Street Genius Innovations

I am looking to expand and build partnerships .. This prize could help with much needed funding to help us expand loop into the hands of more users . We are looking to change how people look at community policing.

EDWARD THORNTON IS PRESIDENT AND CEO OF STREET GENIUS A COMPANY HE FOUNDED IN 2017, THAT HAS GROWN FROM AN INFORMATION TECHNOLOGY CONSULTING COMPANY INTO A THRIVING INNOVATIONS FIRM BY UNDERSTANDING THEIR CLIENTS’ DIVERSE NEEDS AND STRIVING TO PROVIDE THE BEST RESULTS IN A RAPIDLY CHANGING MARKETPLACE. STREET GENIUS IS ON TRACK TO BECOMING THE LARGEST UP AND COMING TECH AND INNOVATIONS COMPANY IN THE MIDWEST. 

 EDWARD HAS LARGE ASPIRATIONS AND IS PUTTING FOUGHT THE EFFORT TO ACHIEVE THESE GOALS SET IN 2015.

In the U.S and abroad, communities are built daily in both urban and rural environments. These communities often do not have access to adequate resources and technology infrastructure needed to effectively connect. In these areas, technical needs are not being met which leads to larger challenges within those people’s daily lives. Local law and community officials need to effectively communicate with their constituents, neighbors need to efficiently meet and plan, and even strangers need a safe space to come together.

In 2020, the world has become even more reliant on technology to intersect and communicate and there is a large demand for tools that make communication and networking easier and more accessible.

Street Genius uses extensive market research to determine customer needs and will offer them a more customized approach to dealing with their unique challenges with safety and communication. Competitors deal with customers problems in similar key customer segments by not identifying their key problems, but by attempting to focus on macro level issues and not address customers diverse sets of needs. What they have in brand-awareness we have in "the unknown" and will take the position as the new "Kid" on the block with hopes to gain a sizable share of the market with time.

Street Genius has created solutions to address the needs of growing communities by creating more ways to make technology for them. The Loop App provides a more up to date way for neighbors with to connect and stay safe that consumers can use faster and more conveniently. The business has real-life experiences with the challenges it's customers are facing which allows ownership to have a stronger overall value proposition.

Street Genius operates in the technology marketplace which creates large amounts of opportunity to communicate with our target market segments efficiently using customer data and digital advertising. Marketing tools have been selected due to their potential effectiveness within our target market segments.

Tool: Google Goal of Use: To generate sales of merchandise through marketing and analytics data & promote Street Genius software Frequency of Use: 2x a month Measurement of Success: 1 smart glasses sale & merch sale per day from Google ads

Tool: Facebook Goal of Use: To create an online brand presence and also generate sales through the use of promotional posts Frequency of Use: Everyday Measurement of Success: $300/month in sales through Facebook clicks

Tool: Street Team Goal of Use: Generating Loop App downloads & increase merchandise sales Frequency of Use: 3x a week Measurement of Success: $2000 sales/month through direct Street Team purchases

Tool: TikTok Goal of Use: To attract a young audience through the use of informational & promotional videos Frequency of Use: 3x a week Measurement of Success: 100 Loop App from Tik Tok clicks

Tool: Instagram Goal of Use: To strengthen brand presence Frequency of Use: once a day