Permalution

If selected winners, we will use the funds to start our large-scale production strategy for our developed technology (Water Radar and Fog Catcher) so we can supply larger projects for fog and cloud water harvesting and be able to expand globally. We will create further opportunities for climate change monitoring and solutions using fog technology and innovation. Additionally, we will expand our fog data analysis and database to become the main actor and reference for fog data, mapping, and water projects globally.

Permalution is a Canadian and Mexican women-led cleantech startup founded in 2015. Permalution is leader in fog water capture technology and integrated solutions, incorporated in Sherbrooke, Quebec, with operations in Guadalajara, Mexico and Lima, Peru.  If fog water can be accessed globally, then we can count on a new substantial solution for the world´s current water access, drought and climate change challenges.

According to the United Nations (UN), by 2025, two-thirds of the world’s population will be faced with drought or water deficiency.  There are already 14 countries classified under the extreme drought category. In 2018, wildfires cost the United States alone a total of $400 billion USD along with immeasurable biodiversity loss. 

Permalution is using fog to disrupt the water industry and present a solution to our world’s access to water challenges with its technology, the Water Radar, the REIF and Fog Catchers.

The fog catcher is able to provide 150 to 400 liters of water per unit, which is enough to fulfill the water needs of a family of four to six individuals. 

Permalution´s technology is capable of capturing three times more water than rain in areas that experience heavy fog, without straining or altering the local ecosystems. Permalution is the only one to provide fire-proof technology, making it a  solution for remote water access in arid areas.

Permalution’s solutions are cheaper than desalination plants, safer than groundwater mining, and more efficient than rain capture.

Even though fog and cloud water harvesting practices have been around for thousands of years, there is little to no data about the areas around the world exposed to fog that can be used for potential projects, and also, current fog technology worldwide is still at a handcrafted level. We leverage our technology development with scientific research for fog data around the globe, along with the newest technology design and materials.

• Permalution is the only one to provide fog-specific meteorological data-gathering technology for project assessments
• Permalution is the only one to provide fire-proof fog collecting devices
• Competitors' average fog collectors lifespan is two years, while our fog collectors have a longer lifespan of ten years.
• Only company to offer a 3-year warranty
• Most robust and aerodynamic design in the market
• New concept and membrane of the fog sensor subject to IP and future patents
• Innovative design that allows for better fog capture, easy to install and affordable
• Fog policymaking and regulation formulation consulting available for governments to use fog as a regular source of water
• integrated solutions, such as fog water bodies, irrigation systems, and water use education
• Cloud seed technologies in progress to create fog anywhere in the world

At Permaluton we were united by our vision to support and contribute to environmental conservation, and transcend benefits for society.

Permalution is currently supplying government ministries supporting sustainable development, wildfire, and conservation departments.

We have developed a wildfire mitigation strategy, a conservation strategy based on fog to preserve, produce and establish wild orchids on the brink of extinction due to climate change and human impact. Fog is also a strong indicator for climate change, therefore we were approached by a climate change research institution and we are starting to deploy an observatory for climate change based on fog with our water radars. 

We are building a first pilot project in Canada to be installed for first nations communities that do not have access to water, and we are also working with Chemonics to propose a first pilot project for sustainable refugee camps based on fog.

Fog water addresses today’s pressing challenges in terms of lack of access to water, water scarcity or drought, reforestation, refill of cold mantles, water reserves for forest fires, the establishment of communities or shelters, restoration of natural areas throughout the world.