CRAFTSWOMEN

Craftswomen is an e-commerce platform that highlights the work of Tunisian rural women and offers a very wide range of handmade crafts products i.e tableware, jewelry, carpet, ceramics, interior design & textile.

It is a platform to promote a wealth of ancestral traditional craftsmanship, insufficiently highlighted and exported.

According to the National Handicrafts Office, 80% of artisans in Tunisia are women, 60% of whom are located in rural areas. These women have the ancestral know-how,  but have not knowledge nor skills of the whole marketing and commercialization process.

So reaching the targeted market is quite an  impossible task.

in fact, the local and international distribution chain is complex, tricky and doesn’t allow them to get the right reward for the hard work they achieve.  

As successful business cases showed-it in subsaharian countries, having dedicated virtual marketplace tremendously increases the opportunities for craftswomen to access to global market and hereby enters in vertuous process better knowing the customer expectation, increasing the quality of their product, increase the number of customers and increase their revenue

The interaction between the craftswomen and end customers establish a win-win approach.

also, will allow both parties to better understand each other culture and is away to a better global communication in this challenging days.

Craftswomen targets the rural women's community by contributing in improving their quality of life through an e-commerce trade fair platform that helps them to:

• Living with dignity
• Strengthening their capacity to produce
• Sell their products more easily
• Take advantage of fair trade approach  
• Social, economic and cultural transformation

Craftswomen platform targets rural women that no longer needs to be dependent on traders and middlemen intermediaries to sell their products to customers. By allowing craftspeople to sell their products online in a fair and direct way, they can work independently and get a fair price for their products. 

NUMBER OF UPLOADED PRODUCTS - 350 by the first quarter after launch

NUMBER OF DEALS DONE - 50 by the first quarter after launch

Conversion of web visitors and app users - 2% during the second quarter

Craftswomen is not only an e-commerce platform but a process that will enable rural women to develop their skills to improve product quality and learn how to communicate and manage their budgets.

Craftswomen is above all a content and a heritage to be valued. The product buyer will get a small part of the Tunisian dream.

In addition, craftswomen will take in consideration customer expectations to improve their offerings of unique and personalized products which will allow the rural woman to manage efficiently her stock and optimize her purchases of raw materials.

The technology helping those women who struggle to market their products will give them their independence and help raise them to a better social rank.

A technology that will allow them to live, to gain visibility, to tell their stories through their products, their experiences in precariousness, poverty.

Products that travel around the world without limit, and behind every product a woman's suffering.

The technology that will sustain an ancestral know-how,.

The technology that will allow them and their children to access to healthcare and education

While the the most established online handicraft marketplaces, ebay and amazon created the awareness since 2015, “craftswomen” will take advantage of the opportunity given by these fast mover to promote, and/or to build communities dedicated to the tunisian art&craft.

the fact that today handicraft is a known and respected concept is  

a core part of our business model.

As our suppliers are emerging markets’ microenterprises that will enhance their life conditions, it shifts from the conventional business and aligns with  emerging consumer trends such as social shopping and supporting women socially driven enterprises

Our site features a clean and modern user interface, as well as for each product, a  high-quality design and tells the unique story of every handicrafted products by rural women.

The south of Tunisia is known for its community of rural artisan women who make lovely traditional art and handicraft items. “Craftswomen”, is an online marketplace that connect the local women artisans with the world by offering unique handmade items directly  on its website.

Funds raised will be used for marketing and upscaling the platform as it aims to become a destination for specific handicraft items produced by rural women.

• The risk of a lack of commitment on the part of the rural female artisan.
• Any external charges (delivery and other ...).
• Supply and storage.
• The quality and reliability of rural women
• Lack of capital / financing.
• No working capital for the company and the rural woman
• Mismanagement
• Environmental constraints
• Neglecting the values for which the project was developed and created
• Team issues

Shifting from the daily life of a craftswomen in full rural area of southern Tunisia to a company of international scope is a dream, but legitimate through SOLVE.
We are confronted with a human challenge, achievable through the perseverance of a future business leader, opting for a change towards a better future.
• Experience of the networks mentor,
• shared vision of empowering women,
• Building competencies,
• International opening,
• Building a world of values where the human plays the key role,
• Using technology as a way to overcome the constraints the word is facing,
• Facilitate the lives of the oppressed.

Association Djerbainsolite (http://www.djerba-insolite.com )

Etsy,

Amazon Handmade

Fait-Maison

Tictail