Pitch your organization.
There are 400,000 kids in the foster care system in the United States. The goal of foster care is reunification with biological families: hopefully, mom or dad gets back on their feet, and the kids can go back home. But for 100,000 kids in the foster care system (1 in 4), going home is no longer an option. They are wards of state. Their legal guardian is their government until a family steps in to adopt them.
When families step forward to adopt, the first thing most families are given is a "rap sheet" of every issue, trauma story, and challenge that child has been through and the often negative ways those challenges manifest. Our goal is for social workers to be able to pair that important and necessary information with a video highlighting that child's best qualities and characteristics to help remind prospective families AND the general public that this is a real child with a laugh and a smile and a goofy weird little personality. They deserve a family.