested in making environmental compensation and promote this kind of commitment. This includes companies with commercial interests in b2b relationships or organizations that work for environmental commitment.
• Companies focused on or with knowledge about commercializing projects based on token investments, hopefully specifically in tokens that are supported by real estate assets

• Organizations with experience or interest in research and development in token technology developments with the ability to support investments that generate disbursements upon meeting specific milestones supported by management in real projects.

We would like to partner with them with commercial participation alliances against the results obtained either in the acquisition of clients or in the capacity and positioning of the technological tool.

Our solution is to design, implement and manage environmental projects working in places with communities that normally do not have access or closeness to companies in the world, so that they can, in a verifiable and traceable way, make their environmental compensations, align them with the organizations sustainability strategies and in this way, we can join with the main objective of counteracting climate change.

The tool allows to attract resources so that the communities conserve and restore their ecosystems, value their environmental assets and benefit from the compensation work of the companies, this under a circular economy scheme that is replicable anywhere that can offer environmental indicators and comply with the guarantees of management, permanence and measurement methodologies.

We would use the award to continue the development of the marketing system for environmental projects with blockchain technology, develop the platform to give traceability to environmental results, registration of compensation and investment in projects with specific environmental objectives, we would also use the award to reach the international market using digital marketing methodologies focused on the b2b sector.

Our project uses data analysis and data science to develop and build the environmental indicators that support and provide traceability to the results offered by compensation for companies.

The fact that these results are measurable in an efficient way makes the compensations cheaper and therefore more affordable for the organizations interested in compensating, in the same way they are more transparent to give the guarantees that the environmental results are really being achieved.

These two aspects allow building a market of environmental results that are aligned with the environmental sustainability strategies of companies and that allow generating more interest in compensating, if a company can offer sustainable products, retain its customers and position itself in the market, they will be more interested in investing in environmental solutions that support their commercial activity. This benefits humanity by amplifying the number of offset projects and giving access to any organization to promote these environmental works.

If we win this award, we will use it for the research and development of mechanisms for measuring environmental results using hyperspectral imaging technology and their respective data analysis to make the measurement of carbon sequestration in environmental restoration processes safer and faster. The price will be also used to continue developing the system un wich the data will be registered, a blockchain system to give traceability and transparency to the organizations that make the compensation on the results obtained. 

This technological platform will allow to amplify the number of projects and companies committed to sustainability.

Our offer of environmental projects is in the process of designing a blockchain-based tool to give transparency and traceability to the environmental results achieved in projects designed to offer offsets to the market. This same platform has the objective of offering tokens that grant their ownership of the environmental result of the projects and their respective use to carry out and register their compensations.

The implementation of our platform allows communities to develop their own environmental projects, the results obtained have a standardized measurement system, environmental reference values can be built to improve productive practices and that communities benefit from the income derived from the direct sale of offsets, This also implies building a market for environmental solutions, training communities and building knowledge, promoting the protection and restoration of ecosystems and generating additional income for low-income people.

The price will be used to continue developing the system in which the data will be registered, a blockchain system to give traceability and transparency to the organizations that make the compensation on the results obtained. 

Additionally the tool will allow to issue tokens on the projects so that the participation of the projects and their results is clear and can be marketed by building a secondary market

This technological platform will allow to amplify the number of projects and companies committed to sustainability.